The SRP Groupe SA is a renowned French company that has been active in the automotive industry since 1985. With over 1,300 employees and a revenue of over 4 billion euros, the company is one of the largest independent automotive dealers in Europe. The business model of SRP Groupe SA is characterized by a wide range of products, diversity and quality of its services, and a focus on customer service and satisfaction.
The company is divided into three divisions: new and used car sales, workshop operation, and leasing. The range of products in the new and used car sales includes vehicles from popular brands such as Audi, BMW, Citroën, Fiat, Ford, Mercedes, Nissan, Opel, Peugeot, Renault, Seat, Skoda, Toyota, or Volkswagen. SRP Groupe SA has a dense network of branches in France and abroad, enabling them to reach potential customers quickly and effectively.
In the workshop division, SRP Groupe SA offers their customers a comprehensive range of services, ranging from maintenance and repairs to bodywork and painting. Furthermore, the company is also active in training mechanics and bodybuilders.
The leasing division of SRP Groupe SA offers customers a wide range of leasing solutions. The offer is aimed at both private customers and businesses and includes short and long-term rentals of cars, motorcycles, and vans.
The wide range of products and the high quality standards of the company ensure high customer satisfaction and loyalty. SRP Groupe SA ensures that their vehicles and services meet the highest standards by offering only certified vehicles and ensuring that their workshops and mechanics are equipped with the latest technologies and techniques.
Furthermore, SRP Groupe SA places great importance on customer service and offers comprehensive consultation services to their customers. The company addresses all questions and needs of the customers and provides individual solutions.
In summary, the business model of SRP Groupe SA is characterized by a wide range of products, high quality, customer satisfaction, and excellent customer service. With its three divisions, the company is well-positioned and offers its customers a variety of services. With this strategy, the company will continue to be successful and further expand its market position.