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Tripadvisor Inc. is an American company founded in 2000 that specializes in reviews and recommendations for travel destinations. It aims to help travelers make decisions about accommodations, restaurants, and activities by providing reviews, ratings, and tips from other travelers. History Tripadvisor was founded as an independent company in 2000 and originally served as a platform for users to review hotels and accommodations. In 2004, the company was acquired by online travel agency Expedia but remained a separate brand. In 2011, Expedia decided to take Tripadvisor public as an independent company, and it has been listed on NASDAQ since then. Business Model Tripadvisor's business model is based on providing reviews and recommendations for travel destinations. The platform can be used by users for free, but the company generates revenue through advertising from travel agencies, hotels, and restaurants as well as bookings for activities and accommodations. The company also offers a range of premium services specifically designed for businesses looking to improve their presence on Tripadvisor. These include the ability to respond to reviews, advertise on the platform, and access specialized analytics tools. Divisions and Products Tripadvisor is divided into different divisions to cater to different types of travelers. These include: 1. Hotels: Users can review and book hotels on Tripadvisor. The platform offers a variety of options, from budget accommodations to luxury hotels. Users can also search based on specific features such as views, location, or amenities. 2. Flights: Tripadvisor also provides the ability to compare and book flights. The platform compares prices from various airlines and shows reviews from other users. 3. Restaurants: Users can review and make reservations at restaurants on Tripadvisor. The platform also provides lists of the best restaurants in different categories. 4. Activities: Users can search and book activities such as tours and excursions in various destinations on Tripadvisor. The platform also offers reviews from other users as well as recommendations for special events or attractions. In addition to these divisions, Tripadvisor also offers a range of tools and services to help businesses improve their presence on the platform. These include: 1. Tripadvisor for Business: A dedicated platform for businesses to manage their profiles, track reviews, and respond to them. 2. Tripadvisor Ads: Advertising options for businesses to increase their presence on the platform. 3. Tripadvisor Insights: An analytics tool that provides detailed information to businesses about their presence on the platform. Conclusion Overall, Tripadvisor is one of the leading platforms for travel reviews and recommendations worldwide. It aims to help travelers make decisions about accommodations, restaurants, and activities by providing extensive reviews and recommendations from other travelers. With its different divisions and features, it simplifies the process of planning the current trip. Businesses can also benefit from the platform by improving their presence on Tripadvisor and generating additional business through advertising and bookings.