Wayfair (W) Stock Price

Wayfair Price

NYSE·CLOSED
106.61USD+3.28 (+3.12 %)
Market closed

Revenue has compounded at 26.3% per year over the past 13 years to 12.46 B USD. Wayfair's net margin stands at -2.5%, down from -1.0% several years earlier. Analysts set a median price target of 117.30 USD, implying 10.0% above the current price. Of 41 analysts, 25 rate the stock a buy — an overall Buy consensus. The stock trades about 86% above its 52-week low.

Wayfair stock price

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Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Wayfair over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Wayfair stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Wayfair's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Wayfair Stock Price History
DateWayfair Price
8/19/2026106.61 USD
8/18/2026103.34 USD
8/14/2026101.63 USD
8/13/2026101.13 USD
8/12/2026104.97 USD
8/10/2026106.43 USD
8/7/2026106.60 USD
8/6/2026104.07 USD
8/5/2026108.01 USD
8/4/2026116.40 USD
8/3/202689.31 USD
7/31/202684.90 USD
7/30/202689.78 USD
7/29/202688.86 USD
7/27/202691.07 USD
7/23/202682.68 USD
7/22/202684.30 USD
7/21/202684.81 USD
7/20/202687.76 USD
7/17/202689.31 USD
7/16/202691.48 USD
7/15/202691.67 USD
7/14/202688.74 USD
7/13/202686.24 USD
7/10/202689.23 USD
7/9/202690.29 USD
7/8/202688.58 USD
7/7/202693.25 USD
7/6/202694.14 USD
7/2/202694.50 USD
7/1/202695.14 USD
6/30/202692.42 USD
6/29/202693.72 USD
6/26/202694.47 USD
6/25/202693.52 USD
6/24/202692.79 USD
6/23/202684.85 USD
6/22/202687.21 USD
6/18/202690.44 USD
6/17/202685.84 USD
6/16/202685.23 USD
6/15/202684.65 USD
6/12/202677.54 USD
6/11/202672.08 USD
6/10/202670.72 USD
6/9/202671.34 USD
6/8/202667.15 USD
6/5/202670.19 USD
6/4/202673.22 USD
6/3/202668.42 USD
6/2/202673.50 USD
6/1/202671.88 USD
5/29/202673.54 USD
5/28/202674.50 USD
5/27/202676.24 USD
5/26/202671.63 USD
5/22/202665.55 USD
5/21/202665.40 USD
5/20/202662.29 USD
5/19/202657.40 USD
5/18/202659.26 USD
5/15/202658.22 USD
5/14/202661.91 USD
5/13/202660.06 USD
5/12/202660.49 USD
5/11/202661.38 USD
5/8/202666.26 USD
5/7/202666.20 USD
5/6/202666.00 USD
5/5/202663.20 USD
5/4/202664.85 USD
5/1/202665.50 USD
4/30/202663.93 USD
4/29/202673.27 USD
4/28/202673.59 USD
4/27/202675.77 USD
4/24/202678.78 USD
4/23/202676.94 USD
4/22/202680.62 USD
4/21/202680.07 USD
4/20/202681.09 USD
4/17/202681.33 USD
4/16/202677.31 USD
4/15/202676.92 USD
4/14/202674.72 USD
4/13/202672.81 USD
4/10/202671.68 USD
4/9/202673.06 USD
4/8/202674.18 USD
4/7/202669.78 USD
4/6/202671.95 USD
4/2/202672.61 USD
4/1/202675.25 USD
3/31/202675.21 USD
3/30/202669.55 USD
3/27/202671.50 USD
3/26/202673.70 USD
3/25/202679.75 USD
3/24/202675.40 USD
3/23/202676.56 USD
3/20/202672.35 USD
3/19/202676.27 USD
3/18/202676.76 USD
3/17/202679.89 USD
