Sure, the translated heading is: "T-Mobile Takes Off: The Success Recipe and Future Visions of the Network Operator
Eulerpool Research Systems •Sep 19, 2024
Takeaways NEW
- T-Mobile integrates AI into customer support and predicts a 75% reduction in customer calls.
- New acquisitions and economic adjustment strategies strengthen T-Mobile's future prospects.
In a conversation with Brian Sozzi, the Executive Editor of Yahoo Finance, T-Mobile CEO Mike Sievert expressed optimism about the company's future development. A key aspect of growth is the integration of Artificial Intelligence (AI) and adaptation to changing macroeconomic conditions. Sievert recalled the Capital Markets Day three and a half years ago, when T-Mobile was still viewed with skepticism as it planned to penetrate smaller markets and rural areas and convince businesses of the quality of its network. "Now we have the wind in our sails because our formula works," said Sievert. He attributed this success to the decision made in the 2010s to advance the 5G revolution in the mid-frequency band and to place smartphones centrally. The merger with Sprint transformed T-Mobile from a laggard in the 4G LTE era to a leader in the 5G era. On Wednesday, September 18, T-Mobile held its Investor Day. The network operator is pursuing new acquisitions following the merger with Sprint in 2020. Upcoming acquisitions include US Cellular, Metronet, and Lumos. Sievert emphasized that each of these brands "has its own story" that fits perfectly into T-Mobile's portfolio. T-Mobile also announced that it has signed a contract with OpenAI to integrate AI technology into customer support. The goal is to preempt customer calls by anticipating their concerns. Using the IntentCX model, which is based on a wealth of data, a seamless customer experience is to be ensured. Sievert predicts a reduction in customer calls by 75%, with the remaining 25% of calls being more complex inquiries that require higher expertise. Finally, the CEO provided insights into the demand for Apple's new iPhone 16 and commented on the economic situation following the Federal Reserve's interest rate cut in September.
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