Amazon.com (AMZN) Stock Price

Amazon.com Price

🇺🇸NASDAQ·CLOSED
206.19USD
Market closed
Today +/-
-0.88 USD
Today %
-0.43 %
PRO

Amazon.com (AMZN) — ISIN US0231351067. The Amazon.com stock price was 206.19 USD in 2026. Revenue was 820.94 B USD. Earnings were 88.36 B USD. P/E ratio was 25.27. Amazon.com operates in the Cyclical consumption sector.

Amazon.com stock price

Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Amazon.com over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Amazon.com stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Amazon.com's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Amazon.com Stock Price History
DateAmazon.com Price
2/26/2026207.07 USD
2/25/2026210.44 USD
2/23/2026205.26 USD
2/20/2026210.05 USD
2/19/2026204.76 USD
2/18/2026204.91 USD
2/17/2026201.10 USD
2/13/2026198.75 USD
2/12/2026199.71 USD
2/11/2026204.37 USD
2/10/2026207.36 USD
2/9/2026209.02 USD
2/6/2026209.84 USD
2/5/2026203.46 USD
2/4/2026233.41 USD
2/3/2026238.63 USD
2/2/2026242.78 USD

Amazon.com Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2006
10.71 B USD
389 M USD
190 M USD
Jan 1, 2007
14.84 B USD
655 M USD
476 M USD
Jan 1, 2008
19.17 B USD
842 M USD
645 M USD
Jan 1, 2009
24.51 B USD
1.13 B USD
902 M USD
Jan 1, 2010
34.2 B USD
1.41 B USD
1.15 B USD
Jan 1, 2011
48.08 B USD
862 M USD
631 M USD
Jan 1, 2012
61.09 B USD
676 M USD
-39 M USD
Jan 1, 2013
74.45 B USD
745 M USD
274 M USD
Jan 1, 2014
88.99 B USD
178 M USD
-241 M USD
Jan 1, 2015
107.01 B USD
2.23 B USD
596 M USD
Jan 1, 2016
135.99 B USD
4.19 B USD
2.37 B USD
Jan 1, 2017
177.87 B USD
4.11 B USD
3.03 B USD
Jan 1, 2018
232.89 B USD
12.42 B USD
10.07 B USD
Jan 1, 2019
280.52 B USD
14.54 B USD
11.59 B USD
Jan 1, 2020
386.06 B USD
22.9 B USD
21.33 B USD

Amazon.com Income Statement, Balance Sheet, Cash Flow Statement

Last updated Mar 3, 2026, 7:49 PM
 
REVENUE (T USD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (B USD)
NET INCOME (B USD)
NET INCOME GROWTH (%)
SHARES (B)
DOCUMENTS
19951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202420252026e2027e2028e2029e2030e2031e
000000000.010.010.010.010.010.020.020.030.050.060.070.090.110.140.180.230.280.390.470.510.570.640.720.820.921.031.131.241.37
880.00314.29169.1368.4613.0725.9433.8531.5022.6726.1638.5029.1927.8839.5640.5627.0721.8719.5220.2527.0830.8030.9320.4537.6221.709.4011.8310.9912.3814.5111.6212.339.3610.1210.26
20.0019.0521.8417.6923.7225.5625.2323.8823.1524.0222.9322.6022.2822.5722.3522.4424.7527.2329.4833.0435.0937.0740.2540.9939.5742.0343.8146.9848.8550.2943.9139.3435.0232.0329.0826.38
360.5100.030.130.290.660.80.991.261.62.042.463.354.275.537.6410.7915.1220.2726.2435.3647.7265.9393.73114.99152.76197.48225.15270.05311.67360.51360.51360.51360.51360.51360.51360.51
0-0.01-0.03-0.12-0.72-1.41-0.57-0.150.040.590.360.190.480.650.91.150.63-0.040.27-0.240.62.373.0310.0711.5921.3333.36-2.7230.4359.2577.6788.36107.18138.33155.69187.57231.91
416.67300.00479.8496.24-59.82-73.72-123.491,580.00-38.95-47.08150.5335.5039.8427.72-45.23-106.18-802.56-187.96-347.30297.8227.92232.1115.0484.0856.41-108.16-1,217.7494.7331.0913.7621.3029.0712.5520.4823.64
3.454.455.215.936.547.027.287.578.398.58.528.488.488.648.849.129.229.069.39.249.549.689.861010.0810.210.310.1910.4910.7210.8310.8310.8310.8310.8310.8310.83
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Amazon.com generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Amazon.com retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Amazon.com's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Amazon.com has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Amazon.com's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

