Matichon PCL is a leading media company in Thailand that focuses on providing news, entertainment, and education. The company is divided into several business sectors, including publishing, broadcasting, digital media, and education. Each division offers a range of products that meet the needs of the target audience.
In publishing, Matichon PCL has several magazines and newspapers in its portfolio, including the popular daily newspaper "Matichon Daily," which has been published in Thailand since 1978. Other publications include "Khaosod Daily," "Prachachat Business," "Chef," and "Pret A Manger." The Chef magazine focuses on gourmet and restaurant topics, while "Pret A Manger" acts as a fashion and lifestyle magazine.
Matichon PCL offers broadcasting services, including operating radio stations and television channels. The radio stations include Cool Fahrenheit 93.5 FM, Chill FM 89, and Ez FM 105.5. The company also operates the TNN24 television channel, which focuses on current news and events. Additionally, Matichon PCL is also the organizer of concerts and other entertainment events.
In the digital media division, Matichon PCL is a leading provider of online news in Thailand. The company's digital presence includes a variety of platforms such as websites, mobile applications, and social media. The "Khaosod" online platform is one of the most visited news sources in Thailand, providing current news, opinions, and analysis on politics, economy, and culture.
Matichon PCL is also involved in the education sector, offering various educational programs. The company operates the "Matichon Academy," an institution that focuses on providing training and further education for professionals and executives. The program covers various topics such as management, marketing, accounting, and technical training.
Matichon PCL's business model is based on the principle of integrating media products and services. This gives the company a competitive advantage by offering a comprehensive media package of print, broadcasting, digital media, and education. The company also has a strong presence in the online world, where it competes with some of the largest online media globally.
Matichon PCL remains a leader in the media industry by combining traditional print media with modern digital media and providing high-quality, relevant, and current content and information. The company understands the needs of the audience and quickly responds to trends and changes in the media and entertainment industries. Matichon PCL has established itself as a market leader in Thailand and is expected to continue growing in the future as it strives to expand and improve its products and services to maintain a leading position in the media industry.