ServiceNow (NOW) Stock Price

ServiceNow Price

🇺🇸NYSE·CLOSED
124.41USD
Market closed
Today +/-
-0.19 USD
Today %
-0.15 %
PRO

ServiceNow (NOW) — ISIN US81762P1021. The ServiceNow stock price was 124.41 USD in 2026. Revenue was 16.14 B USD. Earnings were 4.39 B USD. P/E ratio was 29.68. ServiceNow operates in the Information technology sector.

ServiceNow stock price

Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of ServiceNow over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how ServiceNow stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing ServiceNow's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

ServiceNow Stock Price History
DateServiceNow Price
3/6/2026124.41 USD
3/5/2026121.35 USD
2/27/2026106.11 USD
2/26/2026105.84 USD
2/25/2026104.42 USD
2/23/2026101.02 USD
2/20/2026104.54 USD
2/19/2026107.38 USD
2/17/2026107.81 USD
2/16/2026105.91 USD
2/12/2026107.08 USD
2/11/2026103.29 USD
2/10/2026100.58 USD
2/9/2026106.48 USD
2/8/2026103.87 USD

ServiceNow Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2006
1.9 M USD
-4.1 M USD
-4 M USD
Jan 1, 2007
1.86 M USD
-4.14 M USD
-3.97 M USD
Jan 1, 2008
8.78 M USD
-5.87 M USD
-5.88 M USD
Jan 1, 2009
19.32 M USD
-5.83 M USD
-5.91 M USD
Jan 1, 2010
43.33 M USD
-28.2 M USD
-29.71 M USD
Jan 1, 2011
92.64 M USD
10.56 M USD
9.83 M USD
Jan 1, 2012
243.71 M USD
-37.58 M USD
-37.66 M USD
Jan 1, 2013
424.65 M USD
-66.27 M USD
-73.71 M USD
Jan 1, 2014
682.56 M USD
-150.64 M USD
-179.39 M USD
Jan 1, 2015
1.01 B USD
-165.17 M USD
-198.43 M USD
Jan 1, 2016
1.39 B USD
-112.17 M USD
-414.25 M USD
Jan 1, 2017
1.92 B USD
-64.4 M USD
-116.85 M USD
Jan 1, 2018
2.61 B USD
-42.43 M USD
-26.7 M USD
Jan 1, 2019
3.46 B USD
42.12 M USD
626.7 M USD
Jan 1, 2020
4.52 B USD
198.86 M USD
118.5 M USD

ServiceNow Income Statement, Balance Sheet, Cash Flow Statement

Last updated Mar 9, 2026, 3:56 AM
 
REVENUE (B USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (B USD)
NET INCOME (B USD)
NET INCOME GROWTH (%)
SHARES (B)
DOCUMENTS
200620072008200920102011201220132014201520162017201820192020202120222023202420252026e2027e2028e2029e2030e2031e
000.010.020.040.090.240.420.681.011.391.922.613.464.525.97.258.9710.9813.2816.1419.122.7226.932.1234.43
700.00137.50126.32113.95164.1374.4960.8547.3638.3137.9935.9732.6730.6130.4722.8823.8222.4420.8821.5218.3918.9418.4019.417.19
100.00100.0050.0057.8962.7966.3057.2063.4463.4967.2671.2973.9376.1576.9778.1677.0578.2978.5979.1877.5963.8553.9445.3538.3032.0829.92
0000.010.030.060.140.270.430.680.991.421.992.663.534.545.677.058.710.310.310.310.310.310.310.3
-0-0-0.01-0.01-0.030.01-0.04-0.07-0.18-0.2-0.41-0.12-0.030.630.120.230.331.731.431.754.395.826.457.348.89.13
-25.0066.67480.00-131.03-511.1197.30145.2110.61109.09-71.98-77.59-2,507.69-81.1594.9241.30432.62-17.6822.67150.9732.6610.8913.7319.863.81
0.120.60.60.60.60.60.370.680.730.780.820.860.890.991.011.021.021.031.041.051.051.051.051.051.051.05
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales ServiceNow generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue ServiceNow retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare ServiceNow's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares ServiceNow has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against ServiceNow's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

