Rakuten Group AAQS 2025

Hvad gør Rakuten Group?

Rakuten Inc is a Japanese company based in Tokyo that was founded in 1997. Originally started as an online marketplace for selling books, Rakuten has grown over the years to become one of the largest e-commerce companies in the world. The company's business model is to provide a platform for various sellers and buyers to conduct business with each other. Rakuten primarily focuses on the Asian market, where the company is present in many countries. However, Rakuten also continues to expand internationally and now offers various divisions and products. One of Rakuten's most notable divisions is Rakuten Ichiba, the largest online marketplace in Japan with over 150 million registered users. Here, sellers can offer their products and buyers can purchase them directly through the website. The focus is primarily on electronic devices and fashion items, but food and travel are also available. Another important division is Rakuten Mobile, a Japanese mobile network provider that has been active in Europe since 2018. Rakuten offers a 5G network based on Open-RAN technology, which relies on open standards and hardware components. The company aims to reduce dependence on network suppliers like Huawei or Ericsson and provide a cost-effective alternative. Rakuten is also active in the digital media sector and operates Rakuten TV, a video-on-demand service specializing in movies and series. Additionally, there is Rakuten Kobo, an e-book service, Rakuten Viber, an instant messaging service, and Rakuten OverDrive, a platform for libraries and schools providing e-books and audiobooks. In addition to these digital offerings, Rakuten is involved in other areas, such as sports sponsorship. The company has been the main sponsor of FC Barcelona since 2017 and also sponsors the NBA club Golden State Warriors. Furthermore, Rakuten operates various retail stores, such as the brand Uniqlo or the department store chain Rakuten Super Logistics. To further drive growth and diversification, Rakuten has also made various acquisitions and investments. For example, in 2014, the company acquired the US online shop Ebates, which offers discounts and cashback for purchases. In 2019, Rakuten decided to acquire a stake in Lift-Mobility, a US company providing transportation services for older people and people with disabilities. Overall, Rakuten has established itself as an extremely versatile company in recent years, operating in many different areas. The company has a long and successful history and aims to continue playing an important role in the global e-commerce market in the future. Rakuten Group ist eines der beliebtesten Unternehmen auf Eulerpool.com.