Nvidia and MediaTek: New Chip Introduced for the Desktop Sector

In a remarkable announcement, Nvidia CEO Jensen Huang stated that the Taiwanese semiconductor company MediaTek could market the recently unveiled desktop processor chip. The chip, the result of a collaboration between the two companies, was presented at CES 2025 under the title "Project DIGITS." This project represents a desktop computer that utilizes Nvidia's latest Blackwell AI chip and features a jointly developed, energy-efficient central processor. Huang explained to analysts that Nvidia had brought MediaTek on board to jointly create an innovative CPU design that is now poised for commercialization. This development could significantly impact the market landscape in the desktop processor sector, especially considering that MediaTek is known as an experienced player in the semiconductor market. The Project DIGITS computer operates with a Linux-based operating system from Nvidia, specially designed for AI developers—the primary target audience of the chip designer. This innovation could have a considerable impact on market shares in the x86 CPU segment, where Intel dominated the market in the third quarter with a 62% share, followed by AMD with 35.5%, according to Statista.