ServiceNow (NOW) Stock Price

ServiceNow Price

NYSE·CLOSED
112.15USD+0.92 (+0.82 %)
Market closed

Revenue has compounded at 59.3% per year over the past 19 years to 13.28 B USD. Earnings per share have grown at 36.1% per year over the last 15 years. ServiceNow's net margin stands at 13.2%, up from 3.9% several years earlier. Analysts set a median price target of 198.90 USD, implying 77.4% above the current price. Of 52 analysts, 47 rate the stock a buy — an overall Buy consensus. The stock trades about 35% above its 52-week low.

ServiceNow stock price

Volume
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of ServiceNow over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how ServiceNow stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing ServiceNow's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

ServiceNow Stock Price History
DateServiceNow Price
8/3/2026112.15 USD
7/31/2026111.23 USD
7/30/2026110.07 USD
7/29/2026114.17 USD
7/27/2026103.99 USD
7/23/202691.94 USD
7/22/202695.46 USD
7/21/2026102.06 USD
7/20/2026104.70 USD
7/17/2026103.24 USD
7/16/2026104.01 USD
7/15/2026104.73 USD
7/14/2026104.85 USD
7/13/2026112.25 USD
7/10/2026107.71 USD
7/9/2026108.84 USD
7/8/2026107.37 USD
7/7/2026110.73 USD
7/6/2026107.23 USD
7/2/2026106.32 USD
7/1/2026105.80 USD
6/30/202699.28 USD
6/29/2026100.30 USD
6/26/202698.34 USD
6/25/202689.52 USD
6/24/202693.80 USD
6/23/202695.94 USD
6/22/202693.05 USD
6/18/202695.91 USD
6/17/2026100.70 USD
6/16/2026101.44 USD
6/15/2026106.01 USD
6/12/2026101.36 USD
6/11/2026101.61 USD
6/10/2026108.55 USD
6/9/2026106.97 USD
6/8/2026114.19 USD
6/5/2026115.68 USD
6/4/2026122.90 USD
6/3/2026121.23 USD
6/2/2026125.73 USD
6/1/2026135.52 USD
5/29/2026122.89 USD
5/28/2026107.39 USD
5/27/2026103.92 USD
5/26/2026100.89 USD
5/22/2026101.06 USD
5/21/2026100.81 USD
5/20/2026100.89 USD
5/19/2026101.83 USD
5/18/2026103.42 USD
5/15/202695.07 USD
5/14/202690.50 USD
5/13/202687.05 USD
5/12/202689.00 USD
5/11/202691.49 USD
5/8/202691.18 USD
5/7/202693.59 USD
5/6/202689.05 USD
5/5/202692.01 USD
5/4/202691.97 USD
5/1/202691.16 USD
4/30/202688.31 USD
4/29/202688.89 USD
4/28/202690.49 USD
4/27/202690.45 USD
4/24/202690.17 USD
4/23/202684.78 USD
4/22/2026103.07 USD
4/21/2026100.14 USD
4/20/202699.72 USD
4/17/202696.66 USD
4/16/202696.44 USD
4/15/202694.19 USD
4/14/202687.79 USD
4/13/202689.06 USD
4/10/202683.00 USD
4/9/202689.81 USD
4/8/202697.47 USD
4/7/2026100.55 USD
4/6/2026102.42 USD
4/2/2026102.00 USD
4/1/2026104.04 USD
3/31/2026104.55 USD
3/30/2026104.97 USD
3/27/202699.41 USD
3/26/2026103.64 USD
3/25/2026103.06 USD
3/24/2026104.65 USD
3/23/2026110.95 USD
3/20/2026110.38 USD
3/19/2026113.27 USD
3/18/2026113.71 USD
3/17/2026116.72 USD
3/16/2026114.88 USD
3/13/2026113.62 USD
3/12/2026112.97 USD
3/11/2026115.63 USD
3/10/2026116.61 USD
3/9/2026121.93 USD
3/6/2026124.34 USD
3/5/2026120.38 USD
3/4/2026113.86 USD
3/3/2026113.19 USD
3/2/2026109.42 USD
2/27/2026108.01 USD
2/26/2026109.30 USD
2/25/2026104.23 USD
2/24/2026102.49 USD
2/23/2026100.80 USD
2/20/2026104.27 USD
2/19/2026107.37 USD
2/18/2026107.81 USD
2/17/2026105.91 USD
2/13/2026107.08 USD
2/12/2026103.29 USD
2/11/2026100.58 USD
