Mitä Allegro.eu tekee? Allegro.eu SA is a Polish company founded in 1999. Since its inception, Allegro has become one of the largest e-commerce platforms in Europe. The company offers its customers a wide range of products and services in various categories. Business model: Allegro is an online trading platform where buyers and sellers come together. The company offers a wide range of products and services, including clothing, electronics, household goods, books, entertainment electronics, tools, beauty products, and much more. Customers have access to millions of offers from various merchants and can choose between new, used, and vintage items. History: Allegro was founded in 1999 by Polish entrepreneurs Krzysztof Szczepaniak and Tomasz Domogała. Originally, Allegro was an auction site, but over the years, the company has expanded its business models. In 2012, Naspers, one of the largest media companies in the world, acquired a majority stake in Allegro. In 2020, Allegro went public and became the fastest IPO in Poland. Segments: Allegro.eu SA operates several segments. The main ones are the marketplace and the logistics business. - The marketplace offers buyers access to hundreds of thousands of offers from various product and service categories. Buyers can choose between new and used items and buy directly online. - The logistics business, on the other hand, provides logistics support for the shipping of products sold on the Allegro platform. It also allows brick-and-mortar retailers to sell their goods on Allegro and receive a complete logistics solution including storage and shipping. Products: Allegro's product range is extensive and varies in different sizes and price ranges. The offered products include everything from electronics and clothing to books, cosmetics, toys, and much more. Both branded products and private labels are offered. Furthermore, Allegro also offers services such as travel or magazine subscriptions. Innovations: Allegro is also known for its innovations. In 2019, the company introduced a new app called Allegro Smart in Poland. The app is a personalized mobile shopping service that offers customers individual offers and discounts in real time based on their behavior and preferences. In addition, Allegro has also invested in an effective customer loyalty program. For example, the program offers customers exclusive deals and vouchers when they shop on the platform. Conclusion: Allegro.eu SA is an important player in the European e-commerce market with a wide range of products and services. The company has shown that it is innovative and adaptable, and capable of leveraging new technologies and trends to provide its customers with the best shopping experience possible. With its billions in revenue, Allegro is one of the most successful e-commerce companies in Europe. Allegro.eu on yksi Eurpooliin suosituimmista yhtiöistä.