AI Governance: A Strategic Imperative in Retail

Despite the claim by 87% of surveyed executives to have clear AI governance frameworks, less than 25% have fully implemented them and continuously monitor tools for risk management such as bias, transparency, and security. This reveals a significant gap in operational oversight. “AI is no longer just a tool; it is a strategic necessity,” says Dee Waddell, Global Industry Leader at IBM. Retailers are at a turning point where the integration of AI into their operations can determine not only productivity gains but also future relevance, brand engagement, and trust. The report emphasizes that successful brands should expect more than just a productivity boost from AI and must view it as a driving force for enterprise innovation. This requires rethinking traditional governance and reskilling strategies. Retailers should align AI initiatives with their brand priorities and collaborate with strategic partners. Equally important is breaking down silos between finance, technology, and business areas. Cross-functional collaboration allows for the development of strong business cases that demonstrate how AI can deliver long-term competitive advantages. Meet IBM at NRF 2025: AI is at the forefront with IBM at NRF’25. Experience how the technology enhances everything from customer engagement and personalization to operational efficiency. IBM industry experts will be present at booth #4639. Stay updated on our NRF webpage. #NRF2025