Bayu Buana Tbk PT is a well-known Indonesian travel company based in Jakarta. It was founded in 1972 and has become one of the leading providers of travel and tourism products in the country over the past few decades. The company's business model is based on providing a wide range of travel and tourism services to customers in Indonesia and worldwide. The different divisions of Bayu Buana Tbk PT include inbound and outbound travel, hotel bookings, car rentals, cruises, charter flights, and events. Inbound travel refers to services provided to customers traveling to Indonesia, while outbound travel provides services to customers who want to leave the country to visit other countries. The inbound travel products of Bayu Buana Tbk PT include packages for cultural tours, city tours, adventure tours, honeymoon trips, group tours, and custom tours of Indonesia. These range from short trips to comprehensive tours that can last weeks to months to discover the country's gems. Products such as insured baggage and overseas travel health insurance complement the offering. The outbound tours of Bayu Buana Tbk PT include hundreds of destinations in Europe, Asia, Australia, America, and Africa, and include package tours, leisure and cultural packages, group tours, and custom trips. The packages include flights, hotels, transfers, meals, tours, and tickets to viewpoints and other attractions. Bayu Buana Tbk PT also offers extensive car rental options, allowing customers to rent cars for private or public services. Customers can choose their preferred type of vehicle from various categories such as compact cars, luxury cars, or minibusses. There are also special offers for short-term or long-term rentals. The company also offers cruise packages for customers who want to travel on luxury ships. These include exploring cruise destinations in Indonesia, Asia, and other parts of the world. Customers also have the opportunity to customize their own cruises. Bayu Buana Tbk PT has also recently developed its event management services. It offers event planning and management services for events such as conferences, exhibitions, incentive travel, and corporate events. With its expertise in the travel industry and its extensive networks, Bayu Buana Tbk PT can offer customers an effective and efficient solution for their event requirements. Through collaborations with several hotels and airlines, Bayu Buana Tbk PT has gained an excellent reputation and has been able to strengthen its market position. The company has also set up an online booking service for customers to ensure they have a fast and user-friendly way to make their travel bookings anytime and anywhere. The business model of Bayu Buana Tbk PT is one of the reasons for the company's success. It offers a wide range of travel and tourism products for customers traveling to Indonesia or wanting to leave the country. By continuously adapting to the needs and desires of its customers, the company is able to achieve the highest customer satisfaction and expand its growth potential.