OpenAI: Conquering the Hardware World with a Touch of Apple
Eulerpool Research Systems •Sep 19, 2025
Takeaways NEW
- OpenAI plans to enter hardware production, inspired by Apple.
- Numerous former Apple employees and suppliers are part of the strategy.
OpenAI, under the leadership of Sam Altman, is making waves in the technology industry by specifically citing Apple as a model for its ambitious hardware plans. According to reports from 'The Information,' OpenAI is increasingly recruiting former Apple experts, including designers, hardware engineers, and wearables specialists. Additionally, the renowned Apple supplier Luxshare has already been secured as a partner, and talks are underway with Goertek to produce components such as speaker modules.
It seems likely that the same factories that manufacture Apple's technological treasures could soon be producing OpenAI's own distinctive devices. A prototype resembling a smart speaker without a display is already in the planning stages. Other potential developments include innovative glasses, digital voice recorders, and wearable 'Pins.' The launch of these devices is targeted for late 2026 or early 2027, which already outlines the brand journey of OpenAI.
Altman himself has conceived the vision of an 'AI Companion' – a context-aware, user-friendly device. With a target of 100 million units by 2026, OpenAI could open a remarkable chapter in consumer electronics.
The parallels to Apple are unmistakable. The purchase of the hardware startup io, co-founded by none other than Jony Ive, a former design genius from Apple, is a compelling testament to this. Additional prominent names like Tang Tan and Cyrus Irani, who once influenced the aesthetics of the iPhone and Apple Watch, now enrich OpenAI's inspired realignment.
Overall, OpenAI's strategy of heavily relying on the Apple legacy appears to be both a smart move and a bold risk – hardware has traditionally been a challenging terrain. For Apple, however, not only could the exodus of talent but also the copied recipes for success pose a challenge, especially if OpenAI gains a foothold in the field of artificial intelligence more quickly.
Whether OpenAI's first products ultimately become a triumph or a tribute to Apple depends on whose products resonate with consumers. But one thing is clear: this new era of device development could significantly shake up Silicon Valley.
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