2/10/2026106.48 USD
2/9/2026103.87 USD
2/6/2026100.74 USD
2/5/2026102.63 USD
2/4/2026111.07 USD
2/3/2026109.77 USD
2/2/2026118.00 USD
1/30/2026117.01 USD
1/29/2026116.73 USD
1/28/2026129.62 USD
1/27/2026131.80 USD
1/26/2026136.34 USD
1/23/2026133.11 USD
1/22/2026128.56 USD
1/21/2026125.30 USD
1/20/2026125.40 USD
1/16/2026127.31 USD
1/15/2026131.17 USD
1/14/2026134.61 USD
1/13/2026138.19 USD
1/12/2026142.64 USD
1/9/2026141.80 USD
1/8/2026146.19 USD
1/7/2026150.90 USD
1/6/2026148.81 USD
1/5/2026147.60 USD
1/2/2026147.45 USD
12/31/2025153.19 USD
12/30/2025154.23 USD
12/29/2025154.58 USD
12/26/2025153.89 USD
12/24/2025152.59 USD
12/23/2025154.36 USD
12/22/2025156.68 USD
12/19/2025155.31 USD
12/18/2025153.38 USD
12/17/2025156.48 USD
12/16/2025156.22 USD
12/15/2025153.04 USD
12/12/2025173.01 USD
12/11/2025173.50 USD
12/10/2025170.71 USD
12/9/2025170.98 USD
12/8/2025170.70 USD
12/5/2025170.87 USD
12/4/2025167.77 USD
12/3/2025166.58 USD
12/2/2025164.88 USD
12/1/2025164.41 USD
11/28/2025162.48 USD
11/26/2025160.54 USD
11/25/2025165.06 USD
11/24/2025163.17 USD
11/21/2025162.69 USD
11/20/2025160.09 USD
11/19/2025163.29 USD
11/18/2025163.59 USD
11/17/2025167.16 USD
11/14/2025170.09 USD
11/13/2025169.94 USD
11/12/2025172.81 USD
11/11/2025172.13 USD
11/10/2025173.26 USD
11/7/2025172.37 USD
11/6/2025171.75 USD
11/5/2025175.93 USD
11/4/2025177.51 USD
11/3/2025182.77 USD
10/31/2025183.86 USD
10/30/2025186.94 USD
10/29/2025182.34 USD
10/28/2025187.58 USD
10/27/2025189.26 USD
10/24/2025186.03 USD
10/23/2025187.83 USD
10/22/2025187.13 USD
10/21/2025188.30 USD
10/20/2025183.51 USD
10/17/2025180.72 USD
10/16/2025178.90 USD
10/15/2025180.61 USD
10/14/2025182.25 USD
10/13/2025184.74 USD
10/10/2025177.74 USD
10/9/2025183.59 USD
10/8/2025182.86 USD
10/7/2025180.85 USD
10/6/2025182.57 USD
10/3/2025182.47 USD
10/2/2025182.02 USD
10/1/2025182.49 USD
9/30/2025184.06 USD
9/29/2025188.17 USD
9/26/2025187.20 USD
9/25/2025183.72 USD
9/24/2025186.67 USD
9/23/2025185.53 USD
9/22/2025189.56 USD
9/19/2025192.23 USD
9/18/2025189.55 USD
9/17/2025190.07 USD
9/16/2025186.40 USD
9/15/2025189.48 USD
9/12/2025185.79 USD
9/11/2025187.66 USD
9/10/2025184.71 USD
9/9/2025186.73 USD
9/8/2025187.87 USD
9/5/2025182.76 USD
9/4/2025179.71 USD
9/3/2025183.88 USD
9/2/2025182.28 USD
8/29/2025183.49 USD
8/28/2025185.72 USD
8/27/2025177.60 USD
8/26/2025172.93 USD
8/25/2025175.99 USD
8/22/2025177.35 USD
8/21/2025175.39 USD
8/20/2025178.05 USD
8/19/2025177.36 USD
8/18/2025178.41 USD
8/15/2025173.45 USD
8/14/2025170.17 USD
8/13/2025172.66 USD
8/12/2025170.69 USD
8/11/2025171.27 USD
8/8/2025174.50 USD
8/7/2025174.82 USD
8/6/2025182.46 USD
8/5/2025181.02 USD
8/4/2025184.60 USD
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ServiceNow Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
8.97 B USD
762.00 M USD
1.73 B USD
Jan 1, 2024
10.98 B USD
1.36 B USD
1.43 B USD
Jan 1, 2025
13.28 B USD
1.82 B USD
1.75 B USD
Jan 1, 2026 (e)
16.21 B USD
5.15 B USD
4.26 B USD
Jan 1, 2027 (e)
19.25 B USD
6.11 B USD
5.25 B USD
Jan 1, 2028 (e)
22.82 B USD
7.25 B USD
6.38 B USD
Jan 1, 2029 (e)
26.66 B USD
8.47 B USD
7.52 B USD
Jan 1, 2030 (e)
30.94 B USD
9.83 B USD
9.01 B USD