 
ASSETS
CASH BALANCE (B USD)
RECEIVABLES (B USD)
OTHER REC. (M USD)
INVENTORIES (M USD)
OTHER CURRENT LIAB. (B USD)
CURRENT ASSETS (B USD)
TANGIBLE ASSETS (B USD)
LONG-T. INVEST. (B USD)
LONG-T. REC. (M USD)
INTANGIBLE ASSETS (B USD)
GOODWILL (B USD)
OTHER NON-CURRENT ASSETS (B USD)
NON-CURRENT ASSETS (B USD)
TOTAL ASSETS (B USD)
LIABILITIES
COMMON STOCK (M USD)
ADDITIONAL PAID-IN CAPITAL (B USD)
RETAINED EARNINGS (B USD)
OTHER EQUITY (B USD)
UNREAL. GAINS/LOSSES (M USD)
EQUITY (B USD)
LIABILITIES (M USD)
PROVISIONS (B USD)
OTHER SHORT-TERM LIAB. (B USD)
SHORT-TERM DEBTS (M USD)
LONG-TERM DEBT PORTION (M USD)
SHORT-TERM REC. (B USD)
LONG-T. LIAB. (B USD)
DEFERRED TAXES (M USD)
OTHER LIAB. (B USD)
LONG-T. LIABILITIES (B USD)
DEBT (B USD)
TOTAL CAPITAL (B USD)
20092010201120122013201420152016201720182019202020212022202320242025
                 
0.030.060.070.310.630.670.80.91.781.51.693.093.34.284.885.766.28
0.010.020.040.080.110.160.20.320.440.570.841.011.391.732.042.242.63
5.275.27000000000000000
00000000000000000
00.010.020.030.050.080.080.120.210.270.30.420.530.650.861.191.56
0.050.10.130.420.80.911.091.342.422.342.834.525.226.657.789.1910.47
00.010.020.040.080.10.140.180.250.350.871.111.361.742.072.463.1
00000.260.270.420.260.390.581.011.51.632.123.24.115.31
00000000000000000
00000.010.050.040.070.090.10.140.150.290.230.220.211.12
00000.010.060.060.080.130.150.160.240.780.821.231.273.58
000.010.010.030.040.060.10.280.361.011.191.531.742.883.152.46
00.010.030.060.370.520.720.691.131.533.24.195.586.659.6111.215.57
0.050.110.160.481.171.421.812.033.553.886.028.7210.813.317.3920.3826.04
                 
67.2467.8868.190.130.140.150.160.170.170.180.190.20.20.20.210.210
000.010.350.570.81.141.411.732.092.452.973.674.86.137.40
-0.07-0.06-0.07-0.11-0.18-0.36-0.56-1-0.96-0.98-0.35-0.23-00.342.073.490
0000-0-0.01-0.01-0.020.0100.020.090.05-0.030-0.0912.96
000-0.11-0.24-0.85-2.44-1.860-4.384.377.1-12-77-39230
-00.010.010.240.390.430.570.390.781.112.132.833.75.038.1610.8312.96
1.572.19.419.67.4117.8337.3738.0832.1130.7352.9634.248927412668204
00.010.010.040.050.060.070.130.170.220.360.540.650.740.9111.93
0.040.080.10.160.270.430.620.911.291.762.343.174.1256.337.298.31
00000000000000000
0001.521.04000543.42000920000
0.050.090.130.210.330.510.731.072.042.012.753.744.956.017.378.3610.44
00000.410.440.470.510.630.660.691.641.481.491.491.491.49
00000000000000000
0.010.010.020.020.030.050.030.070.10.090.450.50.670.780.910.931.14
0.010.010.020.020.450.490.510.580.730.761.142.142.152.262.392.422.63
0.060.10.150.230.7711.241.652.772.773.895.887.18.279.7610.7713.07
0.050.110.160.481.171.421.812.033.553.886.028.7210.813.317.9221.626.04
Details

Balance Sheet

What Is the Balance Sheet?

