Apple Achieves Record Sales in the Fourth Quarter

An exciting journey: This is how Apple's outgoing CFO, Luca Maestri, describes his time at the technology giant Apple. During the announcement of the fourth-quarter results of the fiscal year, the company's strength is once again evident. With revenues of $94.9 billion, setting a new record for the September quarter, Apple achieved a 6% revenue growth compared to the previous year. Record performances were particularly noted in the markets of America, Europe, and Asia-Pacific. The products division, which includes iPhone, iPad, and Mac, contributed $70 billion, reflecting a growth of 4%. Service sales reached a new high of $25 billion, an increase of 12%. This underscores broad and strong growth worldwide in both developed and emerging markets. Also pleasing for Apple are the customer satisfaction with the new iPhone models and the high number of new customers. According to Kantar, the iPhone became the best-selling smartphone series in several key markets. Other product categories also developed positively, despite a slight decline in "Wearables." The solid financial foundation is highlighted by a gross margin of 46.2%. Taking into account a one-time tax expense, the net income would be $25 billion, a rise of 12%. A look at the European region shows particularly strong growth with an 11% increase, reinforcing confidence in Apple’s market strategies. With eager anticipation for upcoming product launches, Apple makes it clear that the macro-outlook remains crucial for the next steps. The focus is on further advancing their technology through new platform features such as Apple Intelligence, which was recently launched for iPhone, iPad, and Mac.