Catena Media Акція та аналіз акцій
Catena Media PLC is a company specializing in online marketing and performance marketing. It was founded in Malta in 2012 and is currently headquartered in Stockholm, Sweden. The company is a leading provider of content and online marketing services for iGaming and financial companies worldwide.
Catena Media's business model is based on creating content to inform customers about products and services they can find online. This content is offered in various forms such as texts, graphic designs, videos, and interactive elements like widgets and tables. The content is published on various websites, social media platforms, and newsletters to reach as many potential customers as possible.
Catena Media is divided into several divisions. The "iGaming" division focuses on creating content related to online casinos, betting, and poker. The "Financial Services" division specializes in content and marketing services in the finance sector, covering topics such as stocks, currencies, investments, and loans. Other divisions include "Lead Generation" and "Performance Marketing," which specialize in generating leads through various marketing channels.
One of Catena Media's main products is creating affiliate websites. This means that the company creates websites to promote products and services from other companies. When customers are redirected through these sites to a partner company's website and make a purchase, Catena Media receives a commission. This model, also known as "performance marketing," is an important part of Catena Media's business model.
Catena Media is also active in developing its own websites. An example of this is the portal "Askgamblers," which provides information and reviews about various online casinos. Customers can submit reviews about online casinos to the portal and learn about other users' experiences.
In 2015, Catena Media was listed on the NASDAQ Stockholm. Since then, the company has expanded its business and presence in various markets worldwide through acquisitions and strategic partnerships. Significant acquisitions include Pokerstrategy.com, one of the largest poker community portals, and the American company Bettingpros, specializing in sports betting.
Overall, Catena Media employs over 700 people worldwide. The company places great importance on collaborating with local partners and experts in the countries it expands into. This allows Catena Media to tailor its marketing strategies to the cultural and legal requirements of each market.
In summary, Catena Media is a leading provider of content and online marketing services for various industries, especially in the iGaming and finance sectors. With a diverse portfolio of websites, marketing strategies, and a strong focus on performance marketing, the company has experienced significant growth in recent years. Through targeted acquisitions and strategic partnerships, Catena Media will continue to expand its business and provide top-notch services to its customers. Catena Media є однією з найпопулярніших компаній на Eulerpool.com.