The balance sheet is a financial snapshot of ServiceNow at a specific point in time. It follows the fundamental equation: Assets = Liabilities + Shareholders' Equity. Unlike the income statement (which covers a period), the balance sheet tells you what the company owns, what it owes, and what belongs to shareholders at a given date.

Assets

Current assets (cash, receivables, inventory) can be converted to cash within 12 months and indicate short-term liquidity. Non-current assets (property, equipment, intangible assets, goodwill) represent long-term investments. A high proportion of cash and short-term investments gives ServiceNow financial flexibility to weather downturns, fund acquisitions, or return capital to shareholders.

Liabilities

Current liabilities (accounts payable, short-term debt) are obligations due within one year. Non-current liabilities (long-term debt, pension obligations) are due further out. Key ratio to watch: the debt-to-equity ratio (Total Debt ÷ Shareholders' Equity). A ratio below 1.0 is generally healthy, meaning the company is funded more by equity than debt. Highly leveraged companies amplify both gains and losses.

Shareholders' Equity

Equity is the residual value belonging to shareholders after all debts are paid. It includes retained earnings (accumulated profits not paid out as dividends) and paid-in capital. Rising equity year over year is a positive sign — it means ServiceNow is building book value. Declining equity, especially when driven by losses or heavy share buybacks funded by debt, warrants closer scrutiny.

Key Ratios to Derive

From the balance sheet, you can calculate the current ratio (current assets ÷ current liabilities; above 1.5 is comfortable), book value per share (equity ÷ shares outstanding), and return on equity (net income ÷ equity; above 15 % is strong). Tracking these ratios over time reveals whether ServiceNow is strengthening or weakening its financial position.

 
NET INCOME (B USD)
DEPRECIATION (M USD)
DEFERRED TAXES (M USD)
CHANGES IN WORKING CAPITAL (M USD)
NON-CASH ITEM (B USD)
PAID INTEREST (M USD)
PAID TAXES (M USD)
NET CASH FLOW FROM OPERATING ACTIVITIES (B USD)
CAPITAL EXPENDITURES (M USD)
CASH FLOW FROM INVESTING ACTIVITIES (M USD)
CASH FLOW FROM OTHER INVESTING ACTIVITIES (M USD)
INTEREST INCOME AND EXPENSES (M USD)
NET DEBT CHANGE (M USD)
NET CHANGE IN EQUITY (M USD)
CASH FLOW FROM FINANCING ACTIVITIES (M USD)
CASH FLOW FROM OTHER FINANCING ACTIVITIES (M USD)
TOTAL DIVIDENDS PAID (M USD)
NET CHANGE IN CASH FLOW (B USD)
FREE CASH FLOW (M USD)
SHARE-BASED COMPENSATION (M USD)
2008200920102011201120122013201420152016201720182019202020212022202320242025
-0.01-0.01-0.030.01-0.01-0.04-0.07-0.18-0.2-0.41-0.12-0.030.630.120.230.331.731.431.75
000121324426083113149252336472433562564738
0000000-1-10-5-34-575-24-3415-85798249
5518198292941101661061407828158174-101-6529
0000.010.010.070.170.390.610.740.941.131.521.942.63.183.673.994.64
00000000000000412423230
0001010034717203936451272300
00-0.010.040.010.050.080.140.320.160.640.811.241.792.192.723.44.275.44
00-1-8-8-42-55-54-89-124-157-248-337-432-399-550-694-892-911
00-1-8-8-239-402-316-231-108-883-347-724-1,506-1,607-2,583-2,167-2,501-1,689
00000-197-347-262-14216-726-98-386-1,074-1,208-2,033-1,473-1,609-778
0000000000000000000
00000056200-2767-4300-146-61-94000
33301218914068936681104107145167177-344-459-1,570
3330122415687082-55538-607-301596-506-344-803-1,343-2,340
0000052-1342-10-119-309-281-409596-612-427-459-884-770
0000000000000000000
000.020.030.010.050.25-0.110.16-0.010.33-0.160.210.90.05-0.260.430.411.42
-0.1-0.17-9.1228.745.26.726.4384.52225.8634.77485.76562.23898.391,354.081,7922,1732,7043,3754,533
0000000000000000000