3/16/202679.11 USD
3/13/202675.75 USD
3/12/202673.74 USD
3/11/202675.11 USD
3/10/202674.83 USD
3/9/202675.72 USD
3/6/202676.20 USD
3/5/202678.55 USD
3/4/202678.71 USD
3/3/202675.48 USD
3/2/202673.77 USD
2/27/202676.33 USD
2/26/202678.97 USD
2/25/202675.75 USD
2/24/202673.91 USD
2/23/202673.47 USD
2/20/202681.43 USD
2/19/202679.57 USD
2/18/202691.48 USD
2/17/202685.23 USD
2/13/202682.39 USD
2/12/202682.52 USD
2/11/202688.07 USD
2/10/202690.01 USD
2/9/202692.79 USD
2/6/202692.60 USD
2/5/202688.39 USD
2/4/202690.90 USD
2/3/2026104.39 USD
2/2/2026104.72 USD
1/30/2026103.49 USD
1/29/2026107.54 USD
1/28/2026108.69 USD
1/27/2026111.15 USD
1/26/2026110.13 USD
1/23/2026109.78 USD
1/22/2026110.15 USD
1/21/2026110.39 USD
1/20/2026107.89 USD
1/16/2026114.99 USD
1/15/2026118.25 USD
1/14/2026114.60 USD
1/13/2026119.05 USD
1/12/2026114.84 USD
1/9/2026115.93 USD
1/8/2026113.45 USD
1/7/2026109.99 USD
1/6/2026109.60 USD
1/5/2026105.39 USD
1/2/2026106.56 USD
12/31/2025100.41 USD
12/30/2025101.03 USD
12/29/2025102.03 USD
12/26/2025102.22 USD
12/24/2025100.71 USD
12/23/2025101.60 USD
12/22/2025103.64 USD
12/19/2025101.70 USD
12/18/202598.46 USD
12/17/2025102.47 USD
12/16/2025100.08 USD
12/15/202598.58 USD
12/12/202597.31 USD
12/11/202599.52 USD
12/10/202593.31 USD
12/9/202594.22 USD
12/8/202593.82 USD
12/5/202595.21 USD
12/4/202594.51 USD
12/3/202595.20 USD
12/2/2025101.41 USD
12/1/2025110.04 USD
11/28/2025110.80 USD
11/26/2025112.55 USD
11/25/2025109.79 USD
11/24/2025105.20 USD
11/21/2025105.04 USD
11/20/202597.51 USD
11/19/202597.94 USD
11/18/202595.81 USD
11/17/202599.53 USD
11/14/2025101.94 USD
11/13/2025106.49 USD
11/12/2025111.72 USD
11/11/2025110.54 USD
11/10/2025112.50 USD
11/7/2025106.88 USD
11/6/202598.70 USD
11/5/2025100.86 USD
11/4/202599.43 USD
11/3/2025103.30 USD
10/31/2025103.51 USD
10/30/2025102.40 USD
10/29/2025103.62 USD
10/28/2025106.52 USD
10/27/202586.45 USD
10/24/202583.09 USD
10/23/202583.12 USD
10/22/202581.53 USD
10/21/202580.91 USD
10/20/202583.13 USD
10/17/202582.31 USD
10/16/202583.18 USD
10/15/202581.31 USD
10/14/202579.20 USD
10/13/202576.21 USD
10/10/202574.28 USD
10/9/202578.87 USD
10/8/202582.45 USD
10/7/202583.12 USD
10/6/202584.19 USD
10/3/202588.53 USD
10/2/202586.35 USD
10/1/202586.41 USD
9/30/202589.33 USD
9/29/202589.19 USD
9/26/202586.82 USD
9/25/202584.97 USD
9/24/202582.93 USD
9/23/202583.05 USD
9/22/202585.29 USD
9/19/202589.31 USD
9/18/202588.39 USD
9/17/202586.36 USD
9/16/202587.24 USD
9/15/202587.73 USD
9/12/202587.61 USD
9/11/202590.17 USD
9/10/202587.34 USD
9/9/202586.19 USD
9/8/202587.06 USD
9/5/202589.61 USD
9/4/202582.80 USD
9/3/202579.33 USD
9/2/202577.65 USD
8/29/202574.60 USD
8/28/202575.46 USD
8/27/202574.49 USD
8/26/202572.99 USD
8/25/202573.24 USD
Access this data via the Eulerpool API

