Business
Deportation of VW CMO: New Setback for German Auto Boss in China's Car Market
The deportation of the Chief Marketing Officer of Volkswagen from China exacerbates the already difficult conditions for the German car manufacturer in the world's largest automotive market.

Sengpiehl to be sent back to Germany after ten days in Chinese detention. The deportation follows reports that Sengpiehl tested positive for cannabis and cocaine, which is punishable by law in China. The incident marks another setback for Volkswagen, which is already facing significant challenges in the world's largest automotive market.
Volkswagen has been struggling for years to maintain its dominant position in China, the group's most profitable market. Despite investments of over five billion euros to catch up with Chinese competitors like BYD, the German conglomerate is increasingly losing ground. In addition to difficulties in China, VW is also facing sensitive negotiations about the future of a controversial plant in Xinjiang, a region criticized for human rights violations.
The incident involving Sengpiehl intensifies the uncertainties for Volkswagen in an already tense environment.
Sengpiehl, who has led the product strategy for China since 2022, spent just over two years in his position. Previously, he was a global Marketing Officer at Volkswagen for five years and gained extensive experience at companies such as Hyundai, Daimler, and Nissan. His sudden deportation has not only triggered internal reactions at VW but also raises questions about the safety and stability of foreign executives in China.
Volkswagen shareholders watch developments with concern as the foundation of trust in the world's largest car market continues to be shaken. Experts indicate that such incidents could further strain the already fragile relationship between Western companies and the Chinese government. With a crime rate of about 99 percent and strict penalties for drug offenses, China remains a challenging environment for international businesspeople.