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ServiceNow Stock Quarterly Figures

 
REVENUE (B USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (B USD)
NET INCOME (B USD)
NET INCOME GROWTH (%)
SHARES (B)
2011 Q12011 Q22011 Q32011 Q42012 Q12012 Q22012 Q12012 Q22012 Q32012 Q42013 Q12013 Q22013 Q32013 Q42014 Q12014 Q22014 Q32014 Q42015 Q12015 Q22015 Q32015 Q42016 Q12016 Q22016 Q32016 Q42017 Q12017 Q22017 Q32017 Q42018 Q12018 Q22018 Q32018 Q42019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q32025 Q42026 Q1e2026 Q2e2026 Q3e2026 Q4e2027 Q1e2027 Q2e2027 Q3e2027 Q4e
0.020.020.030.030.030.040.050.060.060.080.090.10.110.130.140.170.180.20.210.250.260.290.310.340.360.390.430.450.490.550.590.630.670.720.790.830.890.951.051.071.151.251.361.411.511.611.721.751.831.942.12.152.292.442.62.632.82.963.093.223.413.573.783.834.054.214.384.524.774.96
31.2519.0516.0017.2414.7120.5119.1514.2917.1913.3320.008.8212.6111.2019.427.2311.246.5716.596.109.207.0211.804.698.1210.884.679.8211.597.297.136.666.2410.215.716.247.469.992.297.578.608.803.607.316.756.691.744.515.958.042.586.426.516.810.926.475.724.434.115.974.735.861.465.793.923.853.315.533.96
68.7561.9060.0065.5264.7158.9755.3258.9356.2556.0062.3564.7162.1663.2061.1564.4662.9264.1463.9867.4868.5868.0769.1871.5571.1572.5472.9072.7773.9875.4175.5575.5976.5276.5076.4076.2377.4077.8178.5978.2278.1977.6878.0176.6576.8576.8378.5777.8078.1578.6179.1078.0978.3278.8380.0278.9979.1278.6678.9277.4877.2876.7172.4671.4267.5164.9762.5660.5557.3855.19
0.010.010.020.020.020.020.030.030.040.040.050.070.070.080.090.110.110.130.140.170.180.190.210.240.250.280.310.330.360.410.450.480.520.550.60.640.690.740.820.840.90.971.061.081.161.241.351.361.431.531.661.681.791.922.082.082.212.332.442.492.632.742.742.742.742.742.742.742.742.74
00000-0.01-0.01-0.01-0.01-0.01-0.01-0.02-0.01-0.02-0.04-0.05-0.04-0.04-0.06-0.06-0.04-0.04-0.33-0.05-0.040-0.02-0.06-0.02-0.020.01-0.050.010.01-0-0.010.040.60.050.040.010.020.080.060.060.030.080.020.080.150.151.040.240.30.350.260.430.380.460.390.50.41.0211.151.141.21.191.381.36
-16.6760.0062.50-30.7744.4461.54-33.3371.4379.1716.28-18.007.3231.825.17-32.79-9.76800.00-85.29-26.53-111.11-625.00161.90-60.00-22.73-158.82-620.00-115.38-12.50-114.291,000.00-463.641,395.00-91.97-16.67-70.0033.33412.50-28.056.78-58.73188.46-73.33300.0087.50596.00-76.8221.9017.63-24.5064.89-11.1119.79-16.3030.39-20.12154.36-1.6714.86-1.045.00-0.3315.42-1.45
0.60.60.60.60.60.60.60.60.590.620.650.670.690.70.710.720.730.740.760.770.780.80.810.820.830.830.840.850.860.870.950.890.960.90.910.930.990.9911.011.011.011.011.011.021.021.011.021.021.021.021.031.031.031.041.041.041.051.051.051.051.051.051.051.051.051.051.051.051.05
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales ServiceNow generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue ServiceNow retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare ServiceNow's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares ServiceNow has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against ServiceNow's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

