Salesforce, a Known Rival of German Software Giant SAP, Expands its Ambitions in the Field of Generative Artificial Intelligence (AI), Thereby Positioning Itself in Direct Competition with AI Pioneer NVIDIA. The technology world has experienced a true AI boom since OpenAI's introduction of ChatGPT at the end of 2022, prompting companies like Microsoft and Google to quick responses and the development of their own AI-based products. In the course of this development, the demand for powerful chips, such as those manufactured by NVIDIA, has surged dramatically.

Salesforce, headquartered in San Francisco, has specialized in generative AI that creates new content and media. Its own AI platform Einstein offers Salesforce customers diverse applications in areas such as sales, customer service, marketing, and commerce. Despite the fascination with the possibilities of generative AI, Salesforce CEO Marc Benioff cautions against the risks associated with the use of these technologies, particularly in terms of the reliability of the generated content.

Salesforce already records significant usage with its Einstein platform, but Benioff sees the true strength of his company in the deep integration of data and metadata, enabling a reliable and customer needs-oriented AI application. He emphasizes this insight with the remark that the "gold is in the data," thereby giving Salesforce a decisive advantage over other companies, including NVIDIA.

For further strengthening its AI sector, Salesforce collaborates with leading technology companies such as Amazon AWS, Anthropic, Microsoft, Google, and OpenAI. The continuous improvement of the Einstein platform, with a focus on user-friendliness, powerful AI models, and extensive datasets, is a central concern of Salesforce.

Experts Confirm Salesforce's Strong Position in the Field of Generative AI and Emphasize the Importance of a Holistic Perspective on the Use of AI in Business. Through Comprehensive Integration of its AI Solutions Across All Business Areas, Salesforce Provides a Solid Foundation for the Digital Transformation of its Customers.

Despite the general AI hype and the challenges associated with the implementation of these technologies, Salesforce is at the forefront of development and is determined to maintain and further expand its leading role in the field of generative AI.