 
ASSETS
CASH BALANCE (B USD)
RECEIVABLES (B USD)
OTHER REC. (M USD)
INVENTORIES (B USD)
OTHER CURRENT LIAB. (B USD)
CURRENT ASSETS (B USD)
TANGIBLE ASSETS (B USD)
LONG-T. INVEST. (B USD)
LONG-T. REC. (M USD)
INTANGIBLE ASSETS (B USD)
GOODWILL (B USD)
OTHER NON-CURRENT ASSETS (B USD)
NON-CURRENT ASSETS (B USD)
TOTAL ASSETS (B USD)
LIABILITIES
COMMON STOCK (M USD)
ADDITIONAL PAID-IN CAPITAL (B USD)
RETAINED EARNINGS (B USD)
OTHER EQUITY (B USD)
UNREAL. GAINS/LOSSES (M USD)
EQUITY (B USD)
LIABILITIES (B USD)
PROVISIONS (B USD)
OTHER SHORT-TERM LIAB. (B USD)
SHORT-TERM DEBTS (B USD)
LONG-TERM DEBT PORTION (B USD)
SHORT-TERM REC. (B USD)
LONG-T. LIAB. (B USD)
DEFERRED TAXES (B USD)
OTHER LIAB. (B USD)
LONG-T. LIABILITIES (B USD)
DEBT (B USD)
TOTAL CAPITAL (B USD)
1995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
                               
00.010.130.370.711.111.31.41.7822.023.113.736.378.769.5811.4512.4517.4219.8125.9830.9941.2555.0284.496.0570.0386.78101.2123.03
0000000.070.110.130.190.260.380.680.830.991.592.573.824.775.6100016.6820.5424.3132.654246.3648.90
0000000000000000000000000000000
000.010.030.220.170.140.20.290.480.570.881.21.42.173.24.996.037.418.310.2411.4616.0517.1720.523.832.6434.4133.3234.2138.33
0000.020.080.09000.010.090.10.10.170.20.270.20.3500000000.280.230.240.365.96.550
00.010.140.421.011.361.211.621.822.542.933.375.166.169.813.7517.4921.324.6331.3330.0537.4447.0375.196.33132.73161.58146.79172.35190.87161.35
000.010.030.320.370.270.240.220.250.350.460.540.851.292.414.427.0610.9516.9721.8429.1148.8761.897.85150.67216.36252.84276.69328.81443.08
0000.010.370.090.030.0200000000000.130.2100.240.420.520.683.220.355.74.60
0000000000000000000000000000000
0000.010.20.10.03000.01000.030.160.570.560.650.730.650.760.990.853.374.114.054.985.116.17.698.60
0000.170.530.160.050.070.070.140.160.20.220.441.231.351.962.552.663.323.763.7813.3514.5514.7515.0215.3720.2922.7923.0723.27
0000.010.040.060.050.050.050.320.260.340.530.710.930.720.770.921.161.922.453.635.116.5711.5914.61.8331.6642.6468.95122.61
000.010.231.460.770.430.370.340.710.770.991.322.164.025.057.7911.2615.5323.1829.0437.6271.1187.55128.91188.46258.97315.88355.5434.03588.96
00.010.150.652.472.141.641.992.163.253.74.366.498.3113.8118.825.2832.5640.1654.5159.0975.06118.15162.65225.25321.2420.55462.68527.85624.89750.31
                               
