Salesforce lays off around 700 employees as part of another job cut affecting approximately 1% of the entire workforce. This was confirmed by a person familiar with the company's plans.

The cloud-based provider of customer loyalty software employs approximately 70,000 employees and had already laid off about 10% of its workforce last year - at that time there were around 8,000 employees.

The investors had put pressure to cut costs.

Salesforce is the latest company in the tech industry to cut jobs in the new year. Google and Amazon.com have also already laid off hundreds of employees - at Amazon.com, this affected the film and television studios as well as the Twitch streaming platform.

A company spokesperson explained that Salesforce still has 1,000 open positions, which could indicate that the layoffs are more of a routine workforce adjustment rather than a strategic realignment of the company.

The cuts are intended to help the company focus its expenses on growth, according to the person familiar with the plans. Last year, Salesforce faced difficult times due to a revenue dip caused by the pandemic.

Activist investors like Elliott Management acquired shares in the company and exerted pressure on CEO Marc Benioff to increase the company's margins faster than planned.

To meet these demands, the company has taken measures, including layoffs and cost savings in employee travel, real estate, and employee events.

In the past year, Salesforce's stock price has risen by almost 80%, surpassing the Nasdaq Composite Index, which has gained 37%, facilitated by higher profit margins and the company's financial position.

The results of the last quarter are set to be announced in March. Despite the challenges of the past year, Salesforce remains a leading company in the field of cloud-based customer relationship software and continues to focus on growth and innovation.