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ServiceNow stock margins

The ServiceNow margin analysis displays the gross margin, EBIT margin, as well as the profit margin of ServiceNow. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for ServiceNow.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2006
63.16 %
-215.79 %
-210.53 %
Jan 1, 2007
65.11 %
-222.17 %
-213.15 %
Jan 1, 2008
48.13 %
-66.83 %
-66.97 %
Jan 1, 2009
59.35 %
-30.19 %
-30.58 %
Jan 1, 2010
62.63 %
-65.08 %
-68.56 %
Jan 1, 2011
65.92 %
11.4 %
10.61 %
Jan 1, 2012
57.32 %
-15.42 %
-15.45 %
Jan 1, 2013
63.44 %
-15.61 %
-17.36 %
Jan 1, 2014
63.55 %
-22.07 %
-26.28 %
Jan 1, 2015
67.24 %
-16.43 %
-19.73 %
Jan 1, 2016
71.32 %
-8.06 %
-29.78 %
Jan 1, 2017
73.95 %
-3.36 %
-6.09 %
Jan 1, 2018
76.13 %
-1.63 %
-1.02 %
Jan 1, 2019
76.98 %
1.22 %
18.11 %
Jan 1, 2020
78.16 %
4.4 %
2.62 %

ServiceNow Stock Sales Revenue, EBIT, Earnings per Share

The ServiceNow earnings per share therefore indicates how much revenue ServiceNow has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Sales per Share
EBIT per share
Earnings per Share
Details
Date
Sales per Share
EBIT per share
Earnings per Share
Jan 1, 2006
0.02 USD
-0.03 USD
-0.03 USD
Jan 1, 2007
0 USD
-0.01 USD
-0.01 USD
Jan 1, 2008
0.01 USD
-0.01 USD
-0.01 USD
Jan 1, 2009
0.03 USD
-0.01 USD
-0.01 USD
Jan 1, 2010
0.07 USD
-0.05 USD
-0.05 USD
Jan 1, 2011
0.15 USD
0.02 USD
0.02 USD
Jan 1, 2012
0.66 USD
-0.1 USD
-0.1 USD
Jan 1, 2013
0.63 USD
-0.1 USD
-0.11 USD
Jan 1, 2014
0.94 USD
-0.21 USD
-0.25 USD
Jan 1, 2015
1.29 USD
-0.21 USD
-0.25 USD
Jan 1, 2016
1.69 USD
-0.14 USD
-0.5 USD
Jan 1, 2017
2.24 USD
-0.08 USD
-0.14 USD
Jan 1, 2018
2.93 USD
-0.05 USD
-0.03 USD
Jan 1, 2019
3.51 USD
0.04 USD
0.64 USD
Jan 1, 2020
4.46 USD
0.2 USD
0.12 USD

ServiceNow business model

ServiceNow Inc is a leading provider of cloud-based digital workflow solutions that help its customers automate and optimize complex business processes. The company was founded in 2004 and is headquartered in Santa Clara, California. ServiceNow operates a platform that assists businesses in successfully implementing digital transformation. Its solutions encompass HR, IT, Customer Service Management, and Security Operations. The platform includes a workflow designer for automating complex processes and a service catalog for visualizing service offerings. This SaaS-based platform is hosted in the cloud and offered as a subscription service. ServiceNow offers a wide range of products and solutions to meet the needs of different markets and industries. Its focus is on ensuring a seamless customer experience, accelerating digital transformation, and improving operational efficiency. The company currently has over 11,000 customers worldwide and is known for its user-friendly, effective, and innovative platform. Overall, ServiceNow provides innovative solutions and products that help businesses automate and optimize their processes, establishing itself as an industry leader and offering numerous benefits to its customers.

