Adtraction Group

Adtraction Group Goodwill

The Goodwill of Adtraction Group (ADTR.ST) as of Nov 3, 2026 is 68.48 M SEK. In the previous year, Goodwill was 104.32 M SEK — a change of -34.36% (lower).

Goodwill

68.48 MSEK

YoY

-34.36%

Last updated:

Goodwill of Adtraction Group is 2025 68.48 M SEK. Goodwill of Adtraction Group was 2024 104.32 M SEK. It decreases by -34.36% lower compared to the previous year.

The Adtraction Group Goodwill history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Goodwill
Date
Goodwill
Jan 1, 2018
23,756.00 SEK
Jan 1, 2019
0.00 SEK
Jan 1, 2020
20.28 M SEK
Jan 1, 2021
30.29 M SEK
Jan 1, 2022
25.35 M SEK
Jan 1, 2023
122.85 M SEK
Jan 1, 2024
104.32 M SEK
Jan 1, 2025
68.48 M SEK
The Adtraction Group Goodwill history
YEARGoodwillYoY
68.48 MSEK-34.36%
104.32 MSEK-15.09%
122.85 MSEK+384.66%
25.35 MSEK-16.32%
30.29 MSEK+49.39%
20.28 MSEK—
0.00SEK-100.00%
23,756.00SEK—

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Adtraction Group Stock analysis

What does Adtraction Group do? Adtraction Group AB provides marketing assistance to businesses and organizations through a platform connecting advertisers seeking to boost sales with partners like digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction operates as a marketplace where advertisers pay commissions via the platform when sales are generated through partner channels. The company serves two verticals: e-commerce and finance, with local offices across eleven European countries, including its Stockholm headquarters. Adtraction's revenue comes from commission fees earned on transactions facilitated through its platform, targeting businesses in e-commerce and finance sectors that require digital marketing solutions. The company's platform functions as a marketplace for digital marketing, linking advertisers with various content-driven partners. Adtraction generates income through commission-based payments from advertisers when their campaigns lead to sales via partner networks. This model serves businesses in e-commerce and finance, leveraging partnerships with digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites to drive revenue for both advertisers and partners. Adtraction's operations span eleven European countries, supporting its marketplace model across multiple regions. Adtraction Group AB's business model relies on facilitating digital marketing campaigns between advertisers and partners, with revenue derived from commission fees on successful sales. The company focuses on e-commerce and finance verticals, connecting advertisers with partners such as digital magazines, influencers, bloggers, forums, mobile apps, and price comparison sites. Adtraction's platform enables advertisers to pay for performance-based marketing, where partners earn revenue by promoting products to their audiences. The company's presence in eleven European countries supports its marketplace operations, ensuring regional accessibility for both advertisers and partners. Adtraction Group is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Adtraction Group stock

Goodwill of Adtraction Group is 68.48 M SEK in 2025.

Goodwill of Adtraction Group changed from 104.32 M SEK to 68.48 M SEK, representing a -34.36% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Goodwill Adtraction Group since 2006 – with annual values, charts, and detailed analysis.

Goodwill is the premium paid above fair market value in an acquisition. It represents intangible value such as brand recognition, customer relationships, and intellectual property.

Goodwill's SEK is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track Goodwill's Adtraction Group historically and in real time.

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Balance Sheet — Adtraction Group

All Key Metrics — Adtraction Group