MicroStrategy: From Software Pioneer to Bitcoin Phenomenon

MicroStrategy, originally known as a data analytics and intelligence company, has evolved into a true phenomenon in the realm of cryptocurrencies. Listed on the stock exchange since the late 1990s, the stock has gained more than 700% in value in the last year alone and even more than 2,600% since the end of 2019. This rapid rise is the result of the ambitious strategy to massively invest in Bitcoin. The company sees itself as a "Bitcoin treasury company" and has richly rewarded its shareholders to date. MicroStrategy's vision is for Bitcoin to be established as a globally accepted digital reservoir of value, which, given its track record so far, offers potentially lucrative prospects. However, this positioning has also divided many investors regarding long-term sustainability. While some dream of becoming millionaires through MicroStrategy's Bitcoin adventure, others warn of a potential speculative bubble burst. Despite all the Bitcoin euphoria, MicroStrategy has not abandoned its original foundation. With annual revenue of just under $470 million from its software business, this area is currently valued at around $5 billion. Yet, the company is primarily defined by its Bitcoin holdings, which is why potential investors should believe in the success and future of Bitcoin. Unlike traditional fiat currencies like the US dollar, Bitcoin is inflation-resistant and comparable to gold due to its limited availability. Although the Bitcoin market is highly volatile, many observers recognize enormous potential, especially since the current value of the global Bitcoin supply represents just a fraction of the estimated worldwide gold reserves.