Amazon.com (AMZN) Stock Price

Amazon.com Price

NASDAQ·CLOSED
259.45USD-3.20 (-1.23 %)
Market closed

Revenue has compounded at 24.8% per year over the past 19 years to 716.92 B USD. Earnings per share have grown at 35.4% per year over the last 19 years. Amazon.com's net margin stands at 10.8%, up from 7.1% several years earlier. Analysts set a median price target of 285.60 USD, implying 10.1% above the current price. Of 76 analysts, 71 rate the stock a buy — an overall Buy consensus. The stock trades about 31% above its 52-week low.

Amazon.com stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Amazon.com over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Amazon.com stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Amazon.com's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Amazon.com Stock Price History
DateAmazon.com Price
8/18/2026259.45 USD
8/14/2026262.65 USD
8/13/2026265.13 USD
8/12/2026267.28 USD
8/11/2026272.27 USD
8/10/2026278.29 USD
8/7/2026274.48 USD
8/6/2026272.26 USD
8/5/2026271.93 USD
8/4/2026277.77 USD
8/3/2026284.02 USD
7/31/2026271.58 USD
7/30/2026235.50 USD
7/29/2026228.20 USD
7/27/2026233.82 USD
7/23/2026233.66 USD
7/22/2026244.85 USD
7/21/2026247.55 USD
7/20/2026249.99 USD
7/17/2026247.23 USD
7/16/2026249.89 USD
7/15/2026254.96 USD
7/14/2026247.49 USD
7/13/2026247.79 USD
7/10/2026245.34 USD
7/9/2026247.04 USD
7/8/2026243.11 USD
7/7/2026245.98 USD
7/6/2026243.60 USD
7/2/2026242.67 USD
7/1/2026241.70 USD
6/30/2026238.34 USD
6/29/2026240.17 USD
6/26/2026232.69 USD
6/25/2026227.01 USD
6/24/2026234.27 USD
6/23/2026234.11 USD
6/22/2026233.77 USD
6/18/2026240.16 USD
6/17/2026240.72 USD
6/16/2026248.38 USD
6/15/2026246.46 USD
6/12/2026237.37 USD
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6/3/2026251.71 USD
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6/1/2026264.73 USD
5/29/2026271.27 USD
5/28/2026270.09 USD
5/27/2026270.23 USD
5/26/2026264.21 USD
5/22/2026268.14 USD
5/21/2026264.48 USD
5/20/2026264.25 USD
5/19/2026259.34 USD
5/18/2026264.86 USD
5/15/2026264.14 USD
5/14/2026267.22 USD
5/13/2026270.13 USD
5/12/2026265.82 USD
5/11/2026268.99 USD
5/8/2026272.68 USD
5/7/2026271.17 USD
5/5/2026273.55 USD
4/22/2026255.36 USD
4/21/2026249.91 USD
4/20/2026248.28 USD
4/17/2026250.56 USD
4/16/2026249.70 USD
4/15/2026248.50 USD
4/14/2026249.02 USD
4/13/2026239.89 USD
4/10/2026238.38 USD
4/9/2026233.65 USD
4/8/2026221.25 USD
4/7/2026213.77 USD
4/6/2026212.79 USD
4/5/2026212.79 USD
4/2/2026209.77 USD
4/1/2026209.77 USD
3/31/2026210.57 USD
3/30/2026208.27 USD
3/29/2026200.95 USD
3/27/2026199.34 USD
3/26/2026199.34 USD
3/25/2026207.54 USD
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3/23/2026207.24 USD
3/22/2026210.14 USD
3/20/2026205.37 USD
3/19/2026205.37 USD
3/18/2026208.76 USD
3/17/2026209.87 USD
3/16/2026215.20 USD
3/15/2026211.74 USD
3/13/2026207.67 USD
3/12/2026207.67 USD
3/11/2026209.53 USD