ServiceNow Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 3, 2026, 9:04 AM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITB USD
EBIT MARGIN%
NET INCOMEB USD
NET INCOME GROWTH%
SHARESB
201520162017201820192020202120222023202420252026e2027e2028e2029e2030e
1.011.391.932.613.464.525.907.258.9710.9813.2816.2119.2522.8226.6630.94
47.3638.3139.0634.9232.6730.6130.4722.8823.8222.4420.8822.0718.7418.5516.8316.06
67.2671.2974.1376.1576.9778.1677.0578.2978.5979.1877.5377.5377.5377.5377.5377.53
0.680.991.431.992.663.534.545.677.058.7010.3012.5714.9217.6920.6723.99
-0.17-0.42-0.11-0.040.040.200.260.380.761.361.825.156.117.258.479.83
-16.52-29.93-5.79-1.611.214.384.365.278.4912.4213.7431.7731.7731.7731.7731.77
-0.20-0.45-0.15-0.030.630.120.230.331.731.431.754.265.256.387.529.01
10.61127.78-66.96-82.55-2,507.69-80.9993.2841.30432.62-17.6822.67143.8823.2221.5117.7819.89
0.800.830.870.950.991.011.021.021.041.051.051.051.051.051.051.05
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales ServiceNow generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue ServiceNow retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare ServiceNow's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares ServiceNow has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against ServiceNow's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

ServiceNow stock margins

The ServiceNow margin analysis displays the gross margin, EBIT margin, as well as the profit margin of ServiceNow. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for ServiceNow.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
77.05 %
4.36 %
3.90 %
Jan 1, 2022
78.29 %
5.27 %
4.49 %
Jan 1, 2023
78.59 %
8.49 %
19.30 %
Jan 1, 2024
79.18 %
12.42 %
12.97 %
Jan 1, 2025
77.53 %
13.74 %
13.16 %
Jan 1, 2026 (e)
77.53 %
31.77 %
26.31 %
Jan 1, 2027 (e)
77.53 %
31.77 %
27.29 %
Jan 1, 2028 (e)
77.53 %
31.77 %
27.98 %

ServiceNow Stock Revenue, EBIT, Earnings per Share

The ServiceNow earnings per share therefore indicates how much revenue ServiceNow has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
5.78 USD
0.25 USD
0.23 USD
Jan 1, 2022
7.14 USD
0.38 USD
0.32 USD
Jan 1, 2023
8.67 USD
0.74 USD
1.67 USD
Jan 1, 2024
10.51 USD
1.31 USD
1.36 USD
Jan 1, 2025
12.68 USD
1.74 USD
1.67 USD
Jan 1, 2026 (e)
15.49 USD
4.92 USD
4.07 USD
Jan 1, 2027 (e)
18.39 USD
5.84 USD
5.02 USD
Jan 1, 2028 (e)
21.80 USD
6.92 USD
6.10 USD