1.080.17133.453.573.7344444445555555555555108109111112
00.010.070.31.191.341.461.651.92.132.262.523.064.125.746.336.998.359.5711.1413.3917.1921.3926.7933.6642.8755.5475.0799.03120.86140.02
-0-0.01-0.04-0.16-0.88-2.29-2.86-3.01-2.97-2.39-2.03-1.84-1.38-0.730.171.321.961.922.191.952.554.928.6419.6331.2252.5585.9283.19113.62172.87250.54
0-0-00-0.05-0.02-0.0500.040.030.01-00.01-0.12-0.06-0.2-0.33-0.25-0.19-0.51-0.72-1-0.47-1.04-0.99-0.18-1.38-4.49-3.04-0.0328.23
00000000000000013101121-116-1600000000
000.030.140.27-0.97-1.44-1.35-1.04-0.230.250.681.73.275.867.468.6310.0311.5812.5815.2221.1229.5545.3963.995.24140.08153.88209.71293.81418.9
000.030.110.460.490.440.620.821.141.371.822.83.595.618.0511.1513.3215.1316.4620.425.3134.6238.1947.1872.5478.6679.684.9894.36121.91
000.010.050.20.340.370.390.390.440.530.720.90.91.251.863.754.894.956.217.278.5411.9514.1621.2531.7740.9646.953.7760.1175.52
00000.050.130.090.050.040.040000.190.510.4600.791.161.823.124.775.16.548.199.7111.8313.2315.2318.120.58
00000000000000000000000000.731.0480.150.150
00000.010.020.010.0100000.020.0600001.743.63.15.26.229.511.1911.649.777.6610.86.70
000.050.160.730.970.921.071.251.621.92.533.714.757.3610.3714.91922.9828.0933.8943.8257.8868.3987.81126.39142.27155.39164.92179.43218.01
000.080.351.472.132.162.281.951.861.481.251.280.410.250.641.423.835.1812.4914.1815.2137.9339.7940.5153.2870.6185.2474.9968.9565.65
00000000000000000001.020.410.390.991.49000.490000
00000000000.070.150.290.490.940.921.211.532.252.172.894.76.89.4334.8748.1368.937686.0790.54123.32
000.080.351.472.132.162.281.951.861.551.41.570.91.191.562.635.367.4315.6817.4820.345.7250.7175.38101.41140.04161.24161.06159.49188.97
000.120.512.23.13.083.343.23.483.453.935.295.648.5611.9317.5224.3630.4143.7651.3664.12103.6119.1163.19227.79282.3316.63325.98338.92406.98
00.010.150.652.472.141.641.992.163.253.74.626.998.9114.4119.426.1634.394256.3466.5885.24133.15164.49227.09323.03422.39470.51535.69632.73825.88
Details

Balance Sheet

What Is the Balance Sheet?

The balance sheet is a financial snapshot of Amazon.com at a specific point in time. It follows the fundamental equation: Assets = Liabilities + Shareholders' Equity. Unlike the income statement (which covers a period), the balance sheet tells you what the company owns, what it owes, and what belongs to shareholders at a given date.

Assets

Current assets (cash, receivables, inventory) can be converted to cash within 12 months and indicate short-term liquidity. Non-current assets (property, equipment, intangible assets, goodwill) represent long-term investments. A high proportion of cash and short-term investments gives Amazon.com financial flexibility to weather downturns, fund acquisitions, or return capital to shareholders.

Liabilities

Current liabilities (accounts payable, short-term debt) are obligations due within one year. Non-current liabilities (long-term debt, pension obligations) are due further out. Key ratio to watch: the debt-to-equity ratio (Total Debt ÷ Shareholders' Equity). A ratio below 1.0 is generally healthy, meaning the company is funded more by equity than debt. Highly leveraged companies amplify both gains and losses.

Shareholders' Equity

Equity is the residual value belonging to shareholders after all debts are paid. It includes retained earnings (accumulated profits not paid out as dividends) and paid-in capital. Rising equity year over year is a positive sign — it means Amazon.com is building book value. Declining equity, especially when driven by losses or heavy share buybacks funded by debt, warrants closer scrutiny.

