Adtraction Group

Adtraction Group ROCE

The Return on Capital Employed (ROCE) of Adtraction Group (ADTR.ST) as of Oct 17, 2026 is -7.82 %. In the previous year, Return on Capital Employed (ROCE) was -6.81 % — a change of 14.69% (lower).

ROCE

-7.82 %

YoY

14.69%

Last updated:

In 2025, Adtraction Group's return on capital employed (ROCE) was -7.82 %, a 14.69% increase from the -6.81 % ROCE in the previous year.

The Adtraction Group ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
77.36 SEK
Jan 1, 2019
85.57 SEK
Jan 1, 2020
60.94 SEK
Jan 1, 2021
20.21 SEK
Jan 1, 2022
15.83 SEK
Jan 1, 2023
2.23 SEK
Jan 1, 2024
-6.81 SEK
Jan 1, 2025
-7.82 SEK
The Adtraction Group ROCE history
YEARROCEYoY
-7.82 %+14.69%
-6.81 %-406.26%
2.23 %-85.94%
15.83 %-21.67%
20.21 %-66.84%
60.94 %-28.79%
85.57 %+10.61%
77.36 %—

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Adtraction Group Stock analysis

What does Adtraction Group do? Adtraction Group AB, based in Stockholm, Sweden, operates in the Communication Services sector within the Media industry. The company provides a marketing platform connecting advertisers seeking to boost sales with partners like digital magazines, influencers, and price comparison sites. Adtraction functions as a marketplace where advertisers pay commissions through the platform upon successful sales generation. The firm has local offices across eleven European countries, with its headquarters in Stockholm. Adtraction Group is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Adtraction Group's Return on Capital Employed (ROCE)

Adtraction Group's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Adtraction Group's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Adtraction Group's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Adtraction Group’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Adtraction Group stock

Return on Capital Employed (ROCE) of Adtraction Group is -7.82 % in 2025.

Return on Capital Employed (ROCE) of Adtraction Group changed from -6.81 % to -7.82 %, representing a 14.69% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Adtraction Group since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Adtraction Group with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Adtraction Group

All Key Metrics — Adtraction Group