The Clorox Co is an American company that manufactures and distributes cleaning and hygiene products. It was founded in 1913 by engineer Archibald Taft in California under the name Electro-Alkaline Company. The name was later changed to Clorox Chemical Company, with a focus on the bleach chlorine oxide, also known as "Clorox." Through continuous research and product development, Clorox Co has become one of the leading companies in the industry. Its business model is based on offering a wide range of products for everyday life to help customers keep their environment clean and hygienic. Clorox Co has four main business areas: household cleaning, professional cleaning, food products, and Personal Protective Equipment (PPE). In the household cleaning sector, the company offers products such as bleach, cleaning sprays and wipes, mold removers, and toilet cleaners. Professional cleaning products include cleaning agents and systems for use in hospitals, schools, and other facilities. In the food sector, Clorox focuses on brands such as Hidden Valley, K C Masterpiece, and Brita water filter products. Personal protective equipment refers to products such as masks and gloves. Clorox's most well-known product is Clorox bleach, which is offered in various forms. It helps remove stains, protects against bacteria, and brightens textile materials. Over the years, the company has expanded its product portfolio to include a variety of cleaning products tailored to customer needs. An important development in Clorox's history was its expansion abroad, particularly in countries such as Canada, Latin America, and Europe. Introducing Clorox products in these markets allowed the company to further expand its business and achieve a larger global presence. Another important step was acquiring other companies. Over the years, Clorox has made several acquisitions to expand its business and increase its customer base. One of the largest acquisitions was the purchase of Procter & Gamble's former subsidiary, Clairol. This acquisition allowed Clorox to expand its offering of hair care products. In recent years, Clorox has also heavily invested in research and development to make its range of products even more effective and customer-friendly. The company has also recognized the importance of ecological and sustainable products and now offers a variety of environmentally friendly and sustainable products, such as Green Works cleaning agents. In summary, Clorox Co is one of the most well-known and successful brands in the cleaning and hygiene industry. Through continuous innovation and expansion of its product portfolio, the company has gained a leading position in the industry. With a wide range of products and services tailored to customer needs, Clorox offers innovative solutions for everyday use. Clorox je jedna od najpopularnijih kompanija na Eulerpool.com.