Key Ratios to Derive

From the balance sheet, you can calculate the current ratio (current assets ÷ current liabilities; above 1.5 is comfortable), book value per share (equity ÷ shares outstanding), and return on equity (net income ÷ equity; above 15 % is strong). Tracking these ratios over time reveals whether Amazon.com is strengthening or weakening its financial position.

 
NET INCOME (B USD)
DEPRECIATION (B USD)
DEFERRED TAXES (B USD)
CHANGES IN WORKING CAPITAL (B USD)
NON-CASH ITEM (B USD)
PAID INTEREST (B USD)
PAID TAXES (B USD)
NET CASH FLOW FROM OPERATING ACTIVITIES (B USD)
CAPITAL EXPENDITURES (M USD)
CASH FLOW FROM INVESTING ACTIVITIES (M USD)
CASH FLOW FROM OTHER INVESTING ACTIVITIES (B USD)
INTEREST INCOME AND EXPENSES (M USD)
NET DEBT CHANGE (B USD)
NET CHANGE IN EQUITY (M USD)
CASH FLOW FROM FINANCING ACTIVITIES (B USD)
CASH FLOW FROM OTHER FINANCING ACTIVITIES (M USD)
TOTAL DIVIDENDS PAID (M USD)
NET CHANGE IN CASH FLOW (B USD)
FREE CASH FLOW (M USD)
SHARE-BASED COMPENSATION (M USD)
1995199619971998199920002001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025
00-0.01-0.03-0.12-0.72-1.41-0.57-0.150.040.590.360.190.480.650.91.150.63-0.040.27-0.240.62.373.0310.0711.5921.3333.36-2.7230.4359.2577.67
00000.050.250.410.270.090.080.080.120.210.250.290.380.571.082.163.254.756.288.1211.4815.3421.7925.2534.341.9248.6652.865.76
0000000000-0.260.070.02-0.1-0.010.0800.14-0.27-0.16-0.320.08-0.25-0.030.440.8-0.55-0.31-8.15-5.88-4.6511.47
0000.030.070.220.180.040.040.060.10.150.280.830.711.611.581.461.520.770.972.563.85-0.24-1.04-2.4413.48-19.61-20.89-11.54-15.54-19.97
00000.030.180.720.150.260.310.110.120.10.140.330.660.611.151.642.473.184.646.098.3411.3313.6415.7611.3556.2147.346.0324.05
00000.030.030.070.110.110.120.110.110.090.070.060.030.010.010.030.10.090.480.50.651.431.561.631.772.143.112.361.95
000000000000.010.020.020.050.050.080.030.110.170.180.270.410.961.180.881.713.696.0411.1812.318.3
00-000.03-0.09-0.13-0.120.170.390.570.730.71.411.73.293.53.94.185.486.8412.0417.218.3730.7238.5166.0646.3346.7584.95115.88139.51
00-1-7-28-287-134-50-39-45-89-204-216-224-333-373-979-1,811-3,785-3,444-4,893-5,387-7,804-11,955-13,427-16,861-40,140-61,053-63,645-52,729-82,999-131,819
00-6-125-323-951163-253-121236-317-778-33342-1,199-2,337-3,360-1,930-3,595-4,276-5,065-6,450-9,516-27,084-12,369-24,281-59,611-58,154-37,601-49,833-94,342-142,545
00-0.01-0.12-0.3-0.660.3-0.2-0.080.28-0.23-0.57-0.120.27-0.87-1.96-2.38-0.120.19-0.83-0.17-1.06-1.71-15.131.06-7.42-19.472.926.042.9-11.34-10.73
00000000000000000000000000000000
0000.070.251.070.66-0.01-0.01-0.5-0.16-0.26-0.29-0.05-0.27-0.39-0.08-0.272.79-0.624.43-3.88-3.729.93-7.69-10.07-1.16.2915.72-15.88-11.819.66
018531464441161211636066-217-157-8900-277-960000000000-6,000000
000.010.130.251.10.690.110.11-0.33-0.1-0.19-0.40.05-0.2-0.280.18-0.482.26-0.544.43-3.88-3.729.93-7.69-10.07-1.16.299.72-15.88-11.819.66
000-2-7-35-16000001022571591052596242978600000000000
00000000000000000000000000000000
0000-0.040.060.69-0.280.20.360.2-0.290.011.520.230.680.331.492.820.575.91.333.761.9210.324.245.97-5.917.7819.648.427.79
0-0.28-3.35-6.922.7-377.93-265.2-170.1135.13346.06477.435294861,1811,3642,9202,5162,0923952,0311,9496,6529,3996,41017,29621,65325,924-14,726-16,89332,21732,8787,695
00000000000000000000000000000000

