Pureprofile Ltd is an Australian company that was founded in 2000. The company's vision is to help people better understand their digital lives in order to provide them with personalized and relevant experiences. The company's headquarters are located in Sydney, Australia. It is also active in other countries such as the United States, the United Kingdom, India, and New Zealand. Pureprofile's business model is based on creating detailed profiles of users' interests and preferences. The company collects data on users' internet behavior, including visited websites, purchases, and interactions on social media. Pureprofile then uses this data to deliver personalized advertisements and recommendations to users. The company collaborates with various market research companies and advertising clients who are interested in this data. Pureprofile's various divisions include Market Research, Advertising, and Data Solutions. In the Market Research field, the company offers its clients a variety of services, including online surveys, focus groups, data analysis, and consulting services. This allows clients to gain valuable insights into consumer attitudes and behaviors. In the Advertising division, Pureprofile offers personalized advertising for brands and companies. The company uses its extensive data to create ads that are tailored to users' interests and needs. With this approach, advertising clients can make their marketing campaigns more effective and reach targeted audiences. Data Solutions is the third division of Pureprofile and deals with integrating data into the company. Clients can gather, analyze, and integrate data from various sources to make informed business decisions. In addition to these divisions, Pureprofile also offers a range of products aimed at helping users improve their digital profiles. This includes the Pureprofile Dashboard, which provides users with insights into their data and allows them to update and customize their profiles. Another product offered by Pureprofile is the Pureprofile Rewards program. Users can earn points by participating in surveys and other activities. These points can then be redeemed for rewards such as vouchers and discounts. Pureprofile is a company that specializes in personalized and relevant experiences for users. The company collects data on users' internet behavior and uses it to deliver personalized advertising and recommendations. With its various divisions and products, Pureprofile offers its clients a wide range of services.