3/10/2026212.65 USD
3/9/2026214.33 USD
3/8/2026213.49 USD
3/6/2026212.92 USD
3/5/2026218.94 USD
3/4/2026216.82 USD
3/3/2026208.73 USD
3/2/2026208.39 USD
2/27/2026210.00 USD
2/26/2026207.07 USD
2/25/2026210.64 USD
2/24/2026208.56 USD
2/23/2026205.26 USD
2/20/2026210.05 USD
2/19/2026204.76 USD
2/18/2026204.91 USD
2/17/2026201.10 USD
2/13/2026198.75 USD
2/12/2026199.71 USD
2/11/2026204.37 USD
2/10/2026207.36 USD
2/9/2026209.02 USD
2/6/2026209.84 USD
2/5/2026203.46 USD
2/4/2026233.41 USD
2/3/2026238.63 USD
2/2/2026242.78 USD
1/30/2026239.78 USD
1/29/2026241.56 USD
1/28/2026243.31 USD
1/27/2026244.87 USD
1/26/2026238.43 USD
1/23/2026238.54 USD
1/22/2026234.90 USD
1/21/2026231.62 USD
1/20/2026231.14 USD
1/16/2026239.13 USD
1/15/2026237.93 USD
1/14/2026236.65 USD
1/13/2026242.81 USD
1/12/2026246.26 USD
1/9/2026247.36 USD
1/8/2026246.29 USD
1/7/2026241.63 USD
1/6/2026240.76 USD
1/5/2026233.06 USD
1/2/2026226.53 USD
12/31/2025230.71 USD
12/30/2025232.46 USD
12/29/2025232.12 USD
12/26/2025232.50 USD
12/24/2025232.38 USD
12/23/2025231.96 USD
12/22/2025228.58 USD
12/19/2025227.61 USD
12/18/2025226.61 USD
12/17/2025221.61 USD
12/16/2025222.11 USD
12/15/2025222.93 USD
12/12/2025226.21 USD
12/11/2025230.66 USD
12/10/2025231.78 USD
12/9/2025227.90 USD
12/8/2025227.14 USD
12/5/2025229.81 USD
12/4/2025229.11 USD
12/3/2025232.12 USD
12/2/2025234.19 USD
12/1/2025234.43 USD
11/28/2025233.22 USD
11/26/2025229.26 USD
11/25/2025229.86 USD
11/24/2025226.43 USD
11/21/2025220.99 USD
11/20/2025216.82 USD
11/19/2025223.91 USD
11/18/2025222.43 USD
11/17/2025232.87 USD
11/14/2025235.06 USD
11/13/2025237.71 USD
11/12/2025244.40 USD
11/11/2025249.10 USD
11/10/2025248.40 USD
11/7/2025244.89 USD
11/6/2025243.86 USD
11/5/2025250.00 USD
11/4/2025249.63 USD
11/3/2025253.82 USD
10/31/2025244.36 USD
10/30/2025254.05 USD
10/29/2025227.00 USD
10/28/2025228.95 USD
10/27/2025227.52 USD
10/24/2025224.31 USD
10/23/2025220.31 USD
10/22/2025218.02 USD
10/21/2025222.03 USD
10/20/2025216.52 USD
10/17/2025213.57 USD
10/16/2025214.41 USD
10/15/2025215.58 USD
10/14/2025216.46 USD
10/13/2025219.91 USD
10/10/2025214.76 USD
10/9/2025226.93 USD
10/8/2025225.22 USD
10/7/2025221.78 USD
10/6/2025221.16 USD
10/3/2025219.82 USD
10/2/2025222.41 USD
10/1/2025220.63 USD
9/30/2025219.57 USD
9/29/2025219.57 USD
9/28/2025222.17 USD
9/25/2025219.78 USD
9/24/2025218.15 USD
9/23/2025220.71 USD
9/22/2025228.06 USD
9/19/2025231.76 USD
9/18/2025231.61 USD
9/17/2025231.62 USD
9/16/2025233.76 USD
9/15/2025231.40 USD
9/12/2025228.27 USD
9/11/2025229.70 USD
9/10/2025230.72 USD
9/9/2025238.85 USD
9/8/2025235.84 USD
9/5/2025232.10 USD
9/4/2025235.86 USD
9/3/2025225.73 USD
9/2/2025225.17 USD
8/29/2025228.80 USD
8/28/2025231.39 USD
8/27/2025228.74 USD
8/26/2025228.44 USD
8/25/2025227.81 USD
8/22/2025228.88 USD
8/21/2025221.97 USD
8/20/2025223.76 USD
8/19/2025228.06 USD
Access this data via the Eulerpool API