Wayfair Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
12.00 B USD
-813.00 M USD
-738.00 M USD
Jan 1, 2024
11.85 B USD
-453.00 M USD
-492.00 M USD
Jan 1, 2025
12.46 B USD
17.00 M USD
-313.00 M USD
Jan 1, 2026 (e)
13.39 B USD
42.01 M USD
370.32 M USD
Jan 1, 2027 (e)
14.38 B USD
45.11 M USD
507.24 M USD
Jan 1, 2028 (e)
15.49 B USD
48.58 M USD
662.22 M USD
Jan 1, 2029 (e)
16.70 B USD
52.39 M USD
865.24 M USD
Jan 1, 2030 (e)
17.69 B USD
55.47 M USD
990.15 M USD

Wayfair Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 22, 2026, 8:05 PM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITB USD
EBIT MARGIN%
NET INCOMEB USD
NET INCOME GROWTH%
SHARESM
201520162017201820192020202120222023202420252026e2027e2028e2029e2030e
2.253.384.726.789.1314.1513.7112.2212.0011.8512.4613.4114.3314.7915.6116.46
70.6450.2939.6443.6234.6454.98-3.09-10.87-1.76-1.275.117.666.833.205.545.47
24.0123.8823.6923.4023.5229.0728.4127.9630.5530.1630.2230.2230.2230.2230.2230.22
0.540.811.121.592.154.113.903.423.673.573.774.054.334.474.724.97
-0.08-0.20-0.23-0.47-0.930.36-0.09-1.38-0.81-0.450.020.040.040.050.050.05
-3.60-5.80-4.96-6.98-10.162.55-0.69-11.33-6.77-3.820.140.310.300.310.310.31
-0.08-0.19-0.24-0.50-0.980.19-0.13-1.33-0.74-0.49-0.310.380.500.600.750.88
-47.97151.9525.77106.5695.24-118.80-170.81916.03-44.55-33.33-36.38-219.8133.6019.3624.9217.27
84.1985.5787.8990.4593.32102.38105.00108.00118.00125.00130.00130.00130.00130.00130.00130.00
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Wayfair generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Wayfair retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Wayfair's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Wayfair has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Wayfair's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Wayfair stock margins

The Wayfair margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Wayfair. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Wayfair.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
28.41 %
-0.69 %
-0.96 %
Jan 1, 2022
27.96 %
-11.33 %
-10.89 %
Jan 1, 2023
30.55 %
-6.77 %
-6.15 %
Jan 1, 2024
30.16 %
-3.82 %
-4.15 %
Jan 1, 2025
30.22 %
0.14 %
-2.51 %
Jan 1, 2026 (e)
30.22 %
0.31 %
2.76 %
Jan 1, 2027 (e)
30.22 %
0.31 %
3.53 %
Jan 1, 2028 (e)
30.22 %
0.31 %
4.27 %

Wayfair Stock Revenue, EBIT, Earnings per Share

The Wayfair earnings per share therefore indicates how much revenue Wayfair has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
130.55 USD
-0.90 USD
-1.25 USD
Jan 1, 2022
113.13 USD
-12.81 USD
-12.32 USD
Jan 1, 2023
101.72 USD
-6.89 USD
-6.25 USD
Jan 1, 2024
94.81 USD
-3.62 USD
-3.94 USD
Jan 1, 2025
95.82 USD
0.13 USD
-2.41 USD
Jan 1, 2026 (e)
102.76 USD
0.32 USD
2.84 USD
Jan 1, 2027 (e)
110.35 USD
0.35 USD
3.89 USD
Jan 1, 2028 (e)
118.85 USD
0.37 USD
5.08 USD

