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Toyota Motor
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The Toyota Motor Corporation is a multinational company in the automotive industry with its headquarters in Toyota City, Japan. The company was founded in 1933 and initially started with the production of textile machinery. In 1937, it then started its own automobile production. Throughout its history, the company has made a name for itself through innovative and successful business ideas and products. Toyota, among other things, developed the "Toyota Production System" which aims to make production as efficient and cost-effective as possible. Toyota's business model is based on the production of high-quality vehicles at a reasonable price and with a high level of customer satisfaction. The company places particular emphasis on sustainable production and has set a goal to be CO2-neutral by 2050. Toyota's various divisions include the production of passenger cars, as well as the manufacturing of trucks, buses, construction machinery, and robots. Toyota produces in over 60 countries worldwide. Toyota's product range is diverse and includes vehicles in various categories. For example, the company offers compact cars like the Aygo or Yaris, mid-range models like the Corolla or Camry, SUVs like the RAV4 or Highlander, as well as luxury vehicles like the Lexus. Toyota is particularly known for the production of hybrid vehicles, such as the Prius or the Mirai with fuel cell drive. The company is also active in the development of electric vehicles. In addition to vehicle production, Toyota is active in other areas. For example, the company operates its own insurance and financial services company. Overall, Toyota employs more than 350,000 people worldwide and generates sales of over 29 billion euros. The company is considered one of the largest automakers in the world and has earned a strong position in the industry through the development of innovative technologies and sustainable production.
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