Pureprofile Stock

Pureprofile CROIC

The Cash Return on Invested Capital (CROIC) of Pureprofile (PPL.AX) as of Sep 4, 2026 is 20.65 %. In the previous year, Cash Return on Invested Capital (CROIC) was 11.71 % — a change of 76.43% (higher).

CROIC

20.65 %

YoY

76.43%

Last updated:

Cash Return on Invested Capital (CROIC) of Pureprofile is 2026 20.65 % . Cash Return on Invested Capital (CROIC) of Pureprofile was 2025 11.71 % . It decreases by 76.43% higher compared to the previous year.

The Pureprofile CROIC history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

CROIC
Date
CROIC
Jan 1, 2018
-30.32 AUD
Jan 1, 2019
-41.69 AUD
Jan 1, 2020
-26.05 AUD
Jan 1, 2021
3.33 AUD
Jan 1, 2022
19.08 AUD
Jan 1, 2023
0.35 AUD
Jan 1, 2024
11.71 AUD
Jan 1, 2025
20.65 AUD
The Pureprofile CROIC history
YEARCROICYoY
20.65 %+76.43%
11.71 %+3,230.99%
0.35 %-98.16%
19.08 %+473.09%
3.33 %-112.78%
-26.05 %-37.52%
-41.69 %+37.53%
-30.32 %+272.44%
-8.14 %-76.16%
-34.14 %+80.45%
-18.92 %
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Pureprofile Stock analysis

What does Pureprofile do? Pureprofile Ltd is an Australian company that was founded in 2000. The company's vision is to help people better understand their digital lives in order to provide them with personalized and relevant experiences. The company's headquarters are located in Sydney, Australia. It is also active in other countries such as the United States, the United Kingdom, India, and New Zealand. Pureprofile's business model is based on creating detailed profiles of users' interests and preferences. The company collects data on users' internet behavior, including visited websites, purchases, and interactions on social media. Pureprofile then uses this data to deliver personalized advertisements and recommendations to users. The company collaborates with various market research companies and advertising clients who are interested in this data. Pureprofile's various divisions include Market Research, Advertising, and Data Solutions. In the Market Research field, the company offers its clients a variety of services, including online surveys, focus groups, data analysis, and consulting services. This allows clients to gain valuable insights into consumer attitudes and behaviors. In the Advertising division, Pureprofile offers personalized advertising for brands and companies. The company uses its extensive data to create ads that are tailored to users' interests and needs. With this approach, advertising clients can make their marketing campaigns more effective and reach targeted audiences. Data Solutions is the third division of Pureprofile and deals with integrating data into the company. Clients can gather, analyze, and integrate data from various sources to make informed business decisions. In addition to these divisions, Pureprofile also offers a range of products aimed at helping users improve their digital profiles. This includes the Pureprofile Dashboard, which provides users with insights into their data and allows them to update and customize their profiles. Another product offered by Pureprofile is the Pureprofile Rewards program. Users can earn points by participating in surveys and other activities. These points can then be redeemed for rewards such as vouchers and discounts. Pureprofile is a company that specializes in personalized and relevant experiences for users. The company collects data on users' internet behavior and uses it to deliver personalized advertising and recommendations. With its various divisions and products, Pureprofile offers its clients a wide range of services. Pureprofile is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Pureprofile stock

Cash Return on Invested Capital (CROIC) of Pureprofile is 20.65 % in 2026.

Cash Return on Invested Capital (CROIC) of Pureprofile changed from 11.71 % to 20.65 %, representing a 76.43% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Cash Return on Invested Capital (CROIC) Pureprofile since 2006 – with annual values, charts, and detailed analysis.

CROIC measures the cash return generated on invested capital. Unlike ROIC, it uses free cash flow instead of accounting earnings, providing a purer profitability measure.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Cash Return on Invested Capital (CROIC)'s Pureprofile with sector peers and the industry average to assess whether it is attractive.

To evaluate Cash Return on Invested Capital (CROIC)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Cash Return on Invested Capital (CROIC).

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Profitability — Pureprofile

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