Wayfair business model & stock analysis

Wayfair Inc is an e-commerce company based in Boston that was founded in 2002. The company offers a wide range of products for home and garden and serves customers in North America and Europe. Wayfair has become one of the leading online retailers for furniture and household goods and is known for its huge selection of products and competitive prices. History Wayfair was founded by Steve Conine and Niraj Shah. The two founders met while studying at Cornell College and realized that the furniture retail industry was an area with great potential. In 2002, they started their own online furniture sales site as part of their company CSN Stores. Over the years, the company grew and eventually Wayfair was established as a standalone company in 2011. About the business model Wayfair's business model is based on a drop-shipping model. This means that most of the products offered on their website come from external suppliers. Wayfair does not purchase products in advance and does not store them in its own warehouse, but offers them online and when a customer places an order, it is shipped directly from the supplier. This allows the company to have enormous cost savings as it does not have its own warehousing costs. It also allows them greater flexibility in product selection and the ability to always offer the latest trends. Divisions Wayfair offers products in various categories, including furniture, lighting, decor, household goods, children and baby room supplies, outdoor living accessories, and much more. The website is designed for customers to search for specific products and find them easily. Wayfair also has its own brand and offers a wide range of private label products. Furniture Wayfair is primarily known for its furniture. The company offers a wide selection of sofas, beds, cabinets, tables, chairs, and more. There are many different styles to choose from, including contemporary, rustic, modern, and traditional. The furniture is available in various price ranges, allowing customers to find a suitable piece of furniture regardless of their budget. Decor Wayfair also offers a wide range of home decor products. They have many different wall decorations, vases, pillows, blankets, rugs, curtains, and more. There are also different styles to choose from, including vintage, modern, and minimalist. Household goods Wayfair also offers household goods such as dishes, cutlery, glasses, and pots. The company also has a wide selection of appliances such as coffee machines, toasters, and mixers. They also focus on sustainability and have a category of eco-friendly household goods available. Children and baby room supplies Wayfair also has a wide range of products for children and baby room supplies. Here, customers can find children's beds, changing tables, dressers, toys, and more. The products are available in various styles and colors. Outdoor living accessories Wayfair also offers a wide range of outdoor living accessories. Here, customers can find garden tables, chairs, umbrellas, and more. The products are available in various styles and colors. Conclusion Wayfair is a leading e-commerce company in the furniture and household goods industry. The company has built a reputation for its wide product selection, competitive prices, and fast and reliable shipping. Wayfair has a successful business model that relies on drop-shipping and has achieved high brand awareness through its brand and private labels. With locations in North America and Europe, Wayfair is a strong competitor in the online retail industry.

Wayfair SWOT Analysis

Strengths

Wayfair Inc. is one of the leading online retailers in the home goods industry, providing a vast selection of products to customers globally.

The company has a strong brand presence and recognition, which helps in establishing consumer trust and loyalty.

Wayfair has implemented advanced technologies and tools to enhance the online shopping experience for customers, such as virtual reality and augmented reality features.

Weaknesses

Wayfair has faced criticisms regarding the quality and durability of some of its products, potentially impacting customer satisfaction and brand reputation.

The company heavily relies on third-party suppliers, which can introduce risks in terms of product availability, shipping delays, and quality control.

Wayfair's pricing strategy may not always offer competitive prices compared to traditional brick-and-mortar retailers, potentially discouraging price-sensitive consumers.

Opportunities

The increasing trend of online shopping provides significant growth opportunities for Wayfair to expand its customer base and market reach.

Wayfair can leverage its customer data and advanced analytics to personalize the shopping experience, target specific consumer segments, and offer tailored recommendations, thereby increasing conversion rates.

Expanding into international markets where the e-commerce industry is growing rapidly can allow Wayfair to tap into new revenue streams.

Threats

Intense competition from both established retailers and emerging e-commerce players poses a threat to Wayfair's market share and profitability.

Economic downturns or fluctuations in consumer spending patterns can negatively impact Wayfair's sales and financial performance.

Changes in government regulations and trade policies, including tariffs and customs duties, can affect Wayfair's supply chain and increase operational costs.

