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Ebiquity PLC is a global company specializing in marketing analytics and media intelligence. It was founded in 1997 in the UK and has since expanded to have headquarters in London, England, and offices in North and South America, Europe, and Asia. Ebiquity partners with leading international brands, advertising agencies, media companies, and consumer firms.
The company's business model focuses on evidence-based analysis, data, and consultancy services to help clients maximize their marketing budgets and campaign effectiveness. Ebiquity offers a range of services to support professionals in marketing, media, advertising, and communications planning and implementation. It has two main divisions: media intelligence and marketing effectiveness analysis.
In the media intelligence division, Ebiquity provides comprehensive, data-driven insights into the performance of media campaigns. It offers analysis tools, benchmarks, and best practices to ensure clients meet their engagement goals and optimize their advertising spending. The marketing effectiveness analysis division helps clients evaluate the impact of their marketing campaigns on customer loyalty, sales, brand awareness, and consumer behavior. Ebiquity utilizes real-time data sources, tools, and machine learning models to provide meaningful insights and recommendations.
The company's products and services range from media monitoring and measurement for digital, TV, and radio campaigns to strategy and planning consultancy. Examples of these offerings include media management, daily monitoring of media trends with custom analysis, advertising effectiveness analysis, creative testing tools, and benchmarking services for media planning evaluation.
In conclusion, Ebiquity PLC is an international company specializing in marketing analytics and media intelligence. Its evidence-based analysis, data, and consultancy approach are used to support clients in the planning, implementation, and evaluation of marketing and advertising campaigns. With offices in various regions, Ebiquity is a trusted partner for leading global brands, advertising agencies, media companies, and consumer firms. Ebiquity je eno izmed najbolj priljubljenih podjetij na Eulerpool.com.