Amazon.com Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
574.79 B USD
41.24 B USD
30.43 B USD
Jan 1, 2024
637.96 B USD
68.59 B USD
59.25 B USD
Jan 1, 2025
716.92 B USD
79.98 B USD
77.67 B USD
Jan 1, 2026 (e)
828.17 B USD
65.87 B USD
133.32 B USD
Jan 1, 2027 (e)
945.79 B USD
74.64 B USD
113.00 B USD
Jan 1, 2028 (e)
1.07 T USD
85.55 B USD
141.58 B USD
Jan 1, 2029 (e)
1.20 T USD
95.66 B USD
167.22 B USD
Jan 1, 2030 (e)
1.33 T USD
106.45 B USD
203.25 B USD

Amazon.com Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 19, 2026, 4:57 AM
 
REVENUET USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITB USD
EBIT MARGIN%
NET INCOMEB USD
NET INCOME GROWTH%
SHARESB
201520162017201820192020202120222023202420252026e2027e2028e2029e2030e
0.110.140.180.230.280.390.470.510.570.640.720.830.951.071.201.33
20.2527.0830.8030.9320.4537.6221.709.4011.8310.9912.3815.5214.2013.3011.8111.27
8.7910.3137.0740.2540.9939.5742.0343.8146.9848.8550.2950.2950.2950.2950.2950.29
9.4114.0265.9393.73114.99152.76197.48225.15270.05311.67360.51416.45475.60538.83602.48670.41
2.234.194.1112.4214.5423.9941.3212.2541.2468.5979.9865.8774.6485.5595.66106.45
2.093.082.315.335.186.218.802.387.1710.7511.167.957.897.987.987.98
0.602.373.0310.0711.5921.3333.36-2.7230.4359.2577.67133.32113.00141.58167.22203.25
-347.30297.8227.92232.1115.0484.0856.41-108.16-1,217.7494.7331.0971.65-15.2425.2918.1121.55
9.629.729.9210.0210.1010.2610.3210.2410.6110.7710.8610.8610.8610.8610.8610.86
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Amazon.com generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Amazon.com retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Amazon.com's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Amazon.com has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Amazon.com's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Amazon.com stock margins

The Amazon.com margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Amazon.com. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Amazon.com.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
42.03 %
8.80 %
7.10 %
Jan 1, 2022
43.81 %
2.38 %
-0.53 %
Jan 1, 2023
46.98 %
7.17 %
5.29 %
Jan 1, 2024
48.85 %
10.75 %
9.29 %
Jan 1, 2025
50.29 %
11.16 %
10.83 %
Jan 1, 2026 (e)
50.29 %
7.95 %
16.10 %
Jan 1, 2027 (e)
50.29 %
7.89 %
11.95 %
Jan 1, 2028 (e)
50.29 %
7.98 %
13.21 %

Amazon.com Stock Revenue, EBIT, Earnings per Share

The Amazon.com earnings per share therefore indicates how much revenue Amazon.com has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
45.53 USD
4.00 USD
3.23 USD
Jan 1, 2022
50.18 USD
1.20 USD
-0.27 USD
Jan 1, 2023
54.17 USD
3.89 USD
2.87 USD
Jan 1, 2024
59.23 USD
6.37 USD
5.50 USD
Jan 1, 2025
66.00 USD
7.36 USD
7.15 USD
Jan 1, 2026 (e)
76.49 USD
6.06 USD
12.31 USD
Jan 1, 2027 (e)
87.35 USD
6.87 USD
10.44 USD
Jan 1, 2028 (e)
98.97 USD
7.88 USD
13.08 USD

