Apple conquers new revenue records: A look into the future

Apple impresses with a new record in its fourth fiscal quarter of 2024. The technology giant reported revenue of $94.9 billion, an increase of 6% compared to the previous year, marking a highlight for the September quarter. Particularly noteworthy is the growth of the iPhone segment, which gained across all geographic regions, bringing in $46.2 billion. This underscores the global demand for the iPhone, which excites customers worldwide with innovations like the new Apple Intelligence feature. In the Mac segment, Apple also scored. Revenue rose by 2% to $7.7 billion, driven by the introduction of new Apple Silicon chips, the M4 series, which offers exceptional performance. The Mac remains a coveted product for users seeking powerful technology. Despite challenges in the wearables, home, and accessories sector, where revenue slightly declined to $9 billion, Apple continued to be innovative. The introduction of the Apple Watch Series 10 and improved AirPods models demonstrates Apple's commitment to high-quality products that enhance users' lives. Apple's services business also reached an all-time high with $25 billion, showing an increase of 12%. This success is based on broad acceptance worldwide, with every segment of the services business setting records. Apple's focus on premium content and the growth of Apple TV+ strengthen the company's position in the competitive streaming market. Looking to the future, Apple is preparing for further innovations, including the launch of Apple Vision Pro in new markets such as Korea and the United Arab Emirates. The transition in the finance department, with Luca Maestri taking on a new role within Apple and Kevan Parekh introduced as the new CFO, signals the beginning of a new era for the technology giant.