Amazon extends Prime Day 2025 to four days: Record earnings expected

Amazon announces that Prime Day 2025 will take place from July 8 to 11. With the first-ever extension of the popular sales event to four days, the online giant is creating room for an even more extensive shopping experience. Customers can look forward to deals on a wide range of products: from everyday groceries and summer party snacks to school supplies and household items, as well as healthcare, popular toys, bestselling books, pet supplies, and even luxury items. New to the program are the 'Deals of the Day,' special themed offers that are only available for a short time and are designed to add a special touch to the shopping craze. Last year, consumers in the USA spent an impressive $14.2 billion during Prime Day, representing a 11% increase from the $12.7 billion in 2023, according to Adobe Analytics. This announcement follows Amazon's April decision to hold the event again despite economic uncertainties due to tariffs. The continuation of Prime Day demonstrates Amazon's commitment to making commerce enjoyable and dynamic.