Pureprofile (PPL.AX) Stock Price
Pureprofile Price
Pureprofile (PPL.AX) Stock | ISIN AU000000PPL6. The current Pureprofile stock price is 0.04 AUD (2026). Revenue is 65.65 M AUD. Net income is 2.49 M AUD. The P/E ratio is 18.81. Market capitalization is 46.88 M AUD. Pureprofile operates in the Communication sector.
Revenue has compounded at 10.6% per year over the past 13 years to 57.18 M AUD. Earnings per share have declined at 13.3% per year over the last 12 years. Pureprofile's net margin stands at 2.7%, down from 9.4% several years earlier.
Pureprofile stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Pureprofile over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Pureprofile stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Pureprofile's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Pureprofile Price |
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Pureprofile Revenue, EBIT, Net Income
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Pureprofile Income Statement, Balance Sheet, Cash Flow Statement
| REVENUE (M AUD) |
|---|
| REVENUE GROWTH (%) |
| GROSS MARGIN (%) |
| GROSS INCOME (M AUD) |
| NET INCOME (M AUD) |
| NET INCOME GROWTH (%) |
| SHARES (B) |
| DOCUMENTS |
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e |
|---|---|---|---|---|---|---|---|
| 24 | 30 | 35 | 43 | 48 | 57 | 65 | 70 |
| -7.69 | 25 | 16.67 | 22.86 | 11.63 | 18.75 | 14.04 | 7.69 |
| 54.17 | 53.33 | 51.43 | 53.49 | 54.17 | 54.39 | 47.69 | 44.29 |
| 13 | 16 | 18 | 23 | 26 | 31 | 31 | 31 |
| -9 | 2 | -2 | -2 | 0 | 1 | 2 | 3 |
| -35.71 | -122.22 | -200 | – | – | – | 100 | 50 |
| 0.16 | 0.67 | 1.09 | 1.12 | 1.21 | 1.23 | 1.23 | 1.23 |
| – | – | – | – | – | – | – | – |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Pureprofile generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Pureprofile retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Pureprofile's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Pureprofile has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Pureprofile's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Pureprofile stock margins
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Pureprofile Stock Revenue, EBIT, Earnings per Share
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Pureprofile business model & stock analysis
Pureprofile SWOT Analysis
Strengths
Pureprofile Ltd possesses several strengths that contribute to its success in the market. These include:
- Established brand reputation, recognized for delivering high-quality products and services.
- Diversified product portfolio, offering a range of innovative solutions.
- Strong customer relationships and a loyal client base.
- Experienced and talented team of professionals, driving innovation and growth.
- Efficient operational processes and cost-effective strategies.
Weaknesses
Despite its strengths, Pureprofile Ltd also faces certain weaknesses that may hinder its performance. These include:
- Relatively small market share compared to larger competitors.
- Limited geographical presence, potentially restricting growth opportunities.
- Dependency on key clients, risking revenue fluctuations.
- Need for continuous investment in technological advancements to remain competitive.
- Challenges in maintaining profitability during economic downturns.
Opportunities
Pureprofile Ltd can capitalize on the following opportunities to enhance its market position:
- Increasing demand for data analytics and personalized marketing services.
- Emerging markets and untapped customer segments with great growth potential.
- Advancements in technology, such as AI and machine learning, creating new business avenues.
- Strategic partnerships and collaborations for expanding reach and diversifying offerings.
- Expansion into global markets to mitigate risks associated with a single market.
Threats
Pureprofile Ltd should also be aware of the following threats that could impact its business:
- Intense competition from both established players and new entrants in the market.
- Changing regulatory landscape and privacy concerns affecting data collection and usage.
- Macroeconomic factors, such as recessions or economic instability, impacting consumer spending.
- Rapid technological advancements and evolving customer preferences, requiring continuous adaptation.
- Potential cybersecurity breaches, compromising data integrity and damaging customer trust.
Pureprofile Eulerpool Fair Value
Pureprofile historical P/E ratio, EBIT multiple, and P/S ratio
Pureprofile annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Pureprofile shares outstanding
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Pureprofile Earnings Estimates
Pureprofile Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 2/26/2024 | 0AUD | 23.94 MAUD | 2024 Q2 |
| 8/27/2023 | 0AUD | 25.48 MAUD | 2023 Q4 |
| 2/22/2023 | 0AUD | 23.24 MAUD | 2023 Q2 |
| 8/30/2022 | 0.08AUD | 21.62 MAUD | 2022 Q4 |
| 8/26/2021 | 0AUD | 15.83 MAUD | 2021 Q4 |
| 2/26/2021 | -0.22AUD | 12.89 MAUD | 2021 Q2 |
Pureprofile shareholder structure
| % | Name |
|---|---|
18.49399% | |
12.44092% | |
6.53596% | |
6.49091% | |
4.85144% | |
4.15857% | |
2.48866% | |
2.35199% | |
1.82346% | |
1.34566% |
Pureprofile Executives and Management Board
Mr. Martin Filz
Chief Executive Officer, Managing Director, Executive Director · since 2020
Mrs. Melinda Sheppard
Chief Operating Officer
Mr. Michael Anderson
Non-Executive Chairman of the Board
Mr. Lee Tamplin
Company Secretary
Mr. Mark Heeley
Non-Executive Director
Pureprofile Supply Chain
Frequently asked questions about Pureprofile
Pureprofile Ltd is a leading data marketing and insights company. Its business model revolves around collecting and analyzing consumer data to provide targeted advertising campaigns for brands and advertisers. Pureprofile operates an online platform where users voluntarily share their personal information, interests, and preferences in exchange for personalized offers, surveys, and rewards. The company then leverages this valuable consumer data to deliver engaging content and relevant advertisements to its network of clients. Pureprofile's business model relies on effectively utilizing user-generated data to benefit both consumers and businesses by creating more meaningful and personalized marketing experiences.
Pureprofile stock
Pureprofile Peer Group
Pureprofile FIGI
All fundamentals and in-depth analysis of Pureprofile
Our stock analysis for Pureprofile Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Pureprofile Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.