Adtraction Group

Adtraction Group P/B

The P/B (Price-to-Book Ratio) of Adtraction Group (ADTR.ST) as of Nov 4, 2026 is 2.59. In the previous year, P/B (Price-to-Book Ratio) was 1.97 — a change of 31.42% (higher).

P/B

2.59

YoY

31.42%

Last updated:

P/B (Price-to-Book Ratio) of Adtraction Group is 2025 2.59 . P/B (Price-to-Book Ratio) of Adtraction Group was 2024 1.97 . It decreases by 31.42% higher compared to the previous year.

The Adtraction Group P/B history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

P/B
Date
P/B
Jan 1, 2018
20.28 SEK
Jan 1, 2019
19.27 SEK
Jan 1, 2020
16.91 SEK
Jan 1, 2021
4.35 SEK
Jan 1, 2022
3.61 SEK
Jan 1, 2023
1.75 SEK
Jan 1, 2024
1.97 SEK
Jan 1, 2025
2.59 SEK
The Adtraction Group P/B history
YEARP/BYoY
2.59+31.42%
1.97+12.60%
1.75-51.53%
3.61-17.03%
4.35-74.27%
16.91-12.27%
19.27-4.98%
20.28—

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Adtraction Group Stock analysis

What does Adtraction Group do? Adtraction Group AB provides marketing assistance to businesses and organizations through a platform connecting advertisers seeking to boost sales with partners like digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction operates as a marketplace where advertisers pay commissions via the platform when sales are generated through partner channels. The company serves two verticals: e-commerce and finance, with local offices across eleven European countries, including its Stockholm headquarters. Adtraction's revenue comes from commission fees earned on transactions facilitated through its platform, targeting businesses in e-commerce and finance sectors that require digital marketing solutions. The company's platform functions as a marketplace for digital marketing, linking advertisers with various content-driven partners. Adtraction generates income through commission-based payments from advertisers when their campaigns lead to sales via partner networks. This model serves businesses in e-commerce and finance, leveraging partnerships with digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites to drive revenue for both advertisers and partners. Adtraction's operations span eleven European countries, supporting its marketplace model across multiple regions. Adtraction Group AB's business model relies on facilitating digital marketing campaigns between advertisers and partners, with revenue derived from commission fees on successful sales. The company focuses on e-commerce and finance verticals, connecting advertisers with partners such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction's platform enables advertisers to pay for performance-based marketing, where partners earn revenue by promoting products to their audiences. The company's presence in eleven European countries supports its marketplace operations, ensuring regional accessibility for both advertisers and partners. Adtraction Group is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Adtraction Group stock

P/B (Price-to-Book Ratio) of Adtraction Group is 2.59 in 2025.

P/B (Price-to-Book Ratio) of Adtraction Group changed from 1.97 to 2.59, representing a 31.42% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of P/B (Price-to-Book Ratio) Adtraction Group since 2006 – with annual values, charts, and detailed analysis.

The Price-to-Book ratio compares a company's market price to its book value. A low P/B may indicate an undervalued stock, while a high P/B could suggest overvaluation or strong growth expectations.

P/B = Stock Price / Book Value per Share

To evaluate P/B (Price-to-Book Ratio)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for P/B (Price-to-Book Ratio).

A 'good' varies by industry and company stage. On Eulerpool, you can compare P/B (Price-to-Book Ratio)'s Adtraction Group with sector peers and the industry average to assess whether it is attractive.

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Valuation — Adtraction Group

All Key Metrics — Adtraction Group