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Amazon.com stock margins

The Amazon.com margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Amazon.com. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Amazon.com.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2006
22.93 %
3.63 %
1.77 %
Jan 1, 2007
22.6 %
4.42 %
3.21 %
Jan 1, 2008
22.28 %
4.39 %
3.37 %
Jan 1, 2009
22.57 %
4.61 %
3.68 %
Jan 1, 2010
22.35 %
4.11 %
3.37 %
Jan 1, 2011
22.44 %
1.79 %
1.31 %
Jan 1, 2012
24.75 %
1.11 %
-0.06 %
Jan 1, 2013
27.23 %
1 %
0.37 %
Jan 1, 2014
29.48 %
0.2 %
-0.27 %
Jan 1, 2015
33.04 %
2.09 %
0.56 %
Jan 1, 2016
35.09 %
3.08 %
1.74 %
Jan 1, 2017
37.07 %
2.31 %
1.71 %
Jan 1, 2018
40.25 %
5.33 %
4.33 %
Jan 1, 2019
40.99 %
5.18 %
4.13 %
Jan 1, 2020
39.57 %
5.93 %
5.53 %

Amazon.com Stock Sales Revenue, EBIT, Earnings per Share

The Amazon.com earnings per share therefore indicates how much revenue Amazon.com has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Sales per Share
EBIT per share
Earnings per Share
Details
Date
Sales per Share
EBIT per share
Earnings per Share
Jan 1, 2006
1.26 USD
0.05 USD
0.02 USD
Jan 1, 2007
1.75 USD
0.08 USD
0.06 USD
Jan 1, 2008
2.22 USD
0.1 USD
0.07 USD
Jan 1, 2009
2.77 USD
0.13 USD
0.1 USD
Jan 1, 2010
3.75 USD
0.15 USD
0.13 USD
Jan 1, 2011
5.21 USD
0.09 USD
0.07 USD
Jan 1, 2012
6.74 USD
0.07 USD
-0 USD
Jan 1, 2013
8.01 USD
0.08 USD
0.03 USD
Jan 1, 2014
9.63 USD
0.02 USD
-0.03 USD
Jan 1, 2015
11.22 USD
0.23 USD
0.06 USD
Jan 1, 2016
14.05 USD
0.43 USD
0.24 USD
Jan 1, 2017
18.04 USD
0.42 USD
0.31 USD
Jan 1, 2018
23.29 USD
1.24 USD
1.01 USD
Jan 1, 2019
27.83 USD
1.44 USD
1.15 USD
Jan 1, 2020
37.85 USD
2.25 USD
2.09 USD

