Redbubble Ltd is an online platform specializing in the sale of individually designed products by independent artists and designers. The Australian company was founded in 2006 by Martin Hosking, Peter Styles, and Paul Vanzella. Redbubble is now headquartered in Melbourne and employs around 400 people worldwide. The business model of Redbubble is based on bringing artists and designers together and providing them with a platform to sell their artwork. A wide range of products is offered, from clothing to phone cases to wall decorations. The products are made-to-order, which gives Redbubble the advantage of minimizing the risk of overproduction and inventory. Another core element of the Redbubble business model is the ability to personalize and customize products. Customers can add their own texts, photos, graphics, or designs to create completely unique kitchen towels, mugs, or t-shirts. Over the years, Redbubble has developed different sections to cater to different target audiences. This includes the "Artist Marketplace" where various artists can offer and sell their artwork directly. Another area is the "Create Your Own" tool, which allows customers to place their own designs on items such as cutting boards, mugs, t-shirts, or hoodies. The range of products at Redbubble is extensive and diverse. In addition to clothing and accessories, the company also offers wall decorations, particularly suitable for art lovers. Various types of posters, canvases, or even wallpapers are available to choose from. Redbubble has also responded to the sustainability trend by offering a selection of eco-friendly products, such as organic t-shirts or bags made from recycled materials. Redbubble now has customers and artists worldwide and is present in various markets, including Europe, North America, and Asia. The company has also made a name for itself in the international art scene in recent years. In 2020, for example, Redbubble launched a project called "Art Everywhere" where a total of 50 artworks by 50 different artists were exhibited on posters throughout Melbourne. The goal of Redbubble is to bring artists and buyers together and provide benefits to both sides. Artists can easily monetize and sell their artwork worldwide on Redbubble. Buyers, in turn, can purchase unique, personalized products while simultaneously supporting independent artists.