Wayfair Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Wayfair Employees
Details
Date
Wayfair Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Wayfair Segments

Wayfair Revenue by Segment

  • 3 Years

  • 5 Years

  • Max

U.S
US Segment
International
International Segment
Details
Date
U.S
US Segment
International
International Segment
Jan 1, 2018
5.81 B USD
0.00 USD
966.10 M USD
0.00 USD
Jan 1, 2019
7.76 B USD
0.00 USD
1.36 B USD
0.00 USD
Jan 1, 2020
11.90 B USD
0.00 USD
2.24 B USD
0.00 USD
Jan 1, 2021
11.25 B USD
0.00 USD
2.46 B USD
0.00 USD
Jan 1, 2022
10.46 B USD
0.00 USD
1.75 B USD
0.00 USD
Jan 1, 2023
10.48 B USD
0.00 USD
1.52 B USD
0.00 USD
Jan 1, 2024
10.37 B USD
0.00 USD
1.48 B USD
0.00 USD
Jan 1, 2025
10.97 B USD
0.00 USD
1.48 B USD
0.00 USD

Wayfair Revenue by Region

  • 3 Years

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  • 10 Years

  • Max

United States
International
Represents information pertaining to International countries in which the Entity operates
Details
Date
United States
International
Represents information pertaining to International countries in which the Entity operates
Jan 1, 2014
1.24 B USD
0.00 USD
82.74 M USD
Jan 1, 2015
2.14 B USD
114.39 M USD
0.00 USD

Wayfair Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Wayfair historical P/E ratio, EBIT multiple, and P/S ratio

Wayfair annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Wayfair shares outstanding

The number of shares of Wayfair was 130 M in 2025. This indicates how many shares Wayfair is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
105.00 M Stocks
Jan 1, 2022
108.00 M Stocks
Jan 1, 2023
118.00 M Stocks
Jan 1, 2024
125.00 M Stocks
Jan 1, 2025
130.00 M Stocks
Jan 1, 2026 (e)
130.00 M Stocks
Jan 1, 2027 (e)
130.00 M Stocks
Jan 1, 2028 (e)
130.00 M Stocks

Current Wayfair forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
60.98 % (25)
Hold
39.02 % (16)
Sell
0.00 % (0)
12M Price Target
117.30
Last Price
101.52
Currency
USD
12M Return Potential
15.54 %
LTM Return
0 %

Wayfair Analyst Rating Actions

DateFirmActionRatingReliability
8/14/2026
Citigroup
Citigroup
MaintainedBuy43
8/14/2026
Bernstein
Bernstein
UpgradeMarket PerformOutperform55
8/5/2026
Wells Fargo
Wells Fargo
MaintainedOverweight53
8/5/2026
Wedbush
Wedbush
MaintainedNeutral55
8/5/2026
UBS
UBS
MaintainedBuy50
8/5/2026
Truist Securities
Truist Securities
MaintainedBuy
8/5/2026
TD Cowen
TD Cowen
MaintainedHold58
8/5/2026
RBC Capital
RBC Capital
MaintainedSector Perform48
8/5/2026
Needham
Needham
MaintainedBuy70
8/5/2026
Guggenheim
Guggenheim
MaintainedBuy30

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Wayfair Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
8/4/20260.90USD-3.52 BUSD-2026 Q2
4/30/20260.27USD-2.95 BUSD-2026 Q1
2/19/20260.68USD-3.37 BUSD-2025 Q4
5/2/2024-0.44USD-2.89 BUSD-2024 Q1
2/21/2024-0.17USD-3.21 BUSD-2023 Q4
8/2/2023-1.21USD-3.21 BUSD-2023 Q2
5/3/2023-1.55USD-2.89 BUSD-2023 Q1
2/22/2023-1.72USD-3.03 BUSD-2022 Q4
11/3/2022-2.21USD-2.86 BUSD-2022 Q3
8/4/2022-1.93USD-3.23 BUSD-2022 Q2

EESG©

Eulerpool ESG Scorecard© for the Wayfair stock

27/100
30
Environment
31
Social
22
Governance
E

Environment

20
Scope 1 - Direct Emissions15,947
Scope 2 - Indirect emissions from purchased energy17,216
Scope 3 - Indirect emissions within the value chain4,092,305
Total CO₂ emissions33,163
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees
Percentage of women in management
Percentage of Asian employees
Share of Asian management
Percentage of Hispanic/Latino employees
Hispano/Latino Management share
Percentage of Black employees
Black Management Share
Percentage of white employees
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Wayfair shareholder structure

% Name
12.48877%
FMR LLC
FMR LLC
10.58139%
CAPITAL WORLD INVESTORS
CAPITAL WORLD INVESTORS
4.40285%
BLACKROCK, INC.
BLACKROCK, INC.
3.81496%
RENAISSANCE TECHNOLOGIES LLC
RENAISSANCE TECHNOLOGIES LLC
3.57772%
VANGUARD CAPITAL MANAGEMENT LLC
VANGUARD CAPITAL MANAGEMENT LLC
3.36709%
VANGUARD PORTFOLIO MANAGEMENT LLC
VANGUARD PORTFOLIO MANAGEMENT LLC
...

