Meta seduces TikTok stars: Dollar bonuses and new features attract

Eulerpool Research Systems Jan 21, 2025

Takeaways NEW

  • The goal is to promote community growth and media monetization on Meta's platforms.
  • Meta offers TikTok creators up to $5,000 for Reels on Facebook and Instagram.
Meta is launching an aggressive maneuver to lure popular TikTok creators to its platforms Facebook and Instagram. With attractive cash bonuses, content deals, and the prospect of community growth, the tech giant aims to bring fresh energy to the creative scene. As the company announced on Tuesday, eligible TikTok creators can earn up to $5,000 over the next three months—provided they post their Reels on Facebook and Instagram. These earning opportunities stem from Facebook's content monetization program, which allows creators to earn money with their media content on the platform. Additionally, specific content deals are offered to promote the growth of their community. Furthermore, Meta grants some selected TikTok creators...

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