Amazon.com business model & stock analysis

Amazon is one of the largest online retailers worldwide and originated in the USA. The company was founded in 1994 as an online bookstore, but has since become a comprehensive marketplace that also offers many other products. The headquarters are located in Seattle, Washington. Amazon now employs over one million people and is also active in many other countries. The business model of Amazon is based on selling products on the internet - and it is extremely successful at that. The company is known for providing its customers with a huge selection of products and often having particularly low prices. Around 95% of the products on Amazon are sold by third-party sellers. However, Amazon also operates its own production and sales departments. One of Amazon's largest divisions is online shopping, where customers can buy products from numerous categories. In addition to books, Amazon also offers clothing, electronics, household appliances, cosmetics, toys, groceries, and many other products. There are both well-known brand-name products and products from less well-known manufacturers. Another business area of Amazon is video streaming, which offers customers a wide selection of movies and series. Music streaming is also part of the company's portfolio now. Music can be streamed on demand and live broadcasts of concerts and other events are also offered. Another product of Amazon is the voice control assistant Alexa, which is built into some of the company's own devices such as the Amazon Echo or Amazon Fire TV. Users can make requests or perform other actions by voice command. Alexa can, for example, provide weather forecasts or play music. In addition, Amazon has its own technology branches that deal with artificial intelligence, robotics, and cloud computing. This enables the company to be innovative in other areas as well, such as realizing deliveries by drones or self-driving delivery vans. A development that Amazon has strongly advanced in recent years is cloud computing. In this process, IT infrastructure and applications are no longer installed locally on one's own computer, but are centrally provided in the network. Amazon Web Services (AWS) has now become a leader in the cloud market and is also used by large companies and public institutions, for example. Another topic that Amazon has pushed forward in recent years is sustainability. The company announced that it aims to be carbon neutral by 2040. It also plans to develop more climate-friendly shipping options, such as the use of electric transporters and the possibility of delivering packages in bundles. Overall, Amazon has developed into one of the largest online retailers worldwide in recent years and is no longer just a pure book distributor. The company constantly drives new developments and also shows innovation in other areas. Despite some critical voices regarding working conditions and market dominance, Amazon remains an important marketplace for many people due to its wide range of products at low prices.

Amazon.com SWOT Analysis

Strengths

1. Strong brand recognition and reputation in the e-commerce market.

2. Extensive product offerings, including a wide range of categories.

3. Global presence with operations in numerous countries.

4. Robust and highly efficient logistics and distribution network.

5. Continuous focus on innovation and technology integration.

Weaknesses

1. Overreliance on third-party sellers, which can sometimes result in counterfeit or low-quality products.

2. Limited control over inventory management for third-party sellers.

3. Increasing competition in the e-commerce industry, particularly from brick-and-mortar retailers.

4. Controversies surrounding employee working conditions and treatment.

5. Relatively high dependency on online advertising for revenue generation.

Opportunities

1. Expansion into new markets and regions, especially emerging economies.

2. Growing demand for cloud computing services through Amazon Web Services (AWS).

3. Diversification into other industries, such as healthcare or financial services.

4. Increased adoption of voice-activated assistants and smart home devices.

5. Potential for further growth in the streaming and entertainment industry through Amazon Prime Video.

Threats

1. Intense competition from other major e-commerce players, such as Alibaba and Walmart.

2. Challenges in maintaining customer trust and data security.

3. Changing regulatory environment and potential antitrust concerns.

4. Negative impact of economic downturns and fluctuations in global markets.

5. Increasing public and government scrutiny regarding labor practices and tax evasion issues.

Amazon.com Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Amazon.com Employees
Details
Date
Amazon.com Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Amazon.com Segments

Amazon.com Revenue by Segment (1/4)

  • 3 Years

  • 5 Years

  • Max

Net service sales
Net product sales
Details
Date
Net service sales
Net product sales
Jan 1, 2018
90.97 B USD
141.92 B USD
Jan 1, 2019
120.11 B USD
160.41 B USD
Jan 1, 2020
170.15 B USD
215.92 B USD
Jan 1, 2021
228.04 B USD
241.79 B USD
Jan 1, 2022
271.08 B USD
242.90 B USD
Jan 1, 2023
318.90 B USD
255.89 B USD
Jan 1, 2024
365.65 B USD
272.31 B USD
Jan 1, 2025
420.66 B USD
296.27 B USD

Amazon.com Revenue by Segment (2/4)

  • 3 Years

  • 5 Years

  • Max

Online stores
Third-party seller services
AWS
Advertising services
Subscription services
Physical stores
Other
Details
Date
Online stores
Third-party seller services
AWS
Advertising services
Subscription services
Physical stores
Other
Jan 1, 2018
122.99 B USD
42.75 B USD
25.66 B USD
0.00 USD
14.17 B USD
17.22 B USD
10.11 B USD
Jan 1, 2019
141.25 B USD
53.76 B USD
35.03 B USD
0.00 USD
19.21 B USD
17.19 B USD
14.09 B USD
Jan 1, 2020
197.35 B USD
80.46 B USD
45.37 B USD
0.00 USD
25.21 B USD
16.23 B USD
21.45 B USD
Jan 1, 2021
222.08 B USD
103.37 B USD
62.20 B USD
31.16 B USD
31.77 B USD
17.08 B USD
2.18 B USD
Jan 1, 2022
220.00 B USD
117.72 B USD
80.10 B USD
37.74 B USD
35.22 B USD
18.96 B USD
4.25 B USD
Jan 1, 2023
231.87 B USD
140.05 B USD
90.76 B USD
46.91 B USD
40.21 B USD
20.03 B USD
4.96 B USD
Jan 1, 2024
247.03 B USD
156.15 B USD
107.56 B USD
56.21 B USD
44.37 B USD
21.22 B USD
5.43 B USD
Jan 1, 2025
269.29 B USD
172.16 B USD
128.73 B USD
68.64 B USD
49.62 B USD
22.56 B USD
5.94 B USD