ServiceNow SWOT Analysis

Strengths

ServiceNow Inc has several strengths that contribute to its success in the market. Firstly, the company offers a comprehensive and highly customizable cloud-based platform for enterprise service management. This platform allows organizations to streamline their IT operations, automate workflows, and improve service delivery.

Secondly, ServiceNow Inc has a strong reputation for its focus on customer satisfaction. The company consistently receives positive feedback from its clients, highlighting its commitment to delivering high-quality solutions and superior support services. This customer-centric approach has helped ServiceNow Inc establish long-term relationships with a large base of loyal customers.

Additionally, ServiceNow Inc benefits from its extensive network of partners and integrations with other popular software systems. This allows the company to offer seamless integrations and enhance its platform's capabilities, providing users with a comprehensive solution that meets their specific business requirements.

Weaknesses

Despite its strengths, ServiceNow Inc faces certain weaknesses that could impact its performance in the market. One weakness is the relatively high cost associated with implementing and maintaining the platform. This may deter small and medium-sized businesses with limited budgets from adopting ServiceNow's solutions.

Another weakness is ServiceNow Inc's dependency on cloud infrastructure providers. Any disruptions or breaches in these providers' services can potentially impact the availability and security of ServiceNow's platform. This reliance on external infrastructure introduces a level of vulnerability that the company needs to address effectively.

Opportunities

ServiceNow Inc operates in a market with significant growth potential. The increasing demand for digital transformation and intelligent automation presents opportunities for the company to expand its customer base. By continuously innovating and enhancing its platform's capabilities, ServiceNow Inc can capitalize on these market trends and drive further growth.

Additionally, ServiceNow Inc can explore opportunities in untapped markets and industries. By targeting specific sectors that have yet to fully leverage service management platforms, the company can establish itself as a leader in these areas and gain a competitive advantage.

Threats

ServiceNow Inc faces certain threats that could hinder its growth and market position. One significant threat is increasing competition from established and emerging players in the enterprise service management market. The presence of well-established competitors with robust offerings and brand recognition requires ServiceNow Inc to differentiate itself and constantly innovate to stay ahead.

Additionally, the evolving regulatory landscape and data privacy requirements pose a threat to ServiceNow Inc's operations. Compliance with evolving regulations and the protection of sensitive customer data require ongoing investments and efforts, which may impact the company's profitability and market standing if not effectively managed.

ServiceNow Segments

ServiceNow Revenue by Segment (1/2)

  • 3 Years

  • 5 Years

  • Max

Subscription
Total subscription revenues
Professional services and other
Details
Date
Subscription
Total subscription revenues
Professional services and other
Jan 1, 2018
2.42 B USD
0 USD
187.5 M USD
Jan 1, 2019
0 USD
3.26 B USD
205.36 M USD
Jan 1, 2020
4.29 B USD
0 USD
233.69 M USD
Jan 1, 2021
5.57 B USD
0 USD
323 M USD
Jan 1, 2022
6.89 B USD
0 USD
354 M USD
Jan 1, 2023
8.68 B USD
0 USD
291 M USD
Jan 1, 2024
10.65 B USD
0 USD
338 M USD
Jan 1, 2025
0 USD
0 USD
0 USD

ServiceNow Revenue by Segment (2/2)

