Focus Home Interactive SA is a leading European developer and publisher of video games for PC and consoles. The company is based in Paris, France and has been active since 1996. Its business model is based on the development, production, publishing, and distribution of video games for various platforms such as PC, PlayStation, Xbox, Nintendo Switch, and mobile devices. The company works closely with various development studios and partners to produce high-quality games. Its main focus is on developing and publishing AA titles, which are often referred to as "indie" games. These games are known for their high artistic quality and originality, but often have smaller budgets than AAA titles and are therefore more affordable. Some of the company's most successful AA titles include "A Plague Tale: Innocence", "Vampyr", and "Greedfall". Focus Home Interactive distributes its games worldwide and reaches a wide audience. In addition to AA titles, the company also develops games for the B2B sector, such as simulations and training games. Its business partners include Ford, LG, Airbus, and the US Army. Focus Home Interactive also sells licenses and rights to games, as well as physical products related to the games, such as merchandise items like T-shirts, mugs, and collectibles. The company's marketing strategy is based on a wide network of marketing and PR partners specializing in different games. Through targeted influencer marketing, press releases, and events, the company reaches a broad and sustained audience. To continue its growth, Focus Home Interactive has implemented an acquisition policy to expand into new markets and areas. For example, in 2020, the company acquired development partner Deck13 Interactive to strengthen and expand the production of AA titles. Overall, Focus Home Interactive has experienced consistent revenue growth in recent years. In the fiscal year 2019/2020, its revenue reached 142.3 million euros, representing a 56% increase compared to the previous year. In summary, Focus Home Interactive is a successful company specializing in the development and publishing of AA titles. It has earned a good reputation in the video game industry due to its artistic quality and originality. The company has a broad marketing strategy to present its games to a steadily growing audience, as well as an acquisition policy to continue expanding and investing in new markets.