Amazon.com business model

Amazon is one of the largest online retailers worldwide and originated in the USA. The company was founded in 1994 as an online bookstore, but has since become a comprehensive marketplace that also offers many other products. The headquarters are located in Seattle, Washington. Amazon now employs over one million people and is also active in many other countries. The business model of Amazon is based on selling products on the internet - and it is extremely successful at that. The company is known for providing its customers with a huge selection of products and often having particularly low prices. Around 95% of the products on Amazon are sold by third-party sellers. However, Amazon also operates its own production and sales departments. One of Amazon's largest divisions is online shopping, where customers can buy products from numerous categories. In addition to books, Amazon also offers clothing, electronics, household appliances, cosmetics, toys, groceries, and many other products. There are both well-known brand-name products and products from less well-known manufacturers. Another business area of Amazon is video streaming, which offers customers a wide selection of movies and series. Music streaming is also part of the company's portfolio now. Music can be streamed on demand and live broadcasts of concerts and other events are also offered. Another product of Amazon is the voice control assistant Alexa, which is built into some of the company's own devices such as the Amazon Echo or Amazon Fire TV. Users can make requests or perform other actions by voice command. Alexa can, for example, provide weather forecasts or play music. In addition, Amazon has its own technology branches that deal with artificial intelligence, robotics, and cloud computing. This enables the company to be innovative in other areas as well, such as realizing deliveries by drones or self-driving delivery vans. A development that Amazon has strongly advanced in recent years is cloud computing. In this process, IT infrastructure and applications are no longer installed locally on one's own computer, but are centrally provided in the network. Amazon Web Services (AWS) has now become a leader in the cloud market and is also used by large companies and public institutions, for example. Another topic that Amazon has pushed forward in recent years is sustainability. The company announced that it aims to be carbon neutral by 2040. It also plans to develop more climate-friendly shipping options, such as the use of electric transporters and the possibility of delivering packages in bundles. Overall, Amazon has developed into one of the largest online retailers worldwide in recent years and is no longer just a pure book distributor. The company constantly drives new developments and also shows innovation in other areas. Despite some critical voices regarding working conditions and market dominance, Amazon remains an important marketplace for many people due to its wide range of products at low prices.

Amazon.com SWOT Analysis

Strengths

1. Strong brand recognition and reputation in the e-commerce market.

2. Extensive product offerings, including a wide range of categories.

3. Global presence with operations in numerous countries.

4. Robust and highly efficient logistics and distribution network.

5. Continuous focus on innovation and technology integration.

Weaknesses

1. Overreliance on third-party sellers, which can sometimes result in counterfeit or low-quality products.

2. Limited control over inventory management for third-party sellers.

3. Increasing competition in the e-commerce industry, particularly from brick-and-mortar retailers.

4. Controversies surrounding employee working conditions and treatment.

5. Relatively high dependency on online advertising for revenue generation.

Opportunities

1. Expansion into new markets and regions, especially emerging economies.

2. Growing demand for cloud computing services through Amazon Web Services (AWS).

3. Diversification into other industries, such as healthcare or financial services.

4. Increased adoption of voice-activated assistants and smart home devices.

5. Potential for further growth in the streaming and entertainment industry through Amazon Prime Video.

Threats

1. Intense competition from other major e-commerce players, such as Alibaba and Walmart.

2. Challenges in maintaining customer trust and data security.

3. Changing regulatory environment and potential antitrust concerns.

4. Negative impact of economic downturns and fluctuations in global markets.

5. Increasing public and government scrutiny regarding labor practices and tax evasion issues.

Amazon.com Segments

Amazon.com Revenue by Segment (1/4)

  • 3 Years

  • 5 Years

  • Max

Net service sales
Net product sales
Details
Date
Net service sales
Net product sales
Jan 1, 2018
90.97 B USD
141.92 B USD
Jan 1, 2019
120.11 B USD
160.41 B USD
Jan 1, 2020
170.15 B USD
215.92 B USD
Jan 1, 2021
228.04 B USD
241.79 B USD
Jan 1, 2022
271.08 B USD
242.9 B USD
Jan 1, 2023
318.9 B USD
255.89 B USD
Jan 1, 2024
365.65 B USD
272.31 B USD
Jan 1, 2025
420.66 B USD
296.27 B USD

Amazon.com Revenue by Segment (2/4)