  • 3 Years

  • 5 Years

  • Max

Subscription
Digital workflow products
Service management products
ITOM products
Professional services and other
Details
Date
Subscription
Digital workflow products
Service management products
ITOM products
Professional services and other
Jan 1, 2018
0 USD
0 USD
2.05 B USD
370.47 M USD
0 USD
Jan 1, 2019
0 USD
2.81 B USD
0 USD
444.19 M USD
0 USD
Jan 1, 2020
0 USD
3.75 B USD
0 USD
536.68 M USD
0 USD
Jan 1, 2021
0 USD
4.88 B USD
0 USD
691 M USD
0 USD
Jan 1, 2022
0 USD
6.08 B USD
0 USD
814 M USD
0 USD
Jan 1, 2023
0 USD
7.68 B USD
0 USD
1 B USD
0 USD
Jan 1, 2024
0 USD
9.42 B USD
0 USD
1.22 B USD
0 USD
Jan 1, 2025
12.88 B USD
0 USD
0 USD
0 USD
395 M USD

ServiceNow Revenue by Region

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

North America
EMEA
Asia Pacific and other
Details
Date
North America
EMEA
Asia Pacific and other
Jan 1, 2014
465.33 M USD
173.64 M USD
43.6 M USD
Jan 1, 2015
702.99 M USD
233.38 M USD
69.12 M USD
Jan 1, 2016
946.96 M USD
339.34 M USD
104.22 M USD
Jan 1, 2017
1.3 B USD
478.69 M USD
154.39 M USD
Jan 1, 2018
1.73 B USD
654.68 M USD
228.88 M USD
Jan 1, 2019
2.28 B USD
865.66 M USD
318.23 M USD
Jan 1, 2020
2.96 B USD
1.13 B USD
427.24 M USD
Jan 1, 2021
3.75 B USD
1.55 B USD
593 M USD
Jan 1, 2022
4.72 B USD
1.78 B USD
744 M USD
Jan 1, 2023
5.7 B USD
2.3 B USD
971 M USD
Jan 1, 2024
6.91 B USD
2.83 B USD
1.24 B USD
Jan 1, 2025
8.35 B USD
3.4 B USD
1.53 B USD

ServiceNow Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

ServiceNow historical P/E ratio, EBIT multiple, and P/S ratio

Details

Historical Valuation Multiples

Price-to-Earnings Ratio (P/E)

The P/E ratio divides ServiceNow's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates ServiceNow's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots ServiceNow's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if ServiceNow grows earnings faster than its peers.

ServiceNow annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

ServiceNow shares outstanding

The number of shares was ServiceNow in 2025 — This indicates how many shares 1.047 B is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2006
120.3 M base_Shares
Jan 1, 2007
601.45 M base_Shares
Jan 1, 2008
601.45 M base_Shares
Jan 1, 2009
601.45 M base_Shares
Jan 1, 2010
601.45 M base_Shares
Jan 1, 2011
601.45 M base_Shares
Jan 1, 2012
369.54 M base_Shares
Jan 1, 2013
677.08 M base_Shares
Jan 1, 2014
726.78 M base_Shares
Jan 1, 2015
778.53 M base_Shares
Jan 1, 2016
822.67 M base_Shares
Jan 1, 2017
855.88 M base_Shares
Jan 1, 2018
889.23 M base_Shares
Jan 1, 2019
986.12 M base_Shares
Jan 1, 2020
1.01 B base_Shares

ServiceNow stock splits

In ServiceNow's history, there have been no stock splits.

Current ServiceNow forecasts and price targets in March 2026

Δ MOM Price Target
12.95 %
Buy90.38 % (47)
Hold7.69 % (4)
Sell1.92 % (1)
12M Price Target
198.90
Last Price
124.10
Currency
USD
12M Return Potential
60.27 %
LTM Return
0 %

