Adtraction Group

Adtraction Group Equity

The The Equity of Adtraction Group (ADTR.ST) as of Oct 28, 2026 is 210.37 M SEK. In the previous year, The Equity was 276.47 M SEK — a change of -23.91% (lower).

Equity

210.37 MSEK

YoY

-23.91%

Last updated:

In 2025, Adtraction Group's equity was 210.37 M SEK, a -23.91% increase from the 276.47 M SEK equity in the previous year.

The Adtraction Group Equity history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Equity
Date
Equity
Jan 1, 2018
26.86 M SEK
Jan 1, 2019
28.26 M SEK
Jan 1, 2020
32.22 M SEK
Jan 1, 2021
125.19 M SEK
Jan 1, 2022
150.88 M SEK
Jan 1, 2023
311.31 M SEK
Jan 1, 2024
276.47 M SEK
Jan 1, 2025
210.37 M SEK
The Adtraction Group Equity history
YEAREquityYoY
210.37 MSEK-23.91%
276.47 MSEK-11.19%
311.31 MSEK+106.32%
150.88 MSEK+20.53%
125.19 MSEK+288.58%
32.22 MSEK+13.99%
28.26 MSEK+5.24%
26.86 MSEK—

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Adtraction Group Stock analysis

What does Adtraction Group do? Adtraction Group AB provides marketing assistance to businesses and organizations through a platform connecting advertisers seeking to boost sales with partners like digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction operates as a marketplace where advertisers pay commissions via the platform when sales are generated through partner channels. The company serves two verticals: e-commerce and finance, with local offices across eleven European countries, including its Stockholm headquarters. Adtraction's revenue comes from commission fees earned on transactions facilitated through its platform, targeting businesses in e-commerce and finance sectors that require digital marketing solutions. The company's platform functions as a marketplace for digital marketing, linking advertisers with various content-driven partners. Adtraction generates income through commission-based payments from advertisers when their campaigns lead to sales via partner networks. This model serves businesses in e-commerce and finance, leveraging partnerships with digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites to drive revenue for both advertisers and partners. Adtraction's operations span eleven European countries, supporting its marketplace model across multiple regions. Adtraction Group AB's business model relies on facilitating digital marketing campaigns between advertisers and partners, with revenue derived from commission fees on successful sales. The company focuses on e-commerce and finance verticals, connecting advertisers with partners such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction's platform enables advertisers to pay for performance-based marketing, where partners earn revenue by promoting products to their audiences. The company's presence in eleven European countries supports its marketplace operations, ensuring regional accessibility for both advertisers and partners. Adtraction Group is one of the most popular companies on Eulerpool.

Equity Details

Analyzing Adtraction Group's Equity

Adtraction Group's equity represents the ownership interest in the company, calculated as the difference between total assets and total liabilities. It reflects the residual claim by shareholders on the company’s assets after all debts have been paid. Understanding Adtraction Group's equity is essential for assessing its financial health, stability, and value to shareholders.

Year-to-Year Comparison

Evaluating Adtraction Group's equity over successive years offers insights into the company's growth, profitability, and capital structure. Increasing equity indicates an enhancement in net assets and financial health, while decreasing equity could point to rising debts or operational challenges.

Impact on Investments

Adtraction Group's equity is a crucial element for investors, influencing the company's leverage, risk profile, and return on equity (ROE). Higher equity levels generally suggest lower risk and enhanced financial stability, making the company a potentially attractive investment opportunity.

Interpreting Equity Fluctuations

Fluctuations in Adtraction Group’s equity can arise from various factors, including changes in net income, dividend payments, and issuance or buyback of shares. Investors analyze these shifts to gauge the company's financial performance, operational efficiency, and strategic financial management.

Frequently Asked Questions about Adtraction Group stock

The Equity of Adtraction Group is 210.37 M SEK in 2025.

The Equity of Adtraction Group changed from 276.47 M SEK to 210.37 M SEK, representing a -23.91% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of The Equity Adtraction Group since 2006 – with annual values, charts, and detailed analysis.

The Equity's SEK is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track The Equity's Adtraction Group historically and in real time.

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Balance Sheet — Adtraction Group

All Key Metrics — Adtraction Group