Amazon.com Revenue by Segment (3/4)

  • Max

AWS
Details
Date
AWS
Jan 1, 2018
0.00 USD
Jan 1, 2019
0.00 USD
Jan 1, 2020
0.00 USD
Jan 1, 2021
0.00 USD
Jan 1, 2022
0.00 USD
Jan 1, 2023
90.76 B USD
Jan 1, 2024
0.00 USD
Jan 1, 2025
0.00 USD

Amazon.com Revenue by Segment (4/4)

  • 3 Years

  • 5 Years

  • Max

North America
International
AWS
Details
Date
North America
International
AWS
Jan 1, 2018
141.37 B USD
65.87 B USD
25.66 B USD
Jan 1, 2019
170.77 B USD
74.72 B USD
35.03 B USD
Jan 1, 2020
236.28 B USD
104.41 B USD
45.37 B USD
Jan 1, 2021
279.83 B USD
127.79 B USD
62.20 B USD
Jan 1, 2022
315.88 B USD
118.01 B USD
80.10 B USD
Jan 1, 2023
352.83 B USD
131.20 B USD
0.00 USD
Jan 1, 2024
387.50 B USD
142.91 B USD
107.56 B USD
Jan 1, 2025
426.31 B USD
161.89 B USD
128.73 B USD

Amazon.com Revenue by Region

  • 3 Years

  • 5 Years

  • Max

United States
International
Germany
United Kingdom
Japan
Details
Date
United States
International
Germany
United Kingdom
Japan
Jan 1, 2018
160.15 B USD
24.51 B USD
19.88 B USD
14.52 B USD
13.83 B USD
Jan 1, 2019
193.64 B USD
31.13 B USD
22.23 B USD
17.53 B USD
16.00 B USD
Jan 1, 2020
263.52 B USD
46.04 B USD
29.57 B USD
26.48 B USD
20.46 B USD
Jan 1, 2021
314.01 B USD
63.51 B USD
37.33 B USD
31.91 B USD
23.07 B USD
Jan 1, 2022
356.11 B USD
69.80 B USD
33.60 B USD
30.07 B USD
24.40 B USD
Jan 1, 2023
395.64 B USD
81.97 B USD
37.59 B USD
33.59 B USD
26.00 B USD
Jan 1, 2024
438.02 B USD
93.83 B USD
40.86 B USD
37.86 B USD
27.40 B USD
Jan 1, 2025
489.66 B USD
107.47 B USD
45.90 B USD
43.21 B USD
30.69 B USD

Amazon.com Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Amazon.com historical P/E ratio, EBIT multiple, and P/S ratio

Amazon.com annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Amazon.com shares outstanding

The number of shares of Amazon.com was 10.86 B in 2025. This indicates how many shares Amazon.com is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
10.32 B Stocks
Jan 1, 2022
10.24 B Stocks
Jan 1, 2023
10.61 B Stocks
Jan 1, 2024
10.77 B Stocks
Jan 1, 2025
10.86 B Stocks
Jan 1, 2026 (e)
10.86 B Stocks
Jan 1, 2027 (e)
10.86 B Stocks
Jan 1, 2028 (e)
10.86 B Stocks

Amazon.com stock splits

In Amazon.com's history, there have been no stock splits.

