Wayfair (W) Stock Price

Wayfair Price

NYSE·CLOSED
105.45
​
Market closed

Revenue has compounded at 26.3% per year over the past 13 years to 12.46 B USD. Wayfair's net margin stands at -2.5%, down from -1.0% several years earlier. Analysts set a median price target of 115.50 USD, implying 9.5% above the current price. Of 41 analysts, 27 rate the stock a buy — an overall Buy consensus.

Wayfair stock price

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Wayfair business model & stock analysis

Wayfair Inc is an e-commerce company based in Boston that was founded in 2002. The company offers a wide range of products for home and garden and serves customers in North America and Europe. Wayfair has become one of the leading online retailers for furniture and household goods and is known for its huge selection of products and competitive prices. History Wayfair was founded by Steve Conine and Niraj Shah. The two founders met while studying at Cornell College and realized that the furniture retail industry was an area with great potential. In 2002, they started their own online furniture sales site as part of their company CSN Stores. Over the years, the company grew and eventually Wayfair was established as a standalone company in 2011. About the business model Wayfair's business model is based on a drop-shipping model. This means that most of the products offered on their website come from external suppliers. Wayfair does not purchase products in advance and does not store them in its own warehouse, but offers them online and when a customer places an order, it is shipped directly from the supplier. This allows the company to have enormous cost savings as it does not have its own warehousing costs. It also allows them greater flexibility in product selection and the ability to always offer the latest trends. Divisions Wayfair offers products in various categories, including furniture, lighting, decor, household goods, children and baby room supplies, outdoor living accessories, and much more. The website is designed for customers to search for specific products and find them easily. Wayfair also has its own brand and offers a wide range of private label products. Furniture Wayfair is primarily known for its furniture. The company offers a wide selection of sofas, beds, cabinets, tables, chairs, and more. There are many different styles to choose from, including contemporary, rustic, modern, and traditional. The furniture is available in various price ranges, allowing customers to find a suitable piece of furniture regardless of their budget. Decor Wayfair also offers a wide range of home decor products. They have many different wall decorations, vases, pillows, blankets, rugs, curtains, and more. There are also different styles to choose from, including vintage, modern, and minimalist. Household goods Wayfair also offers household goods such as dishes, cutlery, glasses, and pots. The company also has a wide selection of appliances such as coffee machines, toasters, and mixers. They also focus on sustainability and have a category of eco-friendly household goods available. Children and baby room supplies Wayfair also has a wide range of products for children and baby room supplies. Here, customers can find children's beds, changing tables, dressers, toys, and more. The products are available in various styles and colors. Outdoor living accessories Wayfair also offers a wide range of outdoor living accessories. Here, customers can find garden tables, chairs, umbrellas, and more. The products are available in various styles and colors. Conclusion Wayfair is a leading e-commerce company in the furniture and household goods industry. The company has built a reputation for its wide product selection, competitive prices, and fast and reliable shipping. Wayfair has a successful business model that relies on drop-shipping and has achieved high brand awareness through its brand and private labels. With locations in North America and Europe, Wayfair is a strong competitor in the online retail industry.

Frequently asked questions about Wayfair

The business model of Wayfair Inc revolves around being an e-commerce company that specializes in home goods. Wayfair offers a vast selection of furniture, decor, and household items through its online platform. With a direct-to-consumer approach, Wayfair connects customers with a wide range of suppliers and manufacturers. By leveraging its extensive logistics network, the company can offer customers a seamless shopping experience with fast and reliable shipping. Wayfair aims to provide a convenient and affordable solution for customers to furnish and decorate their homes, while also offering a platform for suppliers to reach a broader customer base.

Wayfair Inc is primarily active in the e-commerce and home furnishing industries.

The main competitors of Wayfair Inc in the market are Amazon, Walmart, and Overstock.

Wayfair Inc is a well-known e-commerce company specializing in home goods and furniture. Founded in 2002, Wayfair has rapidly grown to become one of the largest online destinations for all things home. The company offers an extensive selection of products, ranging from furniture, decor, appliances, to home improvement items. Wayfair operates through various websites, including Wayfair.com, Joss & Main, AllModern, Birch Lane, and Perigold, catering to different customer preferences and budget levels. With a commitment to providing a seamless shopping experience, Wayfair leverages technology and innovation to facilitate easy online browsing, ordering, and delivery of quality home products.

Wayfair Inc, a leading e-commerce company, has achieved several significant milestones over the years. It gained prominence by becoming one of the largest online destinations for home goods and furniture. Wayfair expanded its operations globally, catering to customers across various countries. It successfully went public in 2014, exhibiting its growth and market dominance. The company continuously innovates, introducing new technologies and features to enhance user experience. Wayfair's commitment to customer satisfaction and its strong brand recognition have contributed to its remarkable success in the online retail industry.

Wayfair Inc is primarily present in the United States, Canada, and select European countries.