ServiceNow business model & stock analysis

ServiceNow Inc is a leading provider of cloud-based digital workflow solutions that help its customers automate and optimize complex business processes. The company was founded in 2004 and is headquartered in Santa Clara, California. ServiceNow operates a platform that assists businesses in successfully implementing digital transformation. Its solutions encompass HR, IT, Customer Service Management, and Security Operations. The platform includes a workflow designer for automating complex processes and a service catalog for visualizing service offerings. This SaaS-based platform is hosted in the cloud and offered as a subscription service. ServiceNow offers a wide range of products and solutions to meet the needs of different markets and industries. Its focus is on ensuring a seamless customer experience, accelerating digital transformation, and improving operational efficiency. The company currently has over 11,000 customers worldwide and is known for its user-friendly, effective, and innovative platform. Overall, ServiceNow provides innovative solutions and products that help businesses automate and optimize their processes, establishing itself as an industry leader and offering numerous benefits to its customers.

ServiceNow SWOT Analysis

Strengths

ServiceNow Inc has several strengths that contribute to its success in the market. Firstly, the company offers a comprehensive and highly customizable cloud-based platform for enterprise service management. This platform allows organizations to streamline their IT operations, automate workflows, and improve service delivery.

Secondly, ServiceNow Inc has a strong reputation for its focus on customer satisfaction. The company consistently receives positive feedback from its clients, highlighting its commitment to delivering high-quality solutions and superior support services. This customer-centric approach has helped ServiceNow Inc establish long-term relationships with a large base of loyal customers.

Additionally, ServiceNow Inc benefits from its extensive network of partners and integrations with other popular software systems. This allows the company to offer seamless integrations and enhance its platform's capabilities, providing users with a comprehensive solution that meets their specific business requirements.

Weaknesses

Despite its strengths, ServiceNow Inc faces certain weaknesses that could impact its performance in the market. One weakness is the relatively high cost associated with implementing and maintaining the platform. This may deter small and medium-sized businesses with limited budgets from adopting ServiceNow's solutions.

Another weakness is ServiceNow Inc's dependency on cloud infrastructure providers. Any disruptions or breaches in these providers' services can potentially impact the availability and security of ServiceNow's platform. This reliance on external infrastructure introduces a level of vulnerability that the company needs to address effectively.

Opportunities

ServiceNow Inc operates in a market with significant growth potential. The increasing demand for digital transformation and intelligent automation presents opportunities for the company to expand its customer base. By continuously innovating and enhancing its platform's capabilities, ServiceNow Inc can capitalize on these market trends and drive further growth.

Additionally, ServiceNow Inc can explore opportunities in untapped markets and industries. By targeting specific sectors that have yet to fully leverage service management platforms, the company can establish itself as a leader in these areas and gain a competitive advantage.

Threats

ServiceNow Inc faces certain threats that could hinder its growth and market position. One significant threat is increasing competition from established and emerging players in the enterprise service management market. The presence of well-established competitors with robust offerings and brand recognition requires ServiceNow Inc to differentiate itself and constantly innovate to stay ahead.

Additionally, the evolving regulatory landscape and data privacy requirements pose a threat to ServiceNow Inc's operations. Compliance with evolving regulations and the protection of sensitive customer data require ongoing investments and efforts, which may impact the company's profitability and market standing if not effectively managed.