Current Amazon.com forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
6.67 %
Buy
93.42 % (71)
Hold
6.58 % (5)
Sell
0.00 % (0)
12M Price Target
285.60
Last Price
260.81
Currency
USD
12M Return Potential
9.51 %
LTM Return
0 %

Amazon.com Analyst Rating Actions

DateFirmActionRatingReliability
7/31/2026
Wells Fargo
Wells Fargo
MaintainedOverweight56
7/31/2026
Wedbush
Wedbush
MaintainedOutperform59
7/31/2026
UBS
UBS
MaintainedBuy51
7/31/2026
Truist Securities
Truist Securities
MaintainedBuy
7/31/2026
Telsey Advisory Group
Telsey Advisory Group
MaintainedOutperform
7/31/2026
TD Cowen
TD Cowen
MaintainedBuy60
7/31/2026
Rosenblatt
Rosenblatt
MaintainedBuy72
7/31/2026
RBC Capital
RBC Capital
MaintainedOutperform52
7/31/2026
Piper Sandler
Piper Sandler
MaintainedOverweight51
7/31/2026
Needham
Needham
MaintainedBuy70

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Amazon.com Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
7/30/20261.85USD-200.29 BUSD-2026 Q2
4/23/20261.66USD-180.71 BUSD-2026 Q1
2/5/20262.01USD-215.54 BUSD-2025 Q4
4/25/20240.69USD-144.75 BUSD-2024 Q1
1/31/20240.79USD-169.04 BUSD-2023 Q4
7/26/20230.41USD-135.26 BUSD-2023 Q2
4/26/20230.31USD-128.75 BUSD-2023 Q1
2/1/20230.20USD-147.82 BUSD-2022 Q4
10/27/20220.22USD-129.37 BUSD-2022 Q3
7/28/20220.15USD-120.88 BUSD-2022 Q2
...

EESG©

Eulerpool ESG Scorecard© for the Amazon.com stock

78/100
79
Environment
76
Social
80
Governance
E

Environment

20
Scope 1 - Direct Emissions14,220,000
Scope 2 - Indirect emissions from purchased energy2,760,000
Scope 3 - Indirect emissions within the value chain47,400,000
Total CO₂ emissions16,980,000
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees44.1
Percentage of women in management
Percentage of Asian employees14.4
Share of Asian management23
Percentage of Hispanic/Latino employees25.2
Hispano/Latino Management share12.3
Percentage of Black employees31.3
Black Management Share12.3
Percentage of white employees29.1
White Management Share50.6
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Amazon.com shareholder structure

% Name
6.79380%
BLACKROCK, INC.
BLACKROCK, INC.
5.82965%
VANGUARD CAPITAL MANAGEMENT LLC
VANGUARD CAPITAL MANAGEMENT LLC
3.60627%
STATE STREET CORP
STATE STREET CORP
3.31300%
FMR LLC
FMR LLC
2.15413%
GEODE CAPITAL MANAGEMENT, LLC
GEODE CAPITAL MANAGEMENT, LLC
1.60641%
MORGAN STANLEY
MORGAN STANLEY
...

Amazon.com Beneficial Ownership Filings (SEC 13D/G)

Free Float
91.0%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
24.50%
88-0470210
88-0470210
SEC ↗
20.00%
91-1646860
91-1646860
SEC ↗
17.54%
52-1268629
52-1268629
SEC ↗
15.25%
AMAZON.COM HOLDINGS, INC. - 91-1986545
AMAZON.COM HOLDINGS, INC. - 91-1986545
SEC ↗
15.25%
AMAZON.COM ADVERTISING SERVICES NV, INC. - NOT AVAILABLE
AMAZON.COM ADVERTISING SERVICES NV, INC. - NOT AVAILABLE
SEC ↗
12.70%
Bezos
Bezos
SEC ↗
9.00%
Jeffrey P. Bezos
Jeffrey P. Bezos
SEC ↗
8.70%
The TCW Group, Inc., on behalf of the TCW Business Unit
The TCW Group, Inc., on behalf of the TCW Business Unit
SEC ↗
6.77%
Vanguard Capital Management
Vanguard Capital Management
SEC ↗
6.70%
Capital World Investors **
Capital World Investors **
SEC ↗

Amazon.com Executives and Management Board

17 members · avg. age 63 · 29 % women

DH

Mr. Douglas Herrington (58)

Chief Executive Officer - Worldwide Amazon Stores

34.19 M USD

Management

MG

Mr. Matthew Garman

Chief Executive Officer, Amazon Web Services

33.18 M USD
BO

Mr. Brian Olsavsky (61)

Chief Financial Officer, Senior Vice President

25.72 M USD
DZ

Mr. David Zapolsky (61)

