Apple prepares for massive sales of its first iPhone with integrated Artificial Intelligence.

Some suppliers are said to have received orders for over 90 million devices. However, it is common for Apple to initially order larger quantities and adjust them after the product launch, the report continues. Apple itself did not comment on the reports.

With the new AI-based features, Apple aims to strengthen its market position and create new buying incentives. This could be urgently needed, as the company has recently faced strong competition, particularly in the crucial Chinese market. According to analysis firm IDC, Apple has fallen out of the top 5 smartphone vendors in China. At the top, local provider Vivo and the resurgent Huawei are in a close race.

The presentation of the new iPhone models is expected on September 9, when Apple traditionally unveils its innovations in Cupertino. In addition to the iPhones, the next generation of the Apple Watch is also anticipated. As usual, Apple remains silent until the official announcement.

The Apple stock responded positively to the news and rose by 1.65 percent in NASDAQ trading to 230.24 US dollars.