ServiceNow Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

ServiceNow Employees
Details
Date
ServiceNow Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

ServiceNow Segments

ServiceNow Revenue by Segment (1/2)

  • 3 Years

  • 5 Years

  • Max

Subscription
Total subscription revenues
Professional services and other
Details
Date
Subscription
Total subscription revenues
Professional services and other
Jan 1, 2018
2.42 B USD
0.00 USD
187.50 M USD
Jan 1, 2019
0.00 USD
3.26 B USD
205.36 M USD
Jan 1, 2020
4.29 B USD
0.00 USD
233.69 M USD
Jan 1, 2021
5.57 B USD
0.00 USD
323.00 M USD
Jan 1, 2022
6.89 B USD
0.00 USD
354.00 M USD
Jan 1, 2023
8.68 B USD
0.00 USD
291.00 M USD
Jan 1, 2024
10.65 B USD
0.00 USD
338.00 M USD
Jan 1, 2025
0.00 USD
0.00 USD
0.00 USD

ServiceNow Revenue by Segment (2/2)

  • 3 Years

  • 5 Years

  • Max

Subscription
Digital workflow products
Service management products
ITOM products
Professional services and other
Details
Date
Subscription
Digital workflow products
Service management products
ITOM products
Professional services and other
Jan 1, 2018
0.00 USD
0.00 USD
2.05 B USD
370.47 M USD
0.00 USD
Jan 1, 2019
0.00 USD
2.81 B USD
0.00 USD
444.19 M USD
0.00 USD
Jan 1, 2020
0.00 USD
3.75 B USD
0.00 USD
536.68 M USD
0.00 USD
Jan 1, 2021
0.00 USD
4.88 B USD
0.00 USD
691.00 M USD
0.00 USD
Jan 1, 2022
0.00 USD
6.08 B USD
0.00 USD
814.00 M USD
0.00 USD
Jan 1, 2023
0.00 USD
7.68 B USD
0.00 USD
1.00 B USD
0.00 USD
Jan 1, 2024
0.00 USD
9.42 B USD
0.00 USD
1.22 B USD
0.00 USD
Jan 1, 2025
12.88 B USD
0.00 USD
0.00 USD
0.00 USD
395.00 M USD

ServiceNow Revenue by Region

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

North America
EMEA
Asia Pacific and other
Details
Date
North America
EMEA
Asia Pacific and other
Jan 1, 2018
1.73 B USD
654.68 M USD
228.88 M USD
Jan 1, 2019
2.28 B USD
865.66 M USD
318.23 M USD
Jan 1, 2020
2.96 B USD
1.13 B USD
427.24 M USD
Jan 1, 2021
3.75 B USD
1.55 B USD
593.00 M USD
Jan 1, 2022
4.72 B USD
1.78 B USD
744.00 M USD
Jan 1, 2023
5.70 B USD
2.30 B USD
971.00 M USD
Jan 1, 2024
6.91 B USD
2.83 B USD
1.24 B USD
Jan 1, 2025
8.35 B USD
3.40 B USD
1.53 B USD

ServiceNow Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

ServiceNow historical P/E ratio, EBIT multiple, and P/S ratio

ServiceNow annual returns

Details

Annual Return

ⓘ

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

ServiceNow shares outstanding

The number of shares of ServiceNow was 1.05 B in 2025. This indicates how many shares ServiceNow is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
1.02 B Stocks
Jan 1, 2022
1.02 B Stocks
Jan 1, 2023
1.04 B Stocks
Jan 1, 2024
1.05 B Stocks
Jan 1, 2025
1.05 B Stocks
Jan 1, 2026 (e)
1.05 B Stocks
Jan 1, 2027 (e)
1.05 B Stocks
Jan 1, 2028 (e)
1.05 B Stocks

ServiceNow stock splits

In ServiceNow's history, there have been no stock splits.

Current ServiceNow forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
12.95 %
Buy
90.38 % (47)
Hold
7.69 % (4)
Sell
1.92 % (1)
12M Price Target
198.90
Last Price
111.23
Currency
USD
12M Return Potential
78.82 %
LTM Return
0 %

ServiceNow Analyst Rating Actions

DateFirmActionRatingReliability
7/23/2026
RBC Capital
RBC Capital
MaintainedOutperform52
7/23/2026
Piper Sandler
Piper Sandler
MaintainedOverweight51
7/23/2026
Needham
Needham
MaintainedBuy70
7/23/2026
Macquarie
Macquarie
MaintainedNeutral–
7/23/2026
JP Morgan
JP Morgan
MaintainedOverweight80
7/23/2026
Jefferies
Jefferies
MaintainedBuy47
7/23/2026
Evercore ISI Group
Evercore ISI Group
MaintainedOutperform62
7/23/2026
Cantor Fitzgerald
Cantor Fitzgerald
MaintainedOverweight44
7/23/2026
BMO Capital
BMO Capital
MaintainedOutperform–
7/23/2026
Bernstein
Bernstein
MaintainedOutperform–

