Ford gains a foothold in the electric mobility market with new strategies

Ford continues to rely on its "Ford+" vision to assert itself in the rapidly changing automotive sector. CEO Jim Farley highlights the progress of the global restructuring that Ford initiated in regions such as Europe, South America, India, and China back in 2018. These areas, which previously had to endure billion-dollar losses, are now delivering profits. The company places a strong emphasis on electromobility. Ford views its strategy as advantageous here, especially after cost reductions and focusing on more profitable battery technologies in the USA. The company has succeeded in reducing the costs of its electric vehicles by one billion dollars, demonstrating that it is on the right track. Another highlight is the development of a mid-sized electric pickup designed in California. Ford believes this vehicle to be a "game-changer" product that can compete not only technologically but also economically with Chinese manufacturers. Ford is particularly proud of the success of its "Ford Pro" division, which focuses on commercial vehicles, software, and services, promising significant growth opportunities. High margins are generated here, and the US dealer network lends additional strength to bundles of vehicles and services. Challenges remain, particularly in the area of warranty and costs. However, Ford seems well-positioned to overcome these hurdles. With a fresh product portfolio and a diversified propulsion strategy, Ford looks optimistically towards the future.