Senior Vice President - Global Public Policy, General Counsel

25.72 M USD
Mr. Andrew Jassy

Mr. Andrew Jassy (57)

President, Chief Executive Officer, Director · since 2006

1.60 M USD
SR

Ms. Shelley Reynolds (59)

Vice President, Worldwide Controller, Principal Accounting Officer

613,432.00 USD

Board of Directors

Mr. Jeffrey Bezos

Mr. Jeffrey Bezos (61)

Executive Chairman of the Board, Founder · since 1994

1.68 M USD
JG

Ms. Jamie Gorelick (74)

Lead Independent Director

1.16 M USD
GA

Gen. (Retd.) Keith Alexander (73)

Independent Director

1.12 M USD
BS

Mr. Brad Smith (61)

Independent Director

1.12 M USD
AN

Dr. Andrew Ng (48)

Independent Director

1.11 M USD
EC

Ms. Edith Cooper (63)

Independent Director

1.10 M USD

Amazon.com Supply Chain

Amazon.com Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Nameβ 1YTrend
1
Access Intelligence
Supplier·Software·GB
-0.15
0.67
0.56
0.50
2
Oracle
Supplier·Customer·Software·US
0.86
0.93
0.84
0.81
0.64
0.48
1.09
3
Impress
Supplier·Media·JP
0.90
0.72
0.28
0.30
0.38
0.41
4
FANCL
Supplier·Customer·Personal Products·JP
0.87
0.93
0.41
0.67
0.70
0.40
5
Logitech International
Supplier·Technology Hardware, Storage & Peripherals·CH
0.89
0.75
0.47
0.65
0.52
0.38
1.46
#Nameβ 1YTrend
1
Buddy Technologies
Supplier·Household Durables·AU
0.08
0.63
0.43
2
McAfee Corp.
Supplier·Customer·Software·US
-0.79
-0.68
-0.70
-0.63
3
Groupe Open
Customer·IT Services·FR
-0.51
-0.41
-0.63
-0.67
4
Dalet
Customer·FR
-0.22
-0.05
-0.61
5
Barracuda Networks, Inc.
Supplier·Customer·US
0.12
0.54
0.56

Frequently asked questions about Amazon.com

The business model of Amazon is primarily focused on e-commerce and cloud computing. Amazon operates as an online marketplace, providing a platform for individuals and businesses to sell their products. The company also manufactures and sells consumer electronics, such as the Kindle e-reader and Fire tablet. In addition, Amazon offers cloud computing services through its Amazon Web Services (AWS) division, providing companies with on-demand computing resources. Through its business model, Amazon aims to offer a wide selection of products, convenient and fast delivery options, competitive pricing, and exceptional customer service.

Amazon is primarily active in several industries, including e-commerce, cloud computing, digital streaming, and artificial intelligence.

The main competitors of Amazon in the market are Walmart, eBay, and Alibaba.

Amazon is a multinational technology company founded by Jeff Bezos in 1994. It started as an online marketplace for books before expanding into various other product categories. Since then, Amazon has grown rapidly and become one of the largest e-commerce platforms worldwide. With a focus on customer satisfaction and innovation, the company has introduced services such as Amazon Prime, Kindle e-readers, and Amazon Web Services (AWS). Amazon's success can be attributed to its customer-centric approach, extensive product selection, and efficient delivery network. Today, Amazon is a household name known for its convenience, competitive prices, and wide range of products.

Some significant milestones that the company Amazon has achieved include becoming the world's largest online marketplace, reaching a market capitalization of over $1 trillion, and pioneering the concept of same-day delivery. Amazon also revolutionized the e-book industry with the introduction of the Kindle e-reader, and expanded into various industries such as cloud computing with Amazon Web Services (AWS). Additionally, the company successfully launched its own line of consumer electronics, including the Amazon Echo smart speaker. Through strategic acquisitions and continuous innovation, Amazon has established itself as a global leader in e-commerce and technology.

Amazon is primarily present in various countries and regions. These include the United States, where the company originated, as well as Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Netherlands, Australia, Japan, China, India, Brazil, and several others. With its global presence, Amazon has established itself as one of the world's largest e-commerce platforms, offering a wide range of products and services to customers worldwide.

