Viveve Medical Inc. is an innovative and advanced company in the field of medical technology, specializing in the development and marketing of devices and products for the treatment of sexual dysfunction, incontinence, and other women-specific health problems. The main product of Viveve Medical Inc. is the Viveve System, a non-invasive method for strengthening and tightening vaginal tissue through collagen stimulation. The Viveve System uses targeted radiofrequency energy to stimulate collagen production and firm the vaginal tissue, resulting in improved sexual function, better bladder control, and reduced risk of vaginal dryness. Additionally, Viveve Medical Inc. offers a range of products to improve female health and well-being, including feminine hygiene products, treatments for menstrual discomfort and post-menopausal symptoms, and contraceptive products. The business activities of Viveve Medical Inc. are conducted in three main segments: Cardiovascular/International Markets, US Business, and OEM (Original Equipment Manufacturer). In the Cardiovascular/International Markets segment, the company's activities are focused on marketing its products and services in international markets, as well as developing product and service offerings for cardiovascular diseases. The US Business segment focuses on marketing the Viveve System in the American market and developing new products for marketing in the US. In this segment, Viveve offers a range of services to ensure product quality, reliability, and safety. The OEM segment deals with the development and provision of solutions for custom product needs and requirements of international partners and customers. The company offers customized products and services to meet the needs of its customers. Overall, Viveve Medical Inc.'s business model is focused on providing innovative and high-quality products and services in the field of female health and well-being. By diversifying its activities in various business areas and focusing on the development and marketing of new products and services, Viveve Medical Inc. is well positioned to further expand its leading position in the medical technology industry.