ServiceNow Earnings Estimates

ServiceNow Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
1/29/20260.89USD3.56 BUSD2025 Q4
1/28/20260.89USD3.56 BUSD2025 Q4
4/24/20242.91USD2.56 BUSD2024 Q1
1/24/20242.82USD2.42 BUSD2023 Q4
1/23/20242.75USD2.43 BUSD2023 Q4
7/25/20232.13USD2.15 BUSD2023 Q2
4/25/20232.14USD2.09 BUSD2023 Q1
1/24/20232.04USD1.97 BUSD2022 Q4
10/26/20221.86USD1.88 BUSD2022 Q3
7/27/20221.56USD1.79 BUSD2022 Q2

EESG©

Eulerpool ESG Scorecard© for the ServiceNow stock

87/100
99
Environment
99
Social
64
Governance
E

Environment

20
Scope 1 - Direct Emissions2,430
Scope 2 - Indirect emissions from purchased energy54,979
Scope 3 - Indirect emissions within the value chain284,828
Total CO₂ emissions57,409
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees33.3
Percentage of women in management
Percentage of Asian employees32.9
Share of Asian management24.6
Percentage of Hispanic/Latino employees7.4
Hispano/Latino Management share4.8
Percentage of Black employees4.2
Black Management Share3
Percentage of white employees52
White Management Share65.2
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

ServiceNow shareholders

% Name
1.89198%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.07938%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
0.89077%
State Street Investment Management (US)
State Street Investment Management (US)
0.67462%
T. Rowe Price Associates, Inc.
T. Rowe Price Associates, Inc.
0.45045%
JP Morgan Asset Management
JP Morgan Asset Management
0.43705%
Geode Capital Management, L.L.C.
Geode Capital Management, L.L.C.
0.42414%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
0.24062%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)
0.23282%
Capital International Investors
Capital International Investors
0.22034%
BlackRock Asset Management Ireland Limited
BlackRock Asset Management Ireland Limited
...

ServiceNow Executives and Management Board

WM

Mr. William Mcdermott

(63)

Chairman of the Board, Chief Executive Officer · since 2019

Compensation37.56 M USD
AZ

Mr. Amit Zavery

(53)

Co-President, Chief Operating Officer, Chief Product Officer

Compensation32.26 M USD
GM

Ms. Gina Mastantuono

(54)

Co-President, Chief Financial Officer

Compensation16.25 M USD
RE

Mr. Russell Elmer

(60)

General Counsel, Secretary

Compensation13.55 M USD
JC

Ms. Jacqueline Canney

(57)

Chief People and AI Enablement Officer

Compensation10.85 M USD

ServiceNow Supply Chain

ServiceNow Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
30 companies
#Name1M3M6M1Y2YTrend
1
Globant
Supplier
0,92
0,94
0,86
0,76
0,95
2
Twilio A
Supplier
0,16
-0,65
0,52
0,52
0,95
3
Okta A
Supplier
0,58
0,66
0,59
0,63
0,95
4
Elastic
Supplier
0,86
0,89
0,88
0,78
0,94
5
Adobe
Supplier
0,48
0,94
0,91
0,77
0,94
#Name1M3M6M1Y2YTrend
1
Momentive Global
Supplier
0,59
-0,62
2
Fujitsu Limited
0,92
3
-0,24
-0,49
-0,68
4
0,14
0,74
0,80
0,30
-0,31
5
SAP
Supplier
-0,09
0,37
0,77
0,43
-0,01

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Most common questions regarding ServiceNow

ServiceNow Inc operates under a cloud-based platform that provides various software solutions to streamline and automate enterprise IT operations. Its business model revolves around offering a comprehensive suite of IT service management (ITSM) applications to enhance productivity and efficiency within organizations. By incorporating features like incident management, problem management, asset management, and change management, ServiceNow enables businesses to optimize their IT processes. Through their user-friendly interface and integration capabilities, ServiceNow caters to diverse industries, including healthcare, finance, telecommunications, and more. With its focus on delivering innovative and scalable software solutions, ServiceNow aims to transform the way organizations operate while effectively managing their IT workflows.

All fundamentals about ServiceNow

Our stock analysis for ServiceNow Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of ServiceNow Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.