Amazon represents several core values and a unique corporate philosophy. As a customer-centric company, Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. Innovation is at the forefront of Amazon's values, constantly pushing boundaries to find new ways to serve customers better. Amazon also values long-term thinking and is committed to offering low prices and a vast selection of products. Moreover, the company focuses on operational excellence, constantly improving upon its processes to ensure efficient and timely delivery of products. These values and corporate philosophy have contributed to Amazon's immense success and customer loyalty.

Analysts currently set an average price target of 283.99 USD for the Amazon.com stock (median: 285.60 USD), implying +8.9 % versus the latest price. The consensus is based on 76 analyst ratings.

76 analysts currently rate the Amazon.com stock: 71 recommend buying, 5 holding and 0 selling. For 2026, analysts expect Amazon.com to generate revenue of 828.17 B USD and earnings per share of 12.27 USD.

Converted at the current exchange rate, the Amazon.com share trades at 224.13 EUR (259.45 USD).

The Amazon.com share (AMZN) is listed on 13 stock exchanges, including: NYSE (AMZN), NASDAQ (AMZN), XETRA (AMZ.DE), Frankfurt (AMZ.F), München (AMZ.MU), Stuttgart (AMZ.SG), Düsseldorf (AMZ.DU), Berlin (AMZ.BE).

The business model of Amazon is one of the most well-known and successful in the world of online commerce. The company offers a variety of products and services, including books, electronics, fashion, beauty products, groceries, travel, and much more. An essential component of Amazon's business model is the online marketplace, where other sellers can sell their products. Amazon acts as an intermediary and provides these sellers with a platform where they can easily and effectively sell their goods to millions of customers around the world. Amazon also sells products under its own brand and has developed a range of private labels such as Amazon Basics, Amazon Essentials, and Solimo. These brands are typically more affordable and target customers looking for good value for money. A crucial area of Amazon's business model is delivery and logistics management. Amazon offers its customers fast and reliable delivery through Amazon Prime, a subscription service that provides free shipping and other benefits such as access to Prime Video and music. To provide this service, Amazon has built an extensive network of warehouses and distribution centers around the world. In the technology sector, Amazon has developed the cloud computing platform AWS (Amazon Web Services). This business is a significant driver of growth and accounts for a substantial portion of Amazon's revenue. On the AWS platform, companies can operate and scale their IT infrastructure reliably and efficiently. Another crucial pillar in Amazon's business model is its digital business. Amazon offers a variety of digital products such as e-books, music, movies, and TV series on its platform. The Kindle e-book reader, which shares the same name as the company, is another important product in Amazon's digital business. Over the years, Amazon has also developed various other business areas, such as Amazon Fresh, a grocery delivery service, Amazon Home Services, a home service marketplace, and Amazon Go, a cashier-less retail store. Amazon's business model is highly customer-oriented and aims to make the shopping experience for customers as easy and convenient as possible. By continuously improving its delivery offerings, utilizing artificial intelligence and other technologies, Amazon has secured a leading position in e-commerce and further expanded its market leadership in this field. In summary, the business model of Amazon is based on an efficient and scalable platform that allows other companies to sell their products, while Amazon also offers its own products and services. The company is able to leverage the latest technologies and strategies to provide its customers with an excellent shopping experience while increasing its reach through expansion into new business areas. The answer is: The business model of Amazon revolves around its online marketplace, delivering a variety of products and services worldwide. It also focuses on its own brands and offers fast, reliable delivery through the Prime subscription service. Additionally, Amazon has developed the cloud computing platform AWS, and offers digital products like e-books and music. The company continually expands into new business areas, always prioritizing customer experience.

The expected revenue of Amazon.com is 828.17 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Amazon.com is 133.32 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Amazon.com is currently 21.14. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Amazon.com stock.

The price-to-sales ratio (P/S) of Amazon.com is currently 3.40. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Amazon.com stock.

The Eulerpool Quality Score for Amazon.com is 5/10.

The ISIN of Amazon.com is US0231351067. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Amazon.com is 906866. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Amazon.com is AMZN. The ticker symbol is used to trade Amazon.com shares on the stock exchange.

Amazon.com paid dividends every year for the past 0 years.

Amazon.com is assigned to the 'Cyclical consumption' sector.

The dividends of Amazon.com are distributed in USD.

All fundamentals and in-depth analysis of Amazon.com

Our stock analysis for Amazon.com stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Amazon.com. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.