German sport brand PUMA announces significant strategic partnership with Chinese internet giant Tencent. The goal of the collaboration is to increase the quality and efficiency of customer services, as stated by the company. By utilizing Tencent's extensive resources in the field of social media and state-of-the-art technology, PUMA aims to improve digitization.

The partnership aims to create an emotional connection between the brand and consumers through consistent online and offline interactions. Specifically, PUMA will benefit from Tencent's diverse online traffic resources and widespread social media system.

The social infrastructure is intended to help further deepen relationships with consumers and achieve a long-term strengthening of the brand. In this context, a matrix for social media is being developed that is intended to strengthen PUMA's position in the market in the long term.

The impact of the partnership has already affected the stock market. While PUMA's stock temporarily rose by 0.78% to 42.38 euros, Tencent's shares in Hong Kong eventually fell by 3.32% to 262.20 Hong Kong dollars. This reflects the confidence that investors have in the future development of the company.

The collaboration between PUMA and Tencent represents a significant step in digitalization and brand strengthening. Both companies agree that this partnership will have a positive impact on the customer experience and highlight the role of social media as an essential factor in today's business environment. As a result, customers can look forward to even better and more efficient support from PUMA.