Pureprofile (PPL.AX) Stock Price

Pureprofile Price

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0.04AUD
Market closed
Today +/-
Today %

Pureprofile (PPL.AX) Stock | ISIN AU000000PPL6. The current Pureprofile stock price is 0.04 AUD (2026). Revenue is 65.65 M AUD. Net income is 2.49 M AUD. The P/E ratio is 18.81. Market capitalization is 46.88 M AUD. Pureprofile operates in the Communication sector.

Revenue has compounded at 10.6% per year over the past 13 years to 57.18 M AUD. Earnings per share have declined at 13.3% per year over the last 12 years. Pureprofile's net margin stands at 2.7%, down from 9.4% several years earlier.

Pureprofile stock price

Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Pureprofile over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Pureprofile stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Pureprofile's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Pureprofile Stock Price History
DatePureprofile Price
Access this data via the Eulerpool API

Pureprofile Revenue, EBIT, Net Income

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2012
15.4 M AUD
-800,000 AUD
-600,000 AUD
Jan 1, 2013
16.2 M AUD
200,000 AUD
400,000 AUD
Jan 1, 2014
8.6 M AUD
-910,000 AUD
-680,000 AUD
Jan 1, 2015
9.36 M AUD
-1.31 M AUD
-1.44 M AUD
Jan 1, 2016
27.4 M AUD
-2.13 M AUD
-2.15 M AUD
Jan 1, 2017
52.94 M AUD
-30,700 AUD
-2 M AUD
Jan 1, 2018
25.37 M AUD
-5.06 M AUD
-25.98 M AUD
Jan 1, 2019
26.74 M AUD
-4.81 M AUD
-14.46 M AUD
Jan 1, 2020
24.19 M AUD
-3.16 M AUD
-9.83 M AUD
Jan 1, 2021
30 M AUD
-2.09 M AUD
2.81 M AUD
Jan 1, 2022
35.54 M AUD
-2.17 M AUD
-2.16 M AUD
Jan 1, 2023
43.65 M AUD
-751,200 AUD
-2.16 M AUD
Jan 1, 2024
48.07 M AUD
713,000 AUD
94,400 AUD
Jan 1, 2025
57.18 M AUD
1.66 M AUD
1.54 M AUD
Invalid Date
65.65 M AUD
3.94 M AUD
2.49 M AUD

Pureprofile Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 17, 2026, 1:38 AM
 
REVENUE (M AUD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M AUD)
NET INCOME (M AUD)
NET INCOME GROWTH (%)
SHARES (B)
DOCUMENTS
2020202120222023202420252026e2027e
2430354348576570
-7.692516.6722.8611.6318.7514.047.69
54.1753.3351.4353.4954.1754.3947.6944.29
1316182326313131
-92-2-20123
-35.71-122.22-20010050
0.160.671.091.121.211.231.231.23
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Pureprofile generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Pureprofile retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Pureprofile's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Pureprofile has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Pureprofile's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Pureprofile stock margins

The Pureprofile margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Pureprofile. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Pureprofile.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2012
50 %
-5.19 %
-3.9 %
Jan 1, 2013
53.09 %
1.23 %
2.47 %
Jan 1, 2014
63.95 %
-10.58 %
-7.91 %
Jan 1, 2015
66.29 %
-13.98 %
-15.37 %
Jan 1, 2016
53.66 %
-7.77 %
-7.83 %
Jan 1, 2017
48.96 %
-0.06 %
-3.77 %
Jan 1, 2018
58.64 %
-19.95 %
-102.42 %
Jan 1, 2019
57.87 %
-17.99 %
-54.09 %
Jan 1, 2020
56.56 %
-13.07 %
-40.64 %
Jan 1, 2021
55.97 %
-6.97 %
9.37 %
Jan 1, 2022
53.01 %
-6.09 %
-6.09 %
Jan 1, 2023
54.51 %
-1.72 %
-4.95 %
Jan 1, 2024
55.48 %
1.48 %
0.2 %
Jan 1, 2025
55.03 %
2.91 %
2.69 %
Invalid Date
55.03 %
6 %
3.8 %