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

ServiceNow Earnings Calls

2025
2024

ServiceNow Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
7/22/20260.86USD-3.97 BUSD-2026 Q2
4/22/20260.97USD-3.78 BUSD-2026 Q1
1/29/20260.89USD-3.56 BUSD-2025 Q4
4/24/20242.91USD-2.56 BUSD-2024 Q1
1/24/20242.82USD-2.42 BUSD-2023 Q4
7/25/20232.13USD-2.15 BUSD-2023 Q2
4/25/20232.14USD-2.09 BUSD-2023 Q1
1/24/20232.04USD-1.97 BUSD-2022 Q4
10/26/20221.86USD-1.88 BUSD-2022 Q3
7/27/20221.56USD-1.79 BUSD-2022 Q2

EESG©

Eulerpool ESG Scorecard© for the ServiceNow stock

87/100
99
Environment
99
Social
64
Governance
E

Environment

20
Scope 1 - Direct Emissions2,430
Scope 2 - Indirect emissions from purchased energy54,979
Scope 3 - Indirect emissions within the value chain284,828
Total CO₂ emissions57,409
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees33.3
Percentage of women in management—
Percentage of Asian employees32.9
Share of Asian management24.6
Percentage of Hispanic/Latino employees7.4
Hispano/Latino Management share4.8
Percentage of Black employees4.2
Black Management Share3
Percentage of white employees52
White Management Share65.2
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

ServiceNow shareholder structure

% Name
9.31522%
BLACKROCK, INC.
BLACKROCK, INC.
6.49477%
VANGUARD CAPITAL MANAGEMENT LLC
VANGUARD CAPITAL MANAGEMENT LLC
4.59147%
STATE STREET CORP
STATE STREET CORP
3.25883%
PRICE T ROWE ASSOCIATES INC /MD/
PRICE T ROWE ASSOCIATES INC /MD/
2.96142%
JPMORGAN CHASE & CO
JPMORGAN CHASE & CO
2.40497%
VANGUARD PORTFOLIO MANAGEMENT LLC
VANGUARD PORTFOLIO MANAGEMENT LLC
...

ServiceNow Beneficial Ownership Filings (SEC 13D/G)

Free Float
99.8%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
24.40%
Gruner
Gruner
SEC ↗
23.50%
III
III
SEC ↗
23.20%
Paul V. Barber
Paul V. Barber
SEC ↗
10.54%
Wellington Management Group LLP
Wellington Management Group LLP
SEC ↗
9.40%
Frederic B. Luddy
Frederic B. Luddy
SEC ↗
8.90%
BlackRock, Inc.
BlackRock, Inc.
SEC ↗
8.10%
(1) BlackRock, Inc.
(1) BlackRock, Inc.
SEC ↗
8.03%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
7.49%
Vanguard Capital Management
Vanguard Capital Management
SEC ↗
7.00%
52-0556948
52-0556948
SEC ↗

ServiceNow Executives and Management Board

15 members · avg. age 57 · 33 % women

WM

Mr. William Mcdermott (63)

Chairman of the Board, Chief Executive Officer · since 2019

37.56 M USD

Management

AZ

Mr. Amit Zavery (53)

Co-President, Chief Operating Officer, Chief Product Officer

32.26 M USD
GM

Ms. Gina Mastantuono (54)

Co-President, Chief Financial Officer

16.25 M USD
RE

Mr. Russell Elmer (60)

General Counsel, Secretary

13.55 M USD
JC

Ms. Jacqueline Canney (57)

Chief People and AI Enablement Officer

10.85 M USD
PF

Mr. Paul Fipps

President - Global Customer Operations

–

Board of Directors

SB

Ms. Susan Bostrom (64)

Lead Independent Director

439,708.00 USD
TB

Ms. Teresa Briggs (64)

