Wayfair (W) Stock Price
Wayfair Price
Wayfair (W) Stock | ISIN US94419L1017 | WKN A12AKN. The current Wayfair stock price is 84.85 USD (2026). Revenue is 13.34 B USD. Net income is 380.16 M USD. The P/E ratio is 27.45. Market capitalization is 11.06 B USD. Wayfair operates in the Cyclical consumption sector.
Revenue has compounded at 28.2% per year over the past 12 years to 11.85 B USD. Wayfair's net margin stands at -4.2%, down from 1.3% several years earlier.
Wayfair stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Wayfair over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Wayfair stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Wayfair's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Wayfair Price |
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Wayfair Revenue, EBIT, Net Income
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Wayfair Income Statement, Balance Sheet, Cash Flow Statement
| REVENUE (B USD) |
|---|
| REVENUE GROWTH (%) |
| GROSS MARGIN (%) |
| GROSS INCOME (B USD) |
| NET INCOME (B USD) |
| NET INCOME GROWTH (%) |
| SHARES (M) |
| DOCUMENTS |
| 2024 | 2025e | 2026e | 2027e | 2028e | 2029e | 2030e | 2031e |
|---|---|---|---|---|---|---|---|
| 11.85 | 12.66 | 13.34 | 14.12 | 15.07 | 15.73 | 16.46 | 17.03 |
| -1.27 | 6.86 | 5.3 | 5.86 | 6.74 | 4.39 | 4.65 | 3.46 |
| 30.16 | 28.22 | 26.8 | 25.32 | 23.72 | 22.72 | 21.71 | 20.99 |
| 3.57 | 3.57 | 3.57 | 3.57 | 3.57 | 3.57 | 3.57 | 3.57 |
| -0.49 | 0.3 | 0.38 | 0.5 | 0.63 | 0.78 | 0.96 | 1.25 |
| -33.33 | -161.59 | 25.41 | 30.79 | 26.56 | 24.17 | 22.79 | 30.34 |
| 123 | 123 | 123 | 123 | 123 | 123 | 123 | 123 |
| – | – | – | – | – | – | – | – |
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Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Wayfair generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Wayfair retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Wayfair's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Wayfair has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Wayfair's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Wayfair stock margins
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Wayfair Stock Revenue, EBIT, Earnings per Share
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Wayfair business model & stock analysis
Wayfair SWOT Analysis
Strengths
Wayfair Inc. is one of the leading online retailers in the home goods industry, providing a vast selection of products to customers globally.
The company has a strong brand presence and recognition, which helps in establishing consumer trust and loyalty.
Wayfair has implemented advanced technologies and tools to enhance the online shopping experience for customers, such as virtual reality and augmented reality features.
Weaknesses
Wayfair has faced criticisms regarding the quality and durability of some of its products, potentially impacting customer satisfaction and brand reputation.
The company heavily relies on third-party suppliers, which can introduce risks in terms of product availability, shipping delays, and quality control.
Wayfair's pricing strategy may not always offer competitive prices compared to traditional brick-and-mortar retailers, potentially discouraging price-sensitive consumers.
Opportunities
The increasing trend of online shopping provides significant growth opportunities for Wayfair to expand its customer base and market reach.
Wayfair can leverage its customer data and advanced analytics to personalize the shopping experience, target specific consumer segments, and offer tailored recommendations, thereby increasing conversion rates.
Expanding into international markets where the e-commerce industry is growing rapidly can allow Wayfair to tap into new revenue streams.
Threats
Intense competition from both established retailers and emerging e-commerce players poses a threat to Wayfair's market share and profitability.
Economic downturns or fluctuations in consumer spending patterns can negatively impact Wayfair's sales and financial performance.
Changes in government regulations and trade policies, including tariffs and customs duties, can affect Wayfair's supply chain and increase operational costs.
Wayfair Segments
Wayfair Revenue by Segment
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Wayfair Revenue by Region
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Wayfair Eulerpool Fair Value
Wayfair historical P/E ratio, EBIT multiple, and P/S ratio
Wayfair annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Wayfair shares outstanding
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Wayfair Earnings Estimates
Wayfair Earnings Estimates
| Date | EPS estimate | Revenue Estimate | Quarterly report |
|---|---|---|---|
| 4/30/2026 | 0.27USD | 2.95 BUSD | 2026 Q1 |
| 2/19/2026 | 0.68USD | 3.37 BUSD | 2025 Q4 |
| 5/2/2024 | -0.44USD | 2.89 BUSD | 2024 Q1 |
| 2/21/2024 | -0.17USD | 3.21 BUSD | 2023 Q4 |
| 8/2/2023 | -1.21USD | 3.21 BUSD | 2023 Q2 |
| 5/3/2023 | -1.55USD | 2.89 BUSD | 2023 Q1 |
| 2/22/2023 | -1.72USD | 3.03 BUSD | 2022 Q4 |
| 11/3/2022 | -2.21USD | 2.86 BUSD | 2022 Q3 |
| 8/4/2022 | -1.93USD | 3.23 BUSD | 2022 Q2 |
| 5/5/2022 | -1.59USD | 3.04 BUSD | 2022 Q1 |
EESG©
Eulerpool ESG Scorecard© for the Wayfair stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Wayfair shareholder structure
| % | Name |
|---|---|
11.74127% | |
9.86139% | |
7.01464% | |
4.47535% | |
3.50488% | |
3.18338% | |
3.07338% | |
3.02357% | |
2.91545% | |
2.72347% |
Wayfair Executives and Management Board
Ms. Fiona Tan
(54)Chief Technology Officer
Ms. Kate Gulliver
(43)Chief Financial Officer, Chief Administrative Officer
Mr. Jon Blotner
(44)President, Commercial and Operations
Mr. Niraj Shah
(50)Co-Chairman of the Board, President, Chief Executive Officer, Co-Founder · since 2002
Ms. Andrea Jung
(66)Independent Director
Frequently asked questions about Wayfair
The business model of Wayfair Inc revolves around being an e-commerce company that specializes in home goods. Wayfair offers a vast selection of furniture, decor, and household items through its online platform. With a direct-to-consumer approach, Wayfair connects customers with a wide range of suppliers and manufacturers. By leveraging its extensive logistics network, the company can offer customers a seamless shopping experience with fast and reliable shipping. Wayfair aims to provide a convenient and affordable solution for customers to furnish and decorate their homes, while also offering a platform for suppliers to reach a broader customer base.
Wayfair stock
Wayfair Ticker
Wayfair FIGI
All fundamentals and in-depth analysis of Wayfair
Our stock analysis for Wayfair Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Wayfair Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.