Ford Motor Co is a global leading automobile manufacturer based in Dearborn, Michigan. The company was founded in 1903 by Henry Ford and quickly established itself as a pioneer in the automotive industry through the development of the first assembly line, which enabled mass production of cars. Today, Ford is one of the largest companies in the world and operates a wide range of business activities including the design, manufacturing, sales, and service of cars, trucks, and commercial vehicles.
The main business areas of Ford are the automotive industry, financial services, and mobility. In the automotive industry, Ford operates in various segments including passenger cars, commercial vehicles, and luxury cars. The company is known for its product lines such as Ford Fiesta, Ford Focus, Ford Mustang, Ford Explorer, Ford F Series, as well as Lincoln MKZ, Lincoln Continental, Lincoln Navigator.
Ford also focuses on the development of electric vehicles and hybrid vehicles. Current models include the Ford Mustang Mach-E, Ford F-150 Lightning, and Ford Escape Hybrid. By introducing these vehicles, Ford has the opportunity to meet the demand for cleaner and more efficient vehicles and strengthen its position as a leading automobile manufacturer.
Ford also offers a wide range of financial services including vehicle financing, leasing, insurance, maintenance, and warranty programs. Through these financial products and services, the company can enhance the customer experience and enable customers to focus on using their vehicles without worrying about financial burdens.
Ford is also involved in the mobility industry and offers various services that focus on providing transportation and mobility solutions. Offerings include FordPass, an app-based system that allows drivers to access various features such as vehicle information, parking, refueling, and even ride-sharing. Ford is also working on autonomous vehicles, which can lead the company in a completely new direction in the future.
Ford operates in numerous countries worldwide including the United States, Europe, Asia, and Latin America. The company employs over 190,000 employees and operates more than 62 factories worldwide.
Overall, Ford has a solid business strategy that enables the company to focus on various industries and market segments. By continuously developing and releasing new models and technologies, Ford remains a leading provider of transportation and mobility solutions.