  • 3 Years

  • 5 Years

  • Max

Online stores
Third-party seller services
AWS
Advertising services
Subscription services
Physical stores
Other
Details
Date
Online stores
Third-party seller services
AWS
Advertising services
Subscription services
Physical stores
Other
Jan 1, 2018
122.99 B USD
42.75 B USD
25.66 B USD
0 USD
14.17 B USD
17.22 B USD
10.11 B USD
Jan 1, 2019
141.25 B USD
53.76 B USD
35.03 B USD
0 USD
19.21 B USD
17.19 B USD
14.09 B USD
Jan 1, 2020
197.35 B USD
80.46 B USD
45.37 B USD
0 USD
25.21 B USD
16.23 B USD
21.45 B USD
Jan 1, 2021
222.08 B USD
103.37 B USD
62.2 B USD
31.16 B USD
31.77 B USD
17.08 B USD
2.18 B USD
Jan 1, 2022
220 B USD
117.72 B USD
80.1 B USD
37.74 B USD
35.22 B USD
18.96 B USD
4.25 B USD
Jan 1, 2023
231.87 B USD
140.05 B USD
90.76 B USD
46.91 B USD
40.21 B USD
20.03 B USD
4.96 B USD
Jan 1, 2024
247.03 B USD
156.15 B USD
107.56 B USD
56.21 B USD
44.37 B USD
21.22 B USD
5.43 B USD
Jan 1, 2025
269.29 B USD
172.16 B USD
128.73 B USD
68.64 B USD
49.62 B USD
22.56 B USD
5.94 B USD

Amazon.com Revenue by Segment (3/4)

  • Max

AWS
Details
Date
AWS
Jan 1, 2018
0 USD
Jan 1, 2019
0 USD
Jan 1, 2020
0 USD
Jan 1, 2021
0 USD
Jan 1, 2022
0 USD
Jan 1, 2023
90.76 B USD
Jan 1, 2024
0 USD
Jan 1, 2025
0 USD

Amazon.com Revenue by Segment (4/4)

  • 3 Years

  • 5 Years

  • Max

North America
International
AWS
Details
Date
North America
International
AWS
Jan 1, 2018
141.37 B USD
65.87 B USD
25.66 B USD
Jan 1, 2019
170.77 B USD
74.72 B USD
35.03 B USD
Jan 1, 2020
236.28 B USD
104.41 B USD
45.37 B USD
Jan 1, 2021
279.83 B USD
127.79 B USD
62.2 B USD
Jan 1, 2022
315.88 B USD
118.01 B USD
80.1 B USD
Jan 1, 2023
352.83 B USD
131.2 B USD
0 USD
Jan 1, 2024
387.5 B USD
142.91 B USD
107.56 B USD
Jan 1, 2025
426.31 B USD
161.89 B USD
128.73 B USD

Amazon.com Revenue by Region

  • 3 Years

  • 5 Years

  • Max

United States
Rest of world
Germany
United Kingdom
Japan
Details
Date
United States
Rest of world
Germany
United Kingdom
Japan
Jan 1, 2018
160.15 B USD
24.51 B USD
19.88 B USD
14.52 B USD
13.83 B USD
Jan 1, 2019
193.64 B USD
31.13 B USD
22.23 B USD
17.53 B USD
16 B USD
Jan 1, 2020
263.52 B USD
46.04 B USD
29.57 B USD
26.48 B USD
20.46 B USD
Jan 1, 2021
314.01 B USD
63.51 B USD
37.33 B USD
31.91 B USD
23.07 B USD
Jan 1, 2022
356.11 B USD
69.8 B USD
33.6 B USD
30.07 B USD
24.4 B USD
Jan 1, 2023
395.64 B USD
81.97 B USD
37.59 B USD
33.59 B USD
26 B USD
Jan 1, 2024
438.02 B USD
93.83 B USD
40.86 B USD
37.86 B USD
27.4 B USD
Jan 1, 2025
489.66 B USD
107.47 B USD
45.9 B USD
43.21 B USD
30.69 B USD

Amazon.com Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Amazon.com historical P/E ratio, EBIT multiple, and P/S ratio

Details

Historical Valuation Multiples

Price-to-Earnings Ratio (P/E)

The P/E ratio divides Amazon.com's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates Amazon.com's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots Amazon.com's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if Amazon.com grows earnings faster than its peers.