Independent Director

429,488.00 USD
JC

Mr. Jonathan Chadwick (59)

Independent Director

399,488.00 USD
AS

Dr. Anita Sands (48)

Independent Director

399,488.00 USD
PC

Mr. Paul Chamberlain (61)

Independent Director

394,488.00 USD
JQ

Mr. Joseph Quinlan (62)

Independent Director

379,488.00 USD

ServiceNow Supply Chain

ServiceNow Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#NameTrend
1
Globant
Supplier·Customer
0.83
0.92
0.94
0.86
0.76
0.95
2
Twilio A
Supplier·Customer
0.79
0.16
-0.65
0.52
0.52
0.95
3
Okta A
Supplier·Customer
0.66
0.58
0.66
0.59
0.63
0.95
4
Elastic
Supplier·Customer
0.84
0.86
0.89
0.88
0.78
0.94
5
Adobe
Supplier·Customer
0.81
0.48
0.94
0.91
0.77
0.94
#NameTrend
1
Momentive Global
Supplier·Customer
0.58
0.59
-0.62
—
—
—
2
Fujitsu Limited
Customer
0.56
0.92
—
—
—
—
3
ImageWare Systems
Supplier·Customer
0.56
-0.24
-0.49
-0.68
—
—
4
Tufin Software Technologies
Supplier·Customer
0.64
0.14
0.74
0.80
0.30
-0.31
5
SAP
Supplier·Customer
0.54
-0.09
0.37
0.77
0.43
-0.01

Frequently asked questions about ServiceNow

ServiceNow Inc operates under a cloud-based platform that provides various software solutions to streamline and automate enterprise IT operations. Its business model revolves around offering a comprehensive suite of IT service management (ITSM) applications to enhance productivity and efficiency within organizations. By incorporating features like incident management, problem management, asset management, and change management, ServiceNow enables businesses to optimize their IT processes. Through their user-friendly interface and integration capabilities, ServiceNow caters to diverse industries, including healthcare, finance, telecommunications, and more. With its focus on delivering innovative and scalable software solutions, ServiceNow aims to transform the way organizations operate while effectively managing their IT workflows.

ServiceNow Inc is primarily active in the software and IT services industry.

The main competitors of ServiceNow Inc in the market include BMC Software, Inc., CA Technologies, Inc., and Atlassian Corporation Plc.

ServiceNow Inc is a prominent American software company that specializes in delivering cloud computing services focused on IT service management. Founded in 2004 by Fred Luddy, ServiceNow has grown rapidly over the years and is headquartered in Santa Clara, California. The company's primary offering is its ServiceNow platform, which allows organizations to streamline and automate their IT operational processes. ServiceNow Inc has established itself as a leader in the IT service management industry, serving a wide range of customers globally. With its innovative solutions and commitment to customer success, ServiceNow Inc continues to thrive in the competitive technology market.

Since its inception, ServiceNow Inc has achieved significant milestones, positioning itself as a leading player in the technology industry. The company has witnessed tremendous growth, establishing itself as a global provider of cloud-based services and enterprise software solutions. ServiceNow Inc has experienced remarkable success, with milestones including its initial public offering in 2012, surpassing $1 billion in annual revenue in 2016, and consistently delivering innovative products and solutions in the fields of IT service management, human resources, customer service, and more. With its dedication to improving enterprise operations and transforming the way businesses work, ServiceNow Inc continues to make impressive strides in the industry.

ServiceNow Inc is primarily present across various countries and regions worldwide. Its notable presence can be found in North America, including the United States and Canada, where the company is headquartered. Additionally, ServiceNow Inc extends its operations across Europe, covering countries like the United Kingdom, Germany, France, and the Netherlands. It also has a significant presence in the Asia Pacific region, particularly in countries like Australia, Singapore, and Japan. With its global footprint, ServiceNow Inc continues to expand its reach and deliver its innovative solutions to customers across diverse markets and industries.