Wayfair Beneficial Ownership Filings (SEC 13D/G)

Free Float
76.3%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
15.00%
FMR LLC
FMR LLC
SEC ↗
15.00%
Abigail P. Johnson
Abigail P. Johnson
SEC ↗
12.70%
Capital World Investors
Capital World Investors
SEC ↗
11.80%
95-1411037
95-1411037
SEC ↗
11.00%
Baillie Gifford & Co (Scottish partnership)
Baillie Gifford & Co (Scottish partnership)
SEC ↗
8.22%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
8.20%
Steven Conine
Steven Conine
SEC ↗
8.20%
Niraj Shah
Niraj Shah
SEC ↗
6.76%
S
S
SEC ↗
6.72%
Brian Bares
Brian Bares
SEC ↗

Wayfair Executives and Management Board

12 members · avg. age 54 · 33 % women

FT

Ms. Fiona Tan (54)

Chief Technology Officer

6.36 M USD

Management

KG

Ms. Kate Gulliver (43)

Chief Financial Officer, Chief Administrative Officer

4.99 M USD
JB

Mr. Jon Blotner (44)

President, Commercial and Operations

4.54 M USD
NS

Mr. Niraj Shah (50)

Co-Chairman of the Board, President, Chief Executive Officer, Co-Founder · since 2002

283,145.00 USD
RB

Mr. Ryan Barney

Head of Investor Relations · since 2024

Board of Directors

AJ

Ms. Andrea Jung (66)

Independent Director

274,613.00 USD
JK

Mr. Jeremy King (56)

Independent Director

274,613.00 USD
MK

Mr. Michael Kumin (52)

Lead Independent Director

250,035.00 USD
JN

Mr. Jeffrey Naylor (66)

Independent Director

250,035.00 USD
MS

Mr. Michael Sneed (65)

Independent Director

245,579.00 USD
SC

Mr. Steven Conine (52)

Co-Chairman of the Board, Co-Founder · since 2002

84,605.00 USD

Frequently asked questions about Wayfair

The business model of Wayfair Inc revolves around being an e-commerce company that specializes in home goods. Wayfair offers a vast selection of furniture, decor, and household items through its online platform. With a direct-to-consumer approach, Wayfair connects customers with a wide range of suppliers and manufacturers. By leveraging its extensive logistics network, the company can offer customers a seamless shopping experience with fast and reliable shipping. Wayfair aims to provide a convenient and affordable solution for customers to furnish and decorate their homes, while also offering a platform for suppliers to reach a broader customer base.

Wayfair Inc is primarily active in the e-commerce and home furnishing industries.

The main competitors of Wayfair Inc in the market are Amazon, Walmart, and Overstock.

Wayfair Inc is a well-known e-commerce company specializing in home goods and furniture. Founded in 2002, Wayfair has rapidly grown to become one of the largest online destinations for all things home. The company offers an extensive selection of products, ranging from furniture, decor, appliances, to home improvement items. Wayfair operates through various websites, including Wayfair.com, Joss & Main, AllModern, Birch Lane, and Perigold, catering to different customer preferences and budget levels. With a commitment to providing a seamless shopping experience, Wayfair leverages technology and innovation to facilitate easy online browsing, ordering, and delivery of quality home products.

Wayfair Inc, a leading e-commerce company, has achieved several significant milestones over the years. It gained prominence by becoming one of the largest online destinations for home goods and furniture. Wayfair expanded its operations globally, catering to customers across various countries. It successfully went public in 2014, exhibiting its growth and market dominance. The company continuously innovates, introducing new technologies and features to enhance user experience. Wayfair's commitment to customer satisfaction and its strong brand recognition have contributed to its remarkable success in the online retail industry.

