Adtraction Group

Adtraction Group ROCE

The Return on Capital Employed (ROCE) of Adtraction Group (ADTR.ST) as of Oct 28, 2026 is -7.82 %. In the previous year, Return on Capital Employed (ROCE) was -6.81 % — a change of 14.69% (lower).

ROCE

-7.82 %

YoY

14.69%

Last updated:

In 2025, Adtraction Group's return on capital employed (ROCE) was -7.82 %, a 14.69% increase from the -6.81 % ROCE in the previous year.

The Adtraction Group ROCE history

  • 3 Years

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  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
77.36 SEK
Jan 1, 2019
85.57 SEK
Jan 1, 2020
60.94 SEK
Jan 1, 2021
20.21 SEK
Jan 1, 2022
15.83 SEK
Jan 1, 2023
2.23 SEK
Jan 1, 2024
-6.81 SEK
Jan 1, 2025
-7.82 SEK
The Adtraction Group ROCE history
YEARROCEYoY
-7.82 %+14.69%
-6.81 %-406.26%
2.23 %-85.94%
15.83 %-21.67%
20.21 %-66.84%
60.94 %-28.79%
85.57 %+10.61%
77.36 %—

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Adtraction Group Stock analysis

What does Adtraction Group do? Adtraction Group AB provides marketing assistance to businesses and organizations through a platform connecting advertisers seeking to boost sales with partners like digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction operates as a marketplace where advertisers pay commissions via the platform when sales are generated through partner channels. The company serves two verticals: e-commerce and finance, with local offices across eleven European countries, including its Stockholm headquarters. Adtraction's revenue comes from commission fees earned on transactions facilitated through its platform, targeting businesses in e-commerce and finance sectors that require digital marketing solutions. The company's platform functions as a marketplace for digital marketing, linking advertisers with various content-driven partners. Adtraction generates income through commission-based payments from advertisers when their campaigns lead to sales via partner networks. This model serves businesses in e-commerce and finance, leveraging partnerships with digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites to drive revenue for both advertisers and partners. Adtraction's operations span eleven European countries, supporting its marketplace model across multiple regions. Adtraction Group AB's business model relies on facilitating digital marketing campaigns between advertisers and partners, with revenue derived from commission fees on successful sales. The company focuses on e-commerce and finance verticals, connecting advertisers with partners such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction's platform enables advertisers to pay for performance-based marketing, where partners earn revenue by promoting products to their audiences. The company's presence in eleven European countries supports its marketplace operations, ensuring regional accessibility for both advertisers and partners. Adtraction Group is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Adtraction Group's Return on Capital Employed (ROCE)

Adtraction Group's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Adtraction Group's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Adtraction Group's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Adtraction Group’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Adtraction Group stock

Return on Capital Employed (ROCE) of Adtraction Group is -7.82 % in 2025.

Return on Capital Employed (ROCE) of Adtraction Group changed from -6.81 % to -7.82 %, representing a 14.69% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Adtraction Group since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Adtraction Group with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Adtraction Group

ROEROAROCEROICAsset TurnoverInventory TurnoverReceivables TurnoverDays Sales OutstandingDays Inventory OutstandingDays Payable OutstandingCash Conversion CycleCROICGross Profit/AssetsFixed Asset TurnoverEquity TurnoverWorking Capital TurnoverPayables TurnoverCapital IntensityReceivables/RevenueInventory/RevenueEBIT/Assets

All Key Metrics — Adtraction Group