The operator company of the photo app Snapchat, Snap Inc., reports a remarkable revenue increase of 21 percent to just under 1.19 billion US dollars for the past quarter. This success follows a long-term overhaul of the advertising systems and an adjustment to Apple's privacy measures, which made data collection more difficult for developers. Despite the challenges, Snap was able to increase revenues and exceed analysts' expectations, leading to a significant rise in the stock by 27.06 percent to 14.49 US dollars.

While other technology companies such as Meta had issues with the privacy changes, Snap CEO Evan Spiegel supported the innovations and worked on more efficient online advertising methods. These efforts are now starting to bear fruit, although the company still reported a loss of $305 million, a slight improvement over the previous year.

The daily user base also grew, reaching 422 million active users, highlighting the continued popularity of Snapchat. In addition, Snap is increasingly investing in augmented reality (AR) to offer new interactive experiences such as virtual try-ons for fashion items.

For the current quarter, Snap forecasts revenue between $1.225 and $1.255 billion, already at the lower end of analysts' forecasts. These positive developments indicate that the company is on track to meet its financial targets and sustainably position itself in the market despite financial losses.