Pureprofile Stock

Pureprofile ROCE

The Return on Capital Employed (ROCE) of Pureprofile (PPL.AX) as of Sep 4, 2026 is 22.63 %. In the previous year, Return on Capital Employed (ROCE) was 12.87 % — a change of 75.86% (higher).

ROCE

22.63 %

YoY

75.86%

Last updated:

In 2026, Pureprofile's return on capital employed (ROCE) was 22.63 %, a 75.86% increase from the 12.87 % ROCE in the previous year.

The Pureprofile ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
-85.93 AUD
Jan 1, 2019
54.18 AUD
Jan 1, 2020
16.87 AUD
Jan 1, 2021
-55.77 AUD
Jan 1, 2022
-49.68 AUD
Jan 1, 2023
-17.03 AUD
Jan 1, 2024
12.87 AUD
Jan 1, 2025
22.63 AUD
The Pureprofile ROCE history
YEARROCEYoY
22.63 %+75.86%
12.87 %-175.57%
-17.03 %-65.71%
-49.68 %-10.93%
-55.77 %-430.59%
16.87 %-68.86%
54.18 %-163.06%
-85.93 %+83,578.10%
-0.10 %-99.46%
-19.14 %-101.26%
1,516.67 %
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Pureprofile Stock analysis

What does Pureprofile do? Pureprofile Ltd is an Australian company that was founded in 2000. The company's vision is to help people better understand their digital lives in order to provide them with personalized and relevant experiences. The company's headquarters are located in Sydney, Australia. It is also active in other countries such as the United States, the United Kingdom, India, and New Zealand. Pureprofile's business model is based on creating detailed profiles of users' interests and preferences. The company collects data on users' internet behavior, including visited websites, purchases, and interactions on social media. Pureprofile then uses this data to deliver personalized advertisements and recommendations to users. The company collaborates with various market research companies and advertising clients who are interested in this data. Pureprofile's various divisions include Market Research, Advertising, and Data Solutions. In the Market Research field, the company offers its clients a variety of services, including online surveys, focus groups, data analysis, and consulting services. This allows clients to gain valuable insights into consumer attitudes and behaviors. In the Advertising division, Pureprofile offers personalized advertising for brands and companies. The company uses its extensive data to create ads that are tailored to users' interests and needs. With this approach, advertising clients can make their marketing campaigns more effective and reach targeted audiences. Data Solutions is the third division of Pureprofile and deals with integrating data into the company. Clients can gather, analyze, and integrate data from various sources to make informed business decisions. In addition to these divisions, Pureprofile also offers a range of products aimed at helping users improve their digital profiles. This includes the Pureprofile Dashboard, which provides users with insights into their data and allows them to update and customize their profiles. Another product offered by Pureprofile is the Pureprofile Rewards program. Users can earn points by participating in surveys and other activities. These points can then be redeemed for rewards such as vouchers and discounts. Pureprofile is a company that specializes in personalized and relevant experiences for users. The company collects data on users' internet behavior and uses it to deliver personalized advertising and recommendations. With its various divisions and products, Pureprofile offers its clients a wide range of services. Pureprofile is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Pureprofile's Return on Capital Employed (ROCE)

Pureprofile's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Pureprofile's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Pureprofile's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Pureprofile’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Pureprofile stock

Return on Capital Employed (ROCE) of Pureprofile is 22.63 % in 2026.

Return on Capital Employed (ROCE) of Pureprofile changed from 12.87 % to 22.63 %, representing a 75.86% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Pureprofile since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Pureprofile with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Pureprofile

All Key Metrics — Pureprofile