Beter Bed Holding AAQS 2024

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Beter Bed Holding NV is a Dutch company that operates as a retailer in the field of beds and bedroom furniture. The company was founded in 1981 and is headquartered in Uden, Netherlands. Business model: The business model of Beter Bed Holding NV is based on the sale of beds, mattresses, bed frames, bedding, and bedroom furniture in various price ranges and brands. The company has various brands such as Beter Bed, Auping, Matratzen Concord, and Beddenreus. Beter Bed is a retail chain that operates in the Netherlands and Belgium. Matratzen Concord operates in Germany, Austria, and Switzerland. Beddenreus operates in the Netherlands and has an acquisition agreement with the Swedish company Hilding Anders. Products: The company offers a wide selection of beds, mattresses, bed frames, bedding, and bedroom furniture. The beds and mattresses are available in various sizes and firmness levels and are produced by leading brand manufacturers such as Auping, Pullman, Tempur, and M Line. The company also offers products such as sofa beds, children's beds, and electric adjustable beds. Segments: Beter Bed Holding NV operates in three main segments: Retail, Wholesale, and Sourcing. The Retail segment refers to the sales business of Beter Bed, Matratzen Concord, and Beddenreus. The Wholesale segment refers to the distribution of bedroom furniture to specialty stores and furniture stores in the Netherlands and Europe. The Sourcing segment refers to the procurement of raw materials, products, and services needed for the production of beds and bedroom furniture. History: In 1981, Pieter van der Does founded the company and opened the first Beter Bed store in Uden, Netherlands. In the following years, the company expanded both within the Netherlands and to other European countries. In 1988, Matratzen Concord was founded and they acquired a leading position in the German bedding market. In 2002, Beter Bed announced an acquisition agreement with the Swedish company Hilding Anders to develop the Scandinavian market. Conclusion: Beter Bed Holding NV is a leading retailer in the field of beds and bedroom furniture in Europe. The company has a wide range of products and brands at various price points, and its main segments Retail, Wholesale, and Sourcing allow for comprehensive coverage of the market. Through its expansion into multiple European countries and acquisitions of other bedding retailers, Beter Bed Holding NV has further strengthened its position as one of the industry's leading companies. Beter Bed Holding ist eines der beliebtesten Unternehmen auf Eulerpool.com.