Amazon.com annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Amazon.com shares outstanding

The number of shares was Amazon.com in 2025 — This indicates how many shares 10.827 B is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2006
8.48 B base_Shares
Jan 1, 2007
8.48 B base_Shares
Jan 1, 2008
8.64 B base_Shares
Jan 1, 2009
8.84 B base_Shares
Jan 1, 2010
9.12 B base_Shares
Jan 1, 2011
9.22 B base_Shares
Jan 1, 2012
9.06 B base_Shares
Jan 1, 2013
9.3 B base_Shares
Jan 1, 2014
9.24 B base_Shares
Jan 1, 2015
9.54 B base_Shares
Jan 1, 2016
9.68 B base_Shares
Jan 1, 2017
9.86 B base_Shares
Jan 1, 2018
10 B base_Shares
Jan 1, 2019
10.08 B base_Shares
Jan 1, 2020
10.2 B base_Shares
Unfortunately, there are currently no price targets and forecasts available for Amazon.com.

Amazon.com Earnings Estimates

Amazon.com Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
2/5/20262.01USD215.54 BUSD2025 Q4
2/4/20262USD215.54 BUSD2025 Q4
1/29/20262USD215.54 BUSD2025 Q4
4/25/20240.69USD144.75 BUSD2024 Q1
1/31/20240.79USD169.04 BUSD2023 Q4
7/26/20230.41USD135.26 BUSD2023 Q2
4/26/20230.31USD128.75 BUSD2023 Q1
2/1/20230.2USD147.82 BUSD2022 Q4
10/27/20220.22USD129.37 BUSD2022 Q3
7/28/20220.15USD120.88 BUSD2022 Q2
...

EESG©

Eulerpool ESG Scorecard© for the Amazon.com stock

78/100
79
Environment
76
Social
80
Governance
E

Environment

20
Scope 1 - Direct Emissions14,220,000
Scope 2 - Indirect emissions from purchased energy2,760,000
Scope 3 - Indirect emissions within the value chain47,400,000
Total CO₂ emissions16,980,000
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees44.1
Percentage of women in management
Percentage of Asian employees14.4
Share of Asian management23
Percentage of Hispanic/Latino employees25.2
Hispano/Latino Management share12.3
Percentage of Black employees31.3
Black Management Share12.3
Percentage of white employees29.1
White Management Share50.6
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Amazon.com shareholders

% Name
8.90681%
Bezos (Jeffrey P)
Bezos (Jeffrey P)
7.80869%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
4.02297%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
3.45523%
State Street Investment Management (US)
State Street Investment Management (US)
3.00380%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
2.00164%
Geode Capital Management, L.L.C.
Geode Capital Management, L.L.C.
1.33297%
T. Rowe Price Associates, Inc.
T. Rowe Price Associates, Inc.
1.15512%
Norges Bank Investment Management (NBIM)
Norges Bank Investment Management (NBIM)
1.11799%
JP Morgan Asset Management
JP Morgan Asset Management
0.82715%
Invesco Capital Management (QQQ Trust)
Invesco Capital Management (QQQ Trust)
...

Amazon.com Executives and Management Board

DH

Mr. Douglas Herrington

(58)

Chief Executive Officer - Worldwide Amazon Stores

Compensation34.19 M USD
MG

Mr. Matthew Garman

Chief Executive Officer, Amazon Web Services

Compensation33.18 M USD
BO

Mr. Brian Olsavsky

(61)

Chief Financial Officer, Senior Vice President

Compensation25.72 M USD
DZ

Mr. David Zapolsky

(61)

Senior Vice President - Global Public Policy, General Counsel

Compensation25.72 M USD
JB

Mr. Jeffrey Bezos

(61)

Executive Chairman of the Board, Founder · since 1994

Compensation1.68 M USD

Amazon.com Supply Chain

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Most common questions regarding Amazon.com

The business model of Amazon is primarily focused on e-commerce and cloud computing. Amazon operates as an online marketplace, providing a platform for individuals and businesses to sell their products. The company also manufactures and sells consumer electronics, such as the Kindle e-reader and Fire tablet. In addition, Amazon offers cloud computing services through its Amazon Web Services (AWS) division, providing companies with on-demand computing resources. Through its business model, Amazon aims to offer a wide selection of products, convenient and fast delivery options, competitive pricing, and exceptional customer service.

All fundamentals about Amazon.com

Our stock analysis for Amazon.com Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Amazon.com Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.