ServiceNow Inc represents a strong commitment to customer success and innovation. With a customer-centric approach, the company aims to provide efficient and seamless digital workflows for organizations. ServiceNow's corporate philosophy emphasizes transparency, integrity, and accountability. By delivering cutting-edge technologies and solutions, ServiceNow empowers businesses to transform their operations, enhance productivity, and drive positive business outcomes. The company's focus on collaboration, continuous improvement, and delivering exceptional customer experiences reinforces its position as a market leader in the IT service management and digital workflow industry.

Analysts currently set an average price target of 199.14 USD for the ServiceNow stock (median: 198.90 USD), implying +79.0 % versus the latest price. The consensus is based on 52 analyst ratings.

ServiceNow Analyst Price Targets 2026

52 analysts currently rate the ServiceNow stock: 47 recommend buying, 4 holding and 1 selling. For 2026, analysts expect ServiceNow to generate revenue of 16.21 B USD and earnings per share of 4.07 USD.

ServiceNow Analyst Price Targets 2026

Converted at the current exchange rate, the ServiceNow share trades at 97.19 EUR (112.15 USD).

The ServiceNow share (NOW) is listed on 10 stock exchanges, including: NYSE (NOW), XETRA (4S0.DE), Frankfurt (4S0.F), München (4S0.MU), Düsseldorf (4S0.DU), London (0L5N.L), London (0L5N.L), SIX (Zürich) (4S0.SW).

ServiceNow Inc. is an American company that provides cloud-based IT service management solutions, IT operations management, and IT service automation for businesses. It was founded in 2004 in California and is now one of the leading providers of cloud-based IT service management. ServiceNow Inc. offers Software-as-a-Service (SaaS) for businesses to simplify and optimize their operational processes. ServiceNow Inc. has several main divisions, including IT service management, IT operations management, IT business management, security risk management, and app development. IT service management (ITSM) is the core competency of ServiceNow and includes ITIL-based IT service management solutions. ITSM solutions aim to improve the service quality, efficiency, and speed of IT service operations. ServiceNow ITSM provides comprehensive tools for service desk management, incident management, problem management, change management, configuration management, and service level management. IT operations management (ITOM) deals with monitoring, managing, and automating IT infrastructures. ServiceNow ITOM includes network discovery, cloud discovery, service mapping, event management, configuration automation, and orchestration. IT business management (ITBM) is a division of ServiceNow that focuses on integrating IT and business processes. ITBM solutions help companies plan, budget, manage, and optimize IT services. ServiceNow ITBM includes demand management, portfolio management, project and resource management, financial management, and test management. Security risk management involves monitoring enterprise security and threat protection. ServiceNow Security Operations provides a central platform for managing threats, risks, and compliance measures. App development is another business segment of ServiceNow. This business segment includes application development on the ServiceNow platform. Companies can create custom applications on the ServiceNow platform to automate internal processes, improve employee performance, and enhance customer satisfaction. ServiceNow is also known for its service platform, which encompasses many service management solutions. ServiceNow's service platform offers a wider range of services and solutions, including IT service management, IT operations management, and IT business management. ServiceNow's service platform is a unified platform that integrates all services and facilitates collaboration within the company. ServiceNow Inc. is a successful company specializing in providing IT service management solutions. The various divisions of ServiceNow are geared towards the requirements and needs of businesses. ServiceNow's platform helps companies optimize their operational processes, enhance employee productivity, and improve customer satisfaction.

The expected revenue of ServiceNow is 16.21 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of ServiceNow is 4.26 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of ServiceNow is currently 27.54. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the ServiceNow stock.

The price-to-sales ratio (P/S) of ServiceNow is currently 7.24. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the ServiceNow stock.

The Eulerpool Quality Score for ServiceNow is 7/10.

The ISIN of ServiceNow is US81762P1021. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of ServiceNow is A1JX4P. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of ServiceNow is NOW. The ticker symbol is used to trade ServiceNow shares on the stock exchange.

ServiceNow paid dividends every year for the past 0 years.

ServiceNow is assigned to the 'Information technology' sector.

The dividends of ServiceNow are distributed in USD.

All fundamentals and in-depth analysis of ServiceNow

Our stock analysis for ServiceNow stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of ServiceNow. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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