Pureprofile Stock Revenue, EBIT, Earnings per Share

The Pureprofile earnings per share therefore indicates how much revenue Pureprofile has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2012
0.27 AUD
-0.01 AUD
-0.01 AUD
Jan 1, 2013
0.28 AUD
0 AUD
0.01 AUD
Jan 1, 2014
0.15 AUD
-0.02 AUD
-0.01 AUD
Jan 1, 2015
0.16 AUD
-0.02 AUD
-0.02 AUD
Jan 1, 2016
0.33 AUD
-0.03 AUD
-0.03 AUD
Jan 1, 2017
0.4 AUD
-0 AUD
-0.02 AUD
Jan 1, 2018
0.16 AUD
-0.03 AUD
-0.16 AUD
Jan 1, 2019
0.16 AUD
-0.03 AUD
-0.09 AUD
Jan 1, 2020
0.15 AUD
-0.02 AUD
-0.06 AUD
Jan 1, 2021
0.04 AUD
-0 AUD
0 AUD
Jan 1, 2022
0.03 AUD
-0 AUD
-0 AUD
Jan 1, 2023
0.04 AUD
-0 AUD
-0 AUD
Jan 1, 2024
0.04 AUD
0 AUD
0 AUD
Jan 1, 2025
0.05 AUD
0 AUD
0 AUD
Invalid Date
0.05 AUD
0 AUD
0 AUD

Pureprofile business model & stock analysis

Pureprofile Ltd is an Australian company that was founded in 2000. The company's vision is to help people better understand their digital lives in order to provide them with personalized and relevant experiences. The company's headquarters are located in Sydney, Australia. It is also active in other countries such as the United States, the United Kingdom, India, and New Zealand. Pureprofile's business model is based on creating detailed profiles of users' interests and preferences. The company collects data on users' internet behavior, including visited websites, purchases, and interactions on social media. Pureprofile then uses this data to deliver personalized advertisements and recommendations to users. The company collaborates with various market research companies and advertising clients who are interested in this data. Pureprofile's various divisions include Market Research, Advertising, and Data Solutions. In the Market Research field, the company offers its clients a variety of services, including online surveys, focus groups, data analysis, and consulting services. This allows clients to gain valuable insights into consumer attitudes and behaviors. In the Advertising division, Pureprofile offers personalized advertising for brands and companies. The company uses its extensive data to create ads that are tailored to users' interests and needs. With this approach, advertising clients can make their marketing campaigns more effective and reach targeted audiences. Data Solutions is the third division of Pureprofile and deals with integrating data into the company. Clients can gather, analyze, and integrate data from various sources to make informed business decisions. In addition to these divisions, Pureprofile also offers a range of products aimed at helping users improve their digital profiles. This includes the Pureprofile Dashboard, which provides users with insights into their data and allows them to update and customize their profiles. Another product offered by Pureprofile is the Pureprofile Rewards program. Users can earn points by participating in surveys and other activities. These points can then be redeemed for rewards such as vouchers and discounts. Pureprofile is a company that specializes in personalized and relevant experiences for users. The company collects data on users' internet behavior and uses it to deliver personalized advertising and recommendations. With its various divisions and products, Pureprofile offers its clients a wide range of services.

Pureprofile SWOT Analysis

Strengths

Pureprofile Ltd possesses several strengths that contribute to its success in the market. These include:

  • Established brand reputation, recognized for delivering high-quality products and services.
  • Diversified product portfolio, offering a range of innovative solutions.
  • Strong customer relationships and a loyal client base.
  • Experienced and talented team of professionals, driving innovation and growth.
  • Efficient operational processes and cost-effective strategies.

Weaknesses

Despite its strengths, Pureprofile Ltd also faces certain weaknesses that may hinder its performance. These include:

  • Relatively small market share compared to larger competitors.
  • Limited geographical presence, potentially restricting growth opportunities.
  • Dependency on key clients, risking revenue fluctuations.
  • Need for continuous investment in technological advancements to remain competitive.
  • Challenges in maintaining profitability during economic downturns.

Opportunities

Pureprofile Ltd can capitalize on the following opportunities to enhance its market position:

  • Increasing demand for data analytics and personalized marketing services.
  • Emerging markets and untapped customer segments with great growth potential.
  • Advancements in technology, such as AI and machine learning, creating new business avenues.
  • Strategic partnerships and collaborations for expanding reach and diversifying offerings.
  • Expansion into global markets to mitigate risks associated with a single market.

