Outbrain Záväzky 2024

Čo robí Outbrain?

Outbrain Inc was founded in Israel in 2006 and has become one of the leading providers of content marketing solutions. The company has offices in several countries and now serves over 55 countries worldwide. Outbrain has delivered over 275 billion recommendations and has gained a strong leadership position in the industry. Outbrain's business model focuses on content distribution. The company offers media companies a platform to distribute their content to a wide audience. Outbrain uses a special technology based on user behavior to encourage users to consume more content and stay on the same portal. This keeps users on the page longer, which is economically beneficial for the publisher. Outbrain employs a dual approach, as media companies can recommend their own content and users are also offered sponsored content. Outbrain's platform can be used by customers in various industries. The service is particularly aimed at media companies looking to generate more traffic to their websites and increase revenue. Other sectors, such as e-commerce and the financial sector, can also benefit from Outbrain's content marketing solutions. Outbrain offers solutions in various areas. For example, the company provides a solution called "Outbrain Amplify" aimed at media companies. This service ensures that content is more visible and accessible on different portals. This technology allows for more effective targeting of audiences. Another solution is "Outbrain Native," a tool that helps companies increase their reach when needed. This technology allows companies to make their campaigns even more efficient. Outbrain also offers various products, including the "Outbrain Widget," which is integrated into the content and recommends users additional thematically similar content from the website. This increases traffic and the time spent on the website. Another product line from Outbrain is "Outbrain Ads," which are aimed at companies and agencies. With these ads, companies can engage their audience in a creative and targeted way. Outbrain heavily relies on technology for its services. To provide users with the most accurate recommendations, a special recommendation system based on machine learning and artificial intelligence is used. The system learns from user behavior and interaction with the content. Overall, Outbrain has experienced strong growth since its inception. The company has received numerous awards and recognition, including the Red Herring Top 100 Award, the TechCrunch Europe Award, and the Deloitte Technology Fast 50 Award. Additionally, Outbrain partners with many well-known clients, including The New York Times, CNN, Der Spiegel, and many more. The company has expanded its business in recent years and is now one of the key providers of content marketing solutions. Outbrain ist eines der beliebtesten Unternehmen auf Eulerpool.com.