Vera Bradley ROCE 2025

Cosa fa Vera Bradley?

The company Vera Bradley Inc was founded in 1982 by Patricia Miller and Barbara Bradley Baekgaard. The company is based in Fort Wayne, Indiana, USA and produces and sells women's handbags, travel bags, backpacks, wallets, and accessories. The founders of Vera Bradley, Patricia Miller and Barbara Bradley Baekgaard, came up with the idea for their company during a flight in 1982. They noticed that most travel bags and suitcases on the conveyor belt were gray, black, or beige and decided to design a travel bag that was more stylish and colorful. Along with some friends, they began collecting cotton fabrics from different countries and turned them into a colorful collection of handmade bags. The travel bag they had designed was an immediate success and Vera Bradley was born. The founders named their company after Barbara Bradley Baekgaard's mother, Vera Bradley, and started selling their products at craft fairs and small boutiques. They soon opened their first retail store in 1987 in Fort Wayne, Indiana, and the Vera Bradley brand quickly became a well-known name in the fashion industry. Vera Bradley's business model is to produce and sell high-quality and stylish women's handbags and accessories made from colorful, handmade cotton fabrics. The products are distributed through retail, online, and direct sales at events such as craft fairs and home parties. Vera Bradley offers a wide range of products, including handbags, travel bags, backpacks, wallets, and accessories such as scarves, jewelry, and sunglasses. Each product is available in a variety of colors and patterns and is tailored to seasonal trends and customer needs. Vera Bradley has several divisions, including the main collection, travel collection, and baby collection. The main collection includes general handbags, wallets, and accessories for women. The travel collection includes travel bags, suitcases, backpacks, and accessories for travelers. The baby collection includes diaper bags, baby blankets, and accessories for young parents and their babies. Vera Bradley is also known for its social commitment. It supports various charitable organizations, including the American Cancer Society, the Indiana Breast Cancer Awareness Trust, the Vera Bradley Foundation for Breast Cancer, and the Vera Bradley Endowment for Breast Cancer Research. In 2015, Vera Bradley donated $3 million to the Indiana University School of Medicine to establish a specialized breast cancer research center. In summary, Vera Bradley Inc is a successful fashion company known for high-quality and stylish women's handbags and accessories made from handmade cotton fabrics. The business model involves selling products through retail, online, and direct sales at events. Vera Bradley offers a wide range of products available in different divisions such as the main collection, travel collection, and baby collection. The company is also known for its social commitment and support for various charitable organizations, particularly in the field of breast cancer research. Vera Bradley ist eines der beliebtesten Unternehmen auf Eulerpool.com.