Wayfair Inc is primarily present in the United States, Canada, and select European countries.

Wayfair Inc represents values of customer-centricity, innovation, and seamless online shopping experience. The company is committed to providing a wide selection of home furnishings and decor, exceptional customer service, and fast and reliable delivery. With a focus on affordability and quality, Wayfair aims to bring stylish and functional products to every home. The corporate philosophy of Wayfair revolves around enhancing the home shopping experience through technology-driven solutions and constantly evolving their product offerings. Wayfair strives to create an enjoyable and effortless shopping journey for customers, making home decorating accessible and inspiring.

Analysts currently set an average price target of 113.29 USD for the Wayfair stock (median: 117.30 USD), implying +11.6 % versus the latest price. The consensus is based on 41 analyst ratings.

41 analysts currently rate the Wayfair stock: 25 recommend buying, 16 holding and 0 selling. For 2026, analysts expect Wayfair to generate revenue of 13.39 B USD and earnings per share of 2.85 USD.

Converted at the current exchange rate, the Wayfair share trades at 91.27 EUR (106.61 USD).

The Wayfair share (W) is listed on 6 stock exchanges, including: NYSE (W), Frankfurt (1WF.F), München (1WF.MU), Düsseldorf (1WF.DU), London (0A4A.L), SIX (Zürich) (1WF.SW).

Wayfair Inc is an online trading company that offers furniture, home textiles, decorations, and furnishings for both indoor and outdoor use. The company operates worldwide and was founded in 2002. Wayfair's business model is based on a traditional e-commerce model supplemented by personalized offers and first-class customer service. Wayfair operates its own warehouses and does not have physical retail stores. The website is designed to provide customers with a seamless customer experience, making it easy for them to search for and order items on the platform. As an online retailer, Wayfair strives to provide its customers with a wide range of products. Wayfair's business can be divided into three main categories: 1. Furniture Wayfair offers a wide range of furniture for the home and garden. In addition to sofas, beds, cabinets, and chairs, they also offer specialty furniture such as baby cribs, desks, sofa sets, and outdoor furniture. 2. Furnishings and Decorations In addition to furniture, Wayfair sells furnishings and decorations such as bedding, curtains, rugs, lamps, and artwork. Wayfair also carries a wide range of home textiles such as bed sheets, duvets, pillowcases, and towels. 3. Renovation and Remodeling Accessories Wayfair also offers numerous products for home renovations and remodeling, including kitchen cleaning products as well as lamps, fixtures, and sinks. Wayfair also employs an intelligent online marketing strategy that includes both organic and paid methods to generate more traffic to the website. This includes search engine marketing (SEO), paid advertising, social media presence, collaborations with influencers and bloggers, as well as partnerships with other companies. Wayfair also utilizes extensive analytics and personalization tools to filter personalized offers and relevant products for its site, providing customers with a personalized shopping experience. Wayfair has experienced tremendous growth in recent years and has achieved record sales year after year. A large part of its success is due to its outstanding customer service, which is fully focused on customer satisfaction. By implementing extensive data and analytics tools, Wayfair can ensure that customers enjoy a seamless and memorable shopping experience every day. Overall, Wayfair offers a unique shopping experience with a wide range of furniture, furnishings, decorations, and renovation accessories. The company relies on optimal customer feedback and outstanding customer service to maintain long-term customer loyalty.

The expected revenue of Wayfair is 13.39 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Wayfair is 370.32 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Wayfair is currently 37.43. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Wayfair stock.

The price-to-sales ratio (P/S) of Wayfair is currently 1.03. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Wayfair stock.

The Eulerpool Quality Score for Wayfair is 4/10.

The ISIN of Wayfair is US94419L1017. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Wayfair is A12AKN. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Wayfair is W. The ticker symbol is used to trade Wayfair shares on the stock exchange.

Wayfair paid dividends every year for the past 0 years.

Wayfair is assigned to the 'Cyclical consumption' sector.

The dividends of Wayfair are distributed in USD.

All fundamentals and in-depth analysis of Wayfair

Our stock analysis for Wayfair stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Wayfair. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.