Pureprofile Stock

Pureprofile EBIT

The EBIT of Pureprofile (PPL.AX) as of Jun 16, 2026 is 1.66 T AUD.In the previous year, EBIT was 713 B AUD — a change of 133.41% (higher).

EBIT

1.66 TAUD

YoY

133.41%

Last updated:

In 2026, Pureprofile's EBIT was 1.66 T AUD, a 133.41% increase from the 713 B AUD EBIT recorded in the previous year.

The Pureprofile EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M AUD)
Date
EBIT (M AUD)
Jan 1, 2012
-0.8 base
Jan 1, 2013
0.2 base
Jan 1, 2014
-0.91 base
Jan 1, 2015
-1.31 base
Jan 1, 2016
-2.13 base
Jan 1, 2017
-0.03 base
Jan 1, 2018
-5.06 base
Jan 1, 2019
-4.81 base
Jan 1, 2020
-3.16 base
Jan 1, 2021
-2.09 base
Jan 1, 2022
-2.17 base
Jan 1, 2023
-0.75 base
Jan 1, 2024
0.71 base
Jan 1, 2025
1.66 base
Invalid Date
3.94 base
YEAREBIT (M AUD)
2027 est 5.45
2026 est 3.94
2025 1.66
2024 0.71
2023 -0.75
2022 -2.17
2021 -2.09
2020 -3.16
2019 -4.81
2018 -5.06
2017 -0.03
2016 -2.13
2015 -1.31
2014 -0.91
2013 0.2
2012 -0.8
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Pureprofile Revenue

Pureprofile Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2012
15.4 M AUD
-800,000 AUD
-600,000 AUD
Jan 1, 2013
16.2 M AUD
200,000 AUD
400,000 AUD
Jan 1, 2014
8.6 M AUD
-910,000 AUD
-680,000 AUD
Jan 1, 2015
9.36 M AUD
-1.31 M AUD
-1.44 M AUD
Jan 1, 2016
27.4 M AUD
-2.13 M AUD
-2.15 M AUD
Jan 1, 2017
52.94 M AUD
-30,700 AUD
-2 M AUD
Jan 1, 2018
25.37 M AUD
-5.06 M AUD
-25.98 M AUD
Jan 1, 2019
26.74 M AUD
-4.81 M AUD
-14.46 M AUD
Jan 1, 2020
24.19 M AUD
-3.16 M AUD
-9.83 M AUD
Jan 1, 2021
30 M AUD
-2.09 M AUD
2.81 M AUD
Jan 1, 2022
35.54 M AUD
-2.17 M AUD
-2.16 M AUD
Jan 1, 2023
43.65 M AUD
-751,200 AUD
-2.16 M AUD
Jan 1, 2024
48.07 M AUD
713,000 AUD
94,400 AUD
Jan 1, 2025
57.18 M AUD
1.66 M AUD
1.54 M AUD
Invalid Date
65.65 M AUD
3.94 M AUD
2.49 M AUD

Pureprofile Margins

Pureprofile stock margins

The Pureprofile margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Pureprofile. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Pureprofile.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2012
50 %
-5.19 %
-3.9 %
Jan 1, 2013
53.09 %
1.23 %
2.47 %
Jan 1, 2014
63.95 %
-10.58 %
-7.91 %
Jan 1, 2015
66.29 %
-13.98 %
-15.37 %
Jan 1, 2016
53.66 %
-7.77 %
-7.83 %
Jan 1, 2017
48.96 %
-0.06 %
-3.77 %
Jan 1, 2018
58.64 %
-19.95 %
-102.42 %
Jan 1, 2019
57.87 %
-17.99 %
-54.09 %
Jan 1, 2020
56.56 %
-13.07 %
-40.64 %
Jan 1, 2021
55.97 %
-6.97 %
9.37 %
Jan 1, 2022
53.01 %
-6.09 %
-6.09 %
Jan 1, 2023
54.51 %
-1.72 %
-4.95 %
Jan 1, 2024
55.48 %
1.48 %
0.2 %
Jan 1, 2025
55.03 %
2.91 %
2.69 %
Invalid Date
55.03 %
6 %
3.8 %

Pureprofile Stock analysis

What does Pureprofile do? Pureprofile Ltd is an Australian company that was founded in 2000. The company's vision is to help people better understand their digital lives in order to provide them with personalized and relevant experiences. The company's headquarters are located in Sydney, Australia. It is also active in other countries such as the United States, the United Kingdom, India, and New Zealand. Pureprofile's business model is based on creating detailed profiles of users' interests and preferences. The company collects data on users' internet behavior, including visited websites, purchases, and interactions on social media. Pureprofile then uses this data to deliver personalized advertisements and recommendations to users. The company collaborates with various market research companies and advertising clients who are interested in this data. Pureprofile's various divisions include Market Research, Advertising, and Data Solutions. In the Market Research field, the company offers its clients a variety of services, including online surveys, focus groups, data analysis, and consulting services. This allows clients to gain valuable insights into consumer attitudes and behaviors. In the Advertising division, Pureprofile offers personalized advertising for brands and companies. The company uses its extensive data to create ads that are tailored to users' interests and needs. With this approach, advertising clients can make their marketing campaigns more effective and reach targeted audiences. Data Solutions is the third division of Pureprofile and deals with integrating data into the company. Clients can gather, analyze, and integrate data from various sources to make informed business decisions. In addition to these divisions, Pureprofile also offers a range of products aimed at helping users improve their digital profiles. This includes the Pureprofile Dashboard, which provides users with insights into their data and allows them to update and customize their profiles. Another product offered by Pureprofile is the Pureprofile Rewards program. Users can earn points by participating in surveys and other activities. These points can then be redeemed for rewards such as vouchers and discounts. Pureprofile is a company that specializes in personalized and relevant experiences for users. The company collects data on users' internet behavior and uses it to deliver personalized advertising and recommendations. With its various divisions and products, Pureprofile offers its clients a wide range of services. Pureprofile is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Pureprofile's EBIT

Pureprofile's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Pureprofile's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Pureprofile's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Pureprofile’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Pureprofile stock

EBIT of Pureprofile amounted to 713 B AUD 1.66 T

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — Pureprofile

All Key Metrics — Pureprofile