Wayfair Inc represents values of customer-centricity, innovation, and seamless online shopping experience. The company is committed to providing a wide selection of home furnishings and decor, exceptional customer service, and fast and reliable delivery. With a focus on affordability and quality, Wayfair aims to bring stylish and functional products to every home. The corporate philosophy of Wayfair revolves around enhancing the home shopping experience through technology-driven solutions and constantly evolving their product offerings. Wayfair strives to create an enjoyable and effortless shopping journey for customers, making home decorating accessible and inspiring.

Analysts currently set an average price target of 112.00 USD for the Wayfair stock (median: 115.50 USD), implying +6.2 % versus the latest price. The consensus is based on 41 analyst ratings.

41 analysts currently rate the Wayfair stock: 27 recommend buying, 14 holding and 0 selling. For 2026, analysts expect Wayfair to generate revenue of 13.41 B USD and earnings per share of 2.85 USD.

Converted at the current exchange rate, the Wayfair share trades at 93.72 EUR (105.45 USD).

The Wayfair share (W) is listed on 6 stock exchanges, including: NYSE (W), London (0A4A.L), SIX (Zürich) (1WF.SW), Frankfurt (1WF.F), München (1WF.MU), Düsseldorf (1WF.DU).

Wayfair Inc is an online trading company that offers furniture, home textiles, decorations, and furnishings for both indoor and outdoor use. The company operates worldwide and was founded in 2002. Wayfair's business model is based on a traditional e-commerce model supplemented by personalized offers and first-class customer service. Wayfair operates its own warehouses and does not have physical retail stores. The website is designed to provide customers with a seamless customer experience, making it easy for them to search for and order items on the platform. As an online retailer, Wayfair strives to provide its customers with a wide range of products. Wayfair's business can be divided into three main categories: 1. Furniture Wayfair offers a wide range of furniture for the home and garden. In addition to sofas, beds, cabinets, and chairs, they also offer specialty furniture such as baby cribs, desks, sofa sets, and outdoor furniture. 2. Furnishings and Decorations In addition to furniture, Wayfair sells furnishings and decorations such as bedding, curtains, rugs, lamps, and artwork. Wayfair also carries a wide range of home textiles such as bed sheets, duvets, pillowcases, and towels. 3. Renovation and Remodeling Accessories Wayfair also offers numerous products for home renovations and remodeling, including kitchen cleaning products as well as lamps, fixtures, and sinks. Wayfair also employs an intelligent online marketing strategy that includes both organic and paid methods to generate more traffic to the website. This includes search engine marketing (SEO), paid advertising, social media presence, collaborations with influencers and bloggers, as well as partnerships with other companies. Wayfair also utilizes extensive analytics and personalization tools to filter personalized offers and relevant products for its site, providing customers with a personalized shopping experience. Wayfair has experienced tremendous growth in recent years and has achieved record sales year after year. A large part of its success is due to its outstanding customer service, which is fully focused on customer satisfaction. By implementing extensive data and analytics tools, Wayfair can ensure that customers enjoy a seamless and memorable shopping experience every day. Overall, Wayfair offers a unique shopping experience with a wide range of furniture, furnishings, decorations, and renovation accessories. The company relies on optimal customer feedback and outstanding customer service to maintain long-term customer loyalty.

The expected revenue of Wayfair is 13.41 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Wayfair is 370.78 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Wayfair is currently 36.97. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Wayfair stock.

The price-to-sales ratio (P/S) of Wayfair is currently 1.02. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Wayfair stock.

The Eulerpool Quality Score for Wayfair is 3/10.

The ISIN of Wayfair is US94419L1017. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Wayfair is A12AKN. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Wayfair is W. The ticker symbol is used to trade Wayfair shares on the stock exchange.

Fair ValueTerminal
102.29 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue per Employee
1.06 M USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website wayfair.com
Currency
USD
Initial public offering
Oct 2, 2014
ISIN
US94419L1017
Cusip
94419L101
Sedol
BQXZP64
Market capitalization
13.74 B USDLarge Cap
52-Week Range
PEG
-2.02
P/E ratio
P/Ee 2026
37.07
P/Ee 2027
27.03
P/Ee 2028
20.75
P/Ee 2029
15.88
P/Ee 2030
13.88
P/S
P/Se
1.02
EV/EBIT
914.14
P/B Ratio
173.14
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-63.88 %
Last updated Oct 7, 2026, 6:19 PM

Wayfair Ticker

DÜSSELDORF · 1WF.DUFRANKFURT · 1WF.FLONDON · 0A4A.LMUNICH · 1WF.MUNEW YORK · WSIX · 1WF.SW

Wayfair FIGI

W:US · BBG001B17MV2W:UA · BBG006Z593M6W:UC · BBG006Z593N5W:UN · BBG006Z593Q2W:UP · BBG006Z593R1W:UB · BBG006Z593T9W:UT · BBG006Z593V6W:UM · BBG006Z593W5W:UX · BBG006Z593X4W:UD · BBG006Z59435W:UF · BBG006Z59462W:VY · BBG006Z59471

All fundamentals and in-depth analysis of Wayfair

Our stock analysis for Wayfair stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Wayfair. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.