Pureprofile

Pureprofile OpEx/Revenue

The Operating Expenses to Revenue Ratio of Pureprofile (PPL.AX) as of Oct 20, 2026 is 36.53 %. In the previous year, Operating Expenses to Revenue Ratio was 38.12 % — a change of -4.17% (lower).

OpEx/Revenue

36.53 %

YoY

-4.17%

Last updated:

Operating Expenses to Revenue Ratio of Pureprofile is 2026 36.53 % . Operating Expenses to Revenue Ratio of Pureprofile was 2025 38.12 % . It decreases by -4.17% lower compared to the previous year.

The Pureprofile OpEx/Revenue history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

OpEx/Revenue
Date
OpEx/Revenue
Jan 1, 2019
45.78 AUD
Jan 1, 2020
38.54 AUD
Jan 1, 2021
38.48 AUD
Jan 1, 2022
0.26 AUD
Jan 1, 2023
0.24 AUD
Jan 1, 2024
38.79 AUD
Jan 1, 2025
38.12 AUD
Jan 1, 2026
36.53 AUD
The Pureprofile OpEx/Revenue history
YEAROpEx/RevenueYoY
36.53 %-4.17%
38.12 %-1.72%
38.79 %+15,885.06%
0.24 %-6.48%
0.26 %-99.33%
38.48 %-0.17%
38.54 %-15.81%
45.78 %-34.53%
69.93 %-14.42%
81.71 %+114.50%
38.10 %+16.51%
32.70 %-58.01%
77.87 %—

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Pureprofile Stock analysis

What does Pureprofile do? Pureprofile Ltd is an Australian company that was founded in 2000. The company's vision is to help people better understand their digital lives in order to provide them with personalized and relevant experiences. The company's headquarters are located in Sydney, Australia. It is also active in other countries such as the United States, the United Kingdom, India, and New Zealand. Pureprofile's business model is based on creating detailed profiles of users' interests and preferences. The company collects data on users' internet behavior, including visited websites, purchases, and interactions on social media. Pureprofile then uses this data to deliver personalized advertisements and recommendations to users. The company collaborates with various market research companies and advertising clients who are interested in this data. Pureprofile's various divisions include Market Research, Advertising, and Data Solutions. In the Market Research field, the company offers its clients a variety of services, including online surveys, focus groups, data analysis, and consulting services. This allows clients to gain valuable insights into consumer attitudes and behaviors. In the Advertising division, Pureprofile offers personalized advertising for brands and companies. The company uses its extensive data to create ads that are tailored to users' interests and needs. With this approach, advertising clients can make their marketing campaigns more effective and reach targeted audiences. Data Solutions is the third division of Pureprofile and deals with integrating data into the company. Clients can gather, analyze, and integrate data from various sources to make informed business decisions. In addition to these divisions, Pureprofile also offers a range of products aimed at helping users improve their digital profiles. This includes the Pureprofile Dashboard, which provides users with insights into their data and allows them to update and customize their profiles. Another product offered by Pureprofile is the Pureprofile Rewards program. Users can earn points by participating in surveys and other activities. These points can then be redeemed for rewards such as vouchers and discounts. Pureprofile is a company that specializes in personalized and relevant experiences for users. The company collects data on users' internet behavior and uses it to deliver personalized advertising and recommendations. With its various divisions and products, Pureprofile offers its clients a wide range of services. Pureprofile is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Pureprofile stock

Operating Expenses to Revenue Ratio of Pureprofile is 36.53 % in 2026.

Operating Expenses to Revenue Ratio of Pureprofile changed from 38.12 % to 36.53 %, representing a -4.17% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Operating Expenses to Revenue Ratio Pureprofile since 2006 – with annual values, charts, and detailed analysis.

The OpEx/Revenue ratio measures total operating expenses as a percentage of revenue. Declining ratios suggest improving operational leverage.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Operating Expenses to Revenue Ratio's Pureprofile with sector peers and the industry average to assess whether it is attractive.

To evaluate Operating Expenses to Revenue Ratio's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Operating Expenses to Revenue Ratio.

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