Afterpay Ltd. is an Australian company specializing in the "Buy Now Pay Later" sector. It allows customers to buy goods or services without immediately paying the full price, but rather in installment payments. The idea is that the customer receives the product and pays later. Afterpay takes on the complete risk of payment default and ensures that the money is forwarded to the merchant. Afterpay operates in Australia, New Zealand, the USA, Canada, UK, France, Italy, Spain, and the Netherlands. In 2020, the company was acquired by Square, Inc. Afterpay's business model is based on a commission it charges merchants who want to offer their customers the option of "Buy Now Pay Later." There is also a fee if customers fail to make their installment payments on time. The company offers a wide range of products and services. It allows customers to buy items such as clothing or electronics through partner retailers and repay them in four installments due every two weeks. In addition, customers can also use Afterpay to pay bills from service providers such as electricity and gas companies. The due amounts are automatically deducted from the customer's bank. Another division of Afterpay is the issuance of credit cards. In Australia and New Zealand, Afterpay introduced its own Visa card, which allows customers to make purchases in participating stores and arrange zero-interest installment payments over 55 days. Afterpay also offers financial education and planning services. The company has developed an app called Money by Afterpay to help users better organize and manage their finances. Afterpay has experienced rapid growth in recent years. In 2019, Afterpay's transaction volume reached $9 billion. Since its founding in 2015, the company has acquired more than 10 million users and is listed on the Australian stock exchange. However, Afterpay has also faced criticism for its "Buy Now Pay Later" business model, as it can lead to customer debt and often leaves customers unaware of the actual costs. The company has announced plans to work with regulatory authorities to improve transparency in costs and provide more support to customers regarding debt management. Despite the criticism, Afterpay has gained high visibility in Australia and New Zealand and is appreciated by many customers. With its fast, convenient, and hassle-free service that allows customers to pay for their purchases in installments, the company could expand internationally in the future.