The decline in Zalando shares continues and reaches a new low in XETRA trading on Monday. With a decrease of 3.65 percent to 18.37 euros, the share price is now at its lowest level since autumn 2014. The previous record low of just over 17 euros from the same year, shortly after the IPO, has been undercut. At the time of the IPO, the issue price was 21.50 euros.

The fashion retailer, which reached its record high of almost 106 euros only in 2021, remains far from its previous peaks. At that time, online commerce flourished while the economic environment was shaped by the COVID-19 pandemic. However, times have changed and investors are now concerned about the business development of the DAX corporation.

The bad start to the year continues for Zalando, after the stock already ranked last in the German leading index in 2023 with an annual decline of over 35 percent. In 2022, the fashion retailer also had to take the second-to-last place with a loss of more than half.

Last Thursday, a profit warning from the British sports and leisure fashion retailer JD Sports Fashion caused additional gloom in the industry sentiment. The shares of adidas and PUMA, which were also affected by the warning, subsequently lost half a percent and 2.5 percent respectively.

Accordingly, investors continue to worry about developments in the fashion and sportswear sector. The current figures for Zalando suggest turbulent times for the DAX corporation, which now ranks last in the leading index.