Threats

Pureprofile Ltd should also be aware of the following threats that could impact its business:

  • Intense competition from both established players and new entrants in the market.
  • Changing regulatory landscape and privacy concerns affecting data collection and usage.
  • Macroeconomic factors, such as recessions or economic instability, impacting consumer spending.
  • Rapid technological advancements and evolving customer preferences, requiring continuous adaptation.
  • Potential cybersecurity breaches, compromising data integrity and damaging customer trust.

Pureprofile Eulerpool Fair Value

Pureprofile historical P/E ratio, EBIT multiple, and P/S ratio

Pureprofile annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Pureprofile shares outstanding

The number of shares was Pureprofile in 2025 — This indicates how many shares 1.234 B is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
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Number of stocks
Details
Date
Number of stocks
Jan 1, 2012
57.93 M base_Shares
Jan 1, 2013
57.93 M base_Shares
Jan 1, 2014
57.93 M base_Shares
Jan 1, 2015
57.93 M base_Shares
Jan 1, 2016
83.05 M base_Shares
Jan 1, 2017
132.62 M base_Shares
Jan 1, 2018
161.49 M base_Shares
Jan 1, 2019
164.29 M base_Shares
Jan 1, 2020
162.31 M base_Shares
Jan 1, 2021
674.82 M base_Shares
Jan 1, 2022
1.09 B base_Shares
Jan 1, 2023
1.12 B base_Shares
Jan 1, 2024
1.21 B base_Shares
Jan 1, 2025
1.23 B base_Shares
Invalid Date
1.23 B base_Shares
Price targets and forecasts for Pureprofile are not yet available.

Pureprofile Earnings Estimates

Pureprofile Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
2/26/20240AUD23.94 MAUD2024 Q2
8/27/20230AUD25.48 MAUD2023 Q4
2/22/20230AUD23.24 MAUD2023 Q2
8/30/20220.08AUD21.62 MAUD2022 Q4
8/26/20210AUD15.83 MAUD2021 Q4
2/26/2021-0.22AUD12.89 MAUD2021 Q2

Pureprofile shareholder structure

% Name
18.49399%
Kontos (Danny)
Kontos (Danny)
12.44092%
Lucerne Asset Management Pte. Ltd.
Lucerne Asset Management Pte. Ltd.
6.53596%
Jencay Capital Pty Ltd
Jencay Capital Pty Ltd
6.49091%
DMX Asset Management Limited
DMX Asset Management Limited
4.85144%
Salter Brothers Asset Management Pty. Ltd.
Salter Brothers Asset Management Pty. Ltd.
4.15857%
Appwam Pty. Ltd.
Appwam Pty. Ltd.
2.48866%
Lonergan (Christopher Wayne)
Lonergan (Christopher Wayne)
2.35199%
Herald Investment Management Limited
Herald Investment Management Limited
1.82346%
Filz (Martin)
Filz (Martin)
1.34566%
Onmell Pty. Ltd.
Onmell Pty. Ltd.

Pureprofile Executives and Management Board

MF

Mr. Martin Filz

Chief Executive Officer, Managing Director, Executive Director · since 2020

Compensation1.42 M AUD
MS

Mrs. Melinda Sheppard

Chief Operating Officer

Compensation957,152 AUD
MA

Mr. Michael Anderson

Non-Executive Chairman of the Board

LT

Mr. Lee Tamplin

Company Secretary

MH

Mr. Mark Heeley

Non-Executive Director

Pureprofile Supply Chain

Frequently asked questions about Pureprofile

Pureprofile Ltd is a leading data marketing and insights company. Its business model revolves around collecting and analyzing consumer data to provide targeted advertising campaigns for brands and advertisers. Pureprofile operates an online platform where users voluntarily share their personal information, interests, and preferences in exchange for personalized offers, surveys, and rewards. The company then leverages this valuable consumer data to deliver engaging content and relevant advertisements to its network of clients. Pureprofile's business model relies on effectively utilizing user-generated data to benefit both consumers and businesses by creating more meaningful and personalized marketing experiences.

All fundamentals and in-depth analysis of Pureprofile

Our stock analysis for Pureprofile Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Pureprofile Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.