The Liechtensteinische Landesbank AG (LLB) is a leading retail and private banking group that offers a wide range of financial services and products. Its business model includes traditional banking, asset management, investment banking, and wealth management. LLB provides services and products to both private and business sectors. Retail banking includes accounts, cards, loans, and mortgages, while private banking caters to the needs of wealthy individuals with comprehensive wealth advice, management, and personalized investment strategies. LLB's investment banking division offers services such as corporate finance, IPOs, mergers and acquisitions, and financial consulting to institutional clients. This includes structured products and derivatives tailored to individual customer preferences. The bank's asset management includes actively managed funds, passive index products, and alternative products such as hedge funds and private equity funds. In addition to traditional banking services, LLB specializes in digital customer communication and services such as online banking, mobile banking apps, digital signatures, and e-bill services. The bank also focuses on corporate social responsibility, prioritizing sustainability, and participating in various social and cultural projects. LLB operates in Liechtenstein, Austria, and Switzerland, with a strong position in cross-border business. It employs approximately 1,200 employees and manages customer assets of over 80 billion Swiss francs. In response to digitalization and changing customer needs, LLB is driving the expansion of its digital offerings and technological infrastructure to continuously improve customer service and experience, and actively shape the transformation in the financial industry. In summary, the business model of Liechtensteinische Landesbank AG is comprehensive, allowing for comprehensive support for different customer segments. Through its focus on digitalization and sustainability, the bank is well-